Hi folks,
Every autumn I bury myself in the creation of the ibtm World Trends Report. It’s a labour of love, but this year I couldn’t be prouder of the results.
It’s the biggest report to date, and one of the most important. It will be launched IBTM Events #IBTMWorld alongside four regional variations: #AsiaPac, #Africa, #MiddleEast and #LatinAmerica.
A sneak preview of the findings …
💥 A reflection on 2024 as the most significant political year this century; not least the ramifications of the recent US elections
🤔 What’s new in experience; from experiential to transformationism
📵 From Smart to Dumb; the move from glossy AI driven tech, to emotionally driven, nostalgic, and tactile experiences
👩🔧 👨🔧 👩🔧 Talent, Talent, Talent; young to old, migration, skills, the global hunt for new, better, different, diverse talent
🌍 globalization, with a small ‘g’; why are we seeing more events clone, adapt and begin to move around the world
🛏 Standing up to lying down? Are we seeing a shift in the industry from a vertical to a horizontal … are we emerging, confidently, into our own new space?
🧠 … and what's going on with AI? Ubiquitous, misunderstood, or ignored?
I’m on the Main Stage, Day One, 10.30 – 11.15am, with the awesome Goc O'Callaghan, Heledd Williams and Stephanie Lynn C..
I’ll also be doing a special session on Day Three specifically about Talent and how People Power Potential. Again, joined by Heledd Williams on the Main Stage at 10 – 10.30am.
I’d like to thank everyone who contributed to this report. There are over 160 sources this year, so you are too numerous and too wonderful to name. But you know who you are, and you know that this report is nothing without you.
Thank you so much.
See you all at ibtm World, it’s going to be awesome.
Al
Great work team! We have been helping a lot of firms like yours recently with global collection accounts enabling DMC’s to work internationally and in invoice in local currency to their own named accounts. Have a great show and start to 2025 guys 🫶