Unilever’s Post

A few days ago, I discussed how companies can leverage their results by being customer responsive. And now, Unilever made a move that will make them more responsive. The company is known for brands such as Dove, Hellmann's and Ben & Jerry's and it has decided to spin off its Ice Cream division. This move comes with a massive plan for Unilever to be more cost-efficient as well as to serve an increasingly demanding consumer base. Upon analyzing the portfolio, it became evident that the Ice Cream business did not make sense, as the operational costs within the company outweighed the results. However, popular brands such as Magnum still hold significant appeal for consumers. By spinning off this business, the new operation can be lighter in terms of assets and costs, providing them with agility for adaptation and enabling them to better serve the customer. Given the rapid changes in #consumerbehavior, these brands can now thrive in a different setting, while Unilever can focus its efforts and investments on other growing businesses. Lessons to be learned are: - Manage your company through portfolio management. - Do not hesitate to change direction. - Capitalize on what the customer needs. - Understand how to better serve your customer. - Efficiency is a result of a good strategy. #innovation #businesstransformation #corporate

Trending Business News Alert! Unilever's Decision: Magnum Discontinued Unilever has announced the discontinuation of Magnum, sparking discussions about market shifts and consumer preferences. What implications does this decision hold for the industry? Let's dive into the conversation! #BusinessNews #Unilever #MagnumDiscontinuation #MarketTrends #IndustryInsights

Cutting out the middleman in FMCG logistics? 🤔 Unilever is doing just that with a game-changing move—direct dispatch. 🚛 In an industry where products usually hop from factory to warehouse to retailer, Unilever is shaking things up by sending items straight from the factory to the customer’s doorstep. This isn’t just a faster way to get products in your hands—it’s a strategic play that’s set to redefine supply chain efficiency. ⚙️ But what’s the real impact? It’s not just about speed. Direct dispatch slashes transportation distances, trims down fuel usage, and significantly lowers greenhouse gas emissions. 🌍 Unilever isn’t just delivering products—they’re delivering on their sustainability goals, one shipment at a time. And the numbers are speaking volumes. Back in 2018, only 8% of Unilever’s deliveries used direct dispatch. Fast forward to today, and that figure has doubled to 16%, with a target to surpass 25% by 2026. 📈 With a focus on large orders and regions like Latin America and South Asia leading the charge, Unilever is laying the groundwork for a global rollout. They’re proving that efficiency and sustainability can go hand in hand—and that’s a win for everyone. Is this the future of FMCG logistics? Let’s hear your thoughts in the comments! 👇 #fmcg #logistics #supplychain

Unilever – a global FMCG and retail giant proved that there’s no market that evade proliferation of their brand’s products. From overcoming the local competition to deriving rapid business growth in the country, Unilever’s journey is truly inspirational. Check out how Unilever entered the Chinese market and thrived in their retail industry by using these strategies - #DustValue #Unilever #Ecommerce #China #FMCG #BusinessGrowth #DigitalMarketing

Simplicity, Clarity and a performance culture will pay dividends to all.

Retail media is arguably the fastest growing segment within the ad industry today globally, and we are partnering with some of the leading brands in the world to help them harness the power of retail data and measurement. So much to say about the case study below where Unilever brand Knorr leveraged a market-first solution from Foodpanda and TTD, but the results perhaps say it the best - 229% increase in add-to-cart, 81% lift in conversions and 87% new buyers for the brand.

Today Unilever announced its Q3 2024 results. This marks our fourth consecutive quarter of positive and improved volume growth and importantly, is the first time in four years that all Business Groups delivered positive volume growth. Some highlights include: - Underlying sales growth (USG) of 4.5%, with volume growth increasing to 3.6%  - Our 30 Power Brands, generating more than 75% of turnover, delivered 5.4% USG driven by 4.3% volume growth, with particularly strong performances from Dove, Liquid I.V., Comfort and Magnum  - 2024 full year outlook unchanged with 3–5% USG and an underlying operating margin of at least 18% You can find out more here: https://lnkd.in/dSJB8SAD #UniquelyUnilever #UnileverResults

What's New to TheStreet... 📊Unilever’s Q3 Sales Surprise!🛒 Unilever saw stronger-than-expected growth in Q3, as shoppers responded to easing price hikes and stocked up on their favorite brands. A positive sign for consumer confidence and brand loyalty! What’s your go-to Unilever product? Drop your thoughts below! 👇🏻 👉🏻Follow New To The Street for more! #unilever #Q3results #sales #growth #consumergoods #brand #loyalty #financialnews #markettrends #businessupdate #innovation #businessnews #business #news #newtothestreet

"𝐃𝐨𝐧'𝐭 𝐌𝐢𝐬𝐬 𝐎𝐮𝐭: 𝐍𝐞𝐰 𝐀𝐫𝐫𝐢𝐯𝐚𝐥𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐄𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐍𝐞𝐞𝐝𝐬!"-IndustryARC™ The global 𝐅𝐌𝐂𝐆 𝐌𝐚𝐫𝐤𝐞𝐭 size was valued at $11,490.9 billion in 2021 and is projected to reach $18,939.4 billion by 2031, registering a CAGR of 5.1% from 2022 to 2031. 👉 ➡️ 𝑫𝒐𝒘𝒏𝒍𝒐𝒂𝒅 𝑺𝒂𝒎𝒑𝒍𝒆 𝑹𝒆𝒑𝒐𝒓𝒕 @ https://lnkd.in/gusZ35hU FMCG refers to Fast Moving Consumer Goods, or also known as consumer-packaged goods. As the name is derogatory, all the goods included in this market have a short shelf life, and the consumer's daily need items are mostly up on the shelves. Owing to the fast rotation of goods, it becomes elementary to have superior supply chain management. Moreover, vendor-managed inventory offers better prospects to the distribution channels as they are skilled in that same domain. The FMCG market based on product types can be segmented into food and beverages, personal care, health care, home care, and consumer electronics. The food and beverages segment held a dominant share in the year 2020. It is owing to a vast list of products offerings and alterations created by the various companies operating. Beverages are not just limited to water, tea, or any other former items. 👉 𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨 @ https://lnkd.in/gsH5sqYE The FMCG market   It is owing to the property and characteristics of the offline stores to display multiple items on the shelves to create a sale. As a result, consumers are better positioned to understand the product characteristics and gain additional discounts when offline stores post their purchases. ✅𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀-Procter & Gamble) |Unilever |Nestlé |The Coca-Cola Company |PepsiCo |The Kraft Heinz Not Company |Colgate-Palmolive |Mondelēz International |Johnson & Johnson |General Mills | #FMCGDeals #EverydayEssentials #FastAndFresh #SmartShopping #TopShelfPicks #ValueForMoney #ShopSmart

What's New to TheStreet... 📊Unilever’s Q3 Sales Surprise!🛒 Unilever saw stronger-than-expected growth in Q3, as shoppers responded to easing price hikes and stocked up on their favorite brands. A positive sign for consumer confidence and brand loyalty! What’s your go-to Unilever product? Drop your thoughts below! 👇🏻 👉🏻Follow New To The Street for more! #unilever #Q3results #sales #growth #consumergoods #brand #loyalty #financialnews #markettrends #businessupdate #innovation #businessnews #business #news #newtothestreet