Unbound Growth’s Post

Day17/39: How to Sell a Product Selling a product is simpler than you think: Get it ready, wrap it with emotion, and create a sense of urgency - that's the recipe! Here's a breakdown of the strategy: 1. Preparation: Ensure your product is top-notch and ready to wow customers. 2. Emotion: Connect with your audience by stirring up feelings that resonate with them. 3. Urgency: Make them feel like they need your product right now, not later. Key Takeaways: 1️⃣ Prepare your product precisely. 2️⃣ Appeal to emotions to engage your audience. 3️⃣ Create a sense of urgency to drive action. For more insights, check out Raj Shamani's book "Build Don't Talk"! #Day17 #SalesStrategy #EmotionalSelling #UrgencyMarketing

In our business class, and through reading "Building a StoryBrand," I learned how crucial it is for brands to engage with their customers effectively. 📈✨ Businesses must understand how to address customers' wants, needs, goals, and pain points because, ultimately, both brands and customers seek meaningful benefits. 🤝💡 If you have a business, these 4️⃣ steps can help you reach your goals: 1️⃣ Understand the Customer’s Narrative: Your brand should demonstrate an understanding of the customer’s struggles, dreams, and daily challenges. 2️⃣ Clarify What the Customer Wants: Ensure your brand communicates how it fulfills the customer’s desires. 🎯💬    3️⃣ Build an Emotional Connection: Customers often make buying decisions based on emotions and then justify them with logic. Focus on their internal desires to create that connection. ❤️🧠  4️⃣ Use the Story Arc for Structure: Every good story involves a character with a goal, obstacles along the way, and a resolution. 📖🚀 Understanding our brand’s goals can help us reach the right customers. By doing so, brands can ensure their story resonates deeply, building a genuine connection with their audience. 🌍🔗 Tserennyam Sukhbaatar Tutehau Hunkin ##byuhawaii #CustomerEngagement #StorytellingInBusiness #BuildingYourBrand #CustomerConnection #MarketingStrategy

People don’t just buy products they buy solutions to their challenges, desires, and pain points. If your sales are struggling, it’s time to take a closer look: Are you truly addressing your customers’ needs? Is your product providing real value? In today’s competitive market, it’s not enough to offer something good you have to offer something that truly resonates with your audience. 💡 #SalesInsight #CustomerValue #ProductStrategy

Here is the thing about best practices... ...you should definitely use them but adapt them to your business. Let's take buyer personas as an example. Using them to map out the characteristics of your target audience is a best practice that you should implement. However, if you just look at the "classic" buyer persona templates, they might not be relevant to your business. For example, if you're a recruitment business, you should not use age as one of the characteristics so you don't introduce bias into the process. Or if you're not targetting local buyers, their location might not be relevant to you either. Here are some things you might like to include: ✔ Their challenges ✔ Their needs ✔ Their values ✔ The content they like ✔ The format of content they prefer ✔ The way they like to be addressed (tone of voice) ✔ How open they are to change ✔ What is their buying power ✔ How they make purchasing decisions Very importantly - don't forget to verify your buyer personas! Your assumptions and research are great, but there is nothing better than getting feedback from the actual representation of your target audience. Got a bit bored of King Charles' and Ozzy's comparison, so here are a couple of other examples. 😉 #Marketing #Sales #BuyerPersonas #DecisionMaking #SmartDecisions #SmartBusiness

Every day, your audience faces many choices. But what are they really buying? It's not just your product or service—those are everywhere. What they're actually investing in: → Transformations → Experiences → Connection → Personality → Solutions What they don't buy: Just your product or service. Why? Because a dozen others are selling the same thing. So, how do you stand out? ➨ Align to Aspirations ➨ Curate Experiences ➨ Build Relationships ➨ Solve, Don't Sell ➨ Be Authentic 🔆Be YOU! People choose you for a reason. 📌What’s one way you've adjusted your approach to focus more on what customers truly value? #MarketingStrategy #BrandBuilding #CustomerExperience

🎁 On the second day of selling, my true love gave to me... A crystal-clear persona for my ideal buyer-to-be! 👥 Who’s your audience? Get cozy and craft buyer personas that’ll shape your brand’s future. Let’s unwrap this step! 🎀 #CSuiteGoas #LeadersLiftingLeaders #12DaysOfSelling #BrandBuilding #EntrepreneurLife

Telling your story is a near guaranteed way to differentiate yourself from your competitors. What’s your personal brand’s story? What’s your company’s origin story? What’s your go-to, proof of concept customer case story? Don’t know these answers? Know the stories but can’t get them out of your head? Have you delivered these stories but know they don’t stick? These questions can be answered and obstacles overcome. The key is embracing creativity and becoming memorable to your target audience. My door is wide open and my brain always available for picking. #businessstorytelling #personalbrandstories #embraceyourstory #sellwithstories #differentiate

Buyers dictate the way we sell, not the other way around. As businesses, we need to learn how buyers wish to be sold to, not how we wish to sell to them. When conducting audience research and TAM analysis, people like me often think about who our buyers are, where they are, and how we can sell to them using the tools and channels we have. Rarely do I consider whether the channels I have are how the buyers wish to buy from me. Would I adapt and explore other ways? The answer is usually no because: → I've never done this before → It's going to be expensive → I don't have the people or processes These are fair reasons, but they come with huge costs if overlooked. It sounds super simple, but thinking about it for a second: Do I want buyers to buy from me the way I want them to, or how they wish to buy? Don't make my mistakes. Kudos to 🐶 Jacco.

Feeling lost in defining what sets you apart? Let’s explore the world of USPs! What is a USP? Your Unique Selling Proposition is what makes your business stand out from the competition. It’s the reason customers choose you!  Got any questions? How do I identify my strengths? What if my competition is strong? Can a USP evolve over time? How can I communicate my USP effectively? Drop your questions in the comments below, and let’s unlock the secrets to creating a compelling USP together! Want to know more? Read here.  https://lnkd.in/eJAVmssz #AskMeAnything #USP #BusinessGrowth #Branding

In today's crowded market, businesses fade into background noise. Not because they lack value. Not because their products aren't excellent. Not even because their prices aren't competitive. They fade because they never created meaning. Your audience doesn't want another sales pitch. They want purpose. They want connection. They want to believe. The brands that thrive understand this truth: Authenticity isn't optional. It's survival. Every message matters. Every story shapes perception. Every interaction builds (or breaks) trust. But here's what most miss: It's not about volume. It's not about frequency. It's not even about reach. It's about resonance. What story are you telling that matters? #MarketingStrategy #AuthenticBranding #BrandGrowth