Steve Underwood’s Post

Churn isn't always a bad thing – in fact, it can be a strategic move that boosts your bottom line. In this article, Chargebee's CMO, Guy Marion explores the concept of Strategic Churn and how it can be leveraged as a powerful tool for growth and optimization. Check out the full piece here: https://okt.to/QF5Jya #SubscriptionManagement #RetentionStrategies

Churn isn't always a bad thing – in fact, it can be a strategic move that boosts your bottom line. In this article, Chargebee's CMO, Guy Marion explores the concept of Strategic Churn and how it can be leveraged as a powerful tool for growth and optimization. Check out the full piece here: https://chrge.be/3KAyXba #SubscriptionManagement #RetentionStrategies

Churn isn't always a bad thing – in fact, it can be a strategic move that boosts your bottom line. In this article, Chargebee's CMO, Guy Marion explores the concept of Strategic Churn and how it can be leveraged as a powerful tool for growth and optimization. Check out the full piece here: https://okt.to/C5d6Uc #SubscriptionManagement #RetentionStrategies

Churn isn't always a bad thing – in fact, it can be a strategic move that boosts your bottom line. In this article, Chargebee's CMO, Guy Marion explores the concept of Strategic Churn and how it can be leveraged as a powerful tool for growth and optimization. Check out the full piece here: https://lnkd.in/gByFkC8a #StrategicChurn #BusinessStrategy #BottomLineGrowth #Optimization

UPDATE: For anybody who hasn't received the link: https://bit.ly/3CCrszJ. Automatically turn a cancellation email into a save. Sounds like an impossible dream. Or is it? 🤫 When I ask founders, "Why do your clients churn?" I always get at least 5 reasons why, and I believe them. "too expensive" "found a better alternative" "doesn't know how to use the product" But then I'd ask, "So do you have 5 personalized paths to a cancellation?" ↳ If it's too expensive, did you try offering a discount? ↳ If they found a better alternative, did you find out which one? ↳ If they didn't know how to use it, did you offer customer support? 9 out of 10 would answer NO. In fact, everyone goes through the same cancellation. The bad news is they're likely losing potential saves. The good news is they have room to save clients. If this sounds familiar, maybe this could help you too. Step 1: Identify the common reasons why clients churn. Step 2: Design a way to save them based on each one. Step 3: Send them through a personalized journey. Check out HOW in the demo video below 👇 And if you want, I can hook you up with the exact editable template used. Where you can determine the outcome logic. 💬 Just comment or DM 𝗙𝗨𝗡𝗡𝗘𝗟 and it's all yours to customize. #growth #strategy #funnel #churn #retention

Many times, customers don't know all of your capabilities and would be willing to work with you in new ways. We hope these tips help. CMO-OnLoan #customerloyalty #salesgrowth #customerengagement

3 metrics businesses IGNORE (but shouldn't!) There are so many metrics to monitor that it can get pretty overwhelming for subscription businesses to keep track of them all. If you want to skim beyond the surface, here are 3 metrics that you should be watching closely. 1. MRR Velocity: Forget flat MRR growth that tracks absolute change. Track MRR velocity (rate of MRR change) to identify periods of rapid growth or concerning slowdowns. This can help you predict future revenue and course-correct before it's too late. 2. CAC Payback Period: Knowing CAC is good, but how long does it take to recoup that cost from a subscriber? Track the CAC payback period to ensure you acquire customers efficiently and not burn through cash.  3. Churn by Cohort: Churn happens, but not all churn is equal. Analyze churn by subscriber cohort (e.g., by acquisition channel, signup date, etc.) to pinpoint specific areas for improvement. This laser focus allows you to target retention efforts where they'll have the biggest impact. What unexpected metrics have you found particularly insightful for your subscription business? Let us know in the comments below. #subscriptions #growthhacking #appmarketing #subscriptionmetrics

🔍 Attention Startup business leaders! Are you struggling with customer retention and trying to combat churn? You're not alone. Many leaders in the subscription industry are seeking effective strategies to reduce churn and enhance customer loyalty. 💼 Check out this insightful article from Stripe that discusses innovative approaches and solutions that can help you tackle churn head-on: https://lnkd.in/gFPPjkp4 Let's transform our subscription models and keep our customers engaged! #SubscriptionBusiness #ChurnReduction #CustomerRetention #BusinessStrategy #Stripe

With heightened competition and longer acquisition cycles, existing customers are more than even the main source to sustained growth. Preventing financial burn of logo churn is a must. Andreas Jonason and Andrea De Franceschi share insights on how a churn prediction strategy can unlock long-term growth: skp.link/ezl #Software #Strategy #Sales #TMT #SimonKucher

Revenue leaders in every corner of the market are facing a harsh reality: The economy’s struggling. The future’s unpredictable. And customers are tightening up. Without a dynamic churn strategy, your hard-earned business will walk out the door. Clari’s SVP of Product, Kurt Leafstrand, met with a dozen top revenue execs to get their take. He asked: - What’s working and what’s not working? - What strategies are busting churn and growing accounts? - How are you evolving revenue motions for long-term success? Here are 8 strategies they’re putting into place. Check them out in our blog here: https://bit.ly/4b2AmUa