UN-LIMITED MOTORSPORT Commercial Partnerships’ Post

ANNOUNCEMENT FOR 2025!!! I am pleased to announce that I have linked up with #BTCC team Un-Limited Motorsport for the 2025 season. We are excited to announce that we are planning to participate in the 2025 Legends Championship, a premier motorsport series that brings together the best racing drivers, fans, and brands in a high-energy, competitive environment. This is your chance to align your brand with excellence, passion, and the spirit of competition! By becoming a partner, your brand will gain exposure to a dedicated audience of motorsports enthusiasts, and media right across the globe. Why Sponsor Un-Limited Motorsport in the 2025 Legends Championship? • Brand Exposure: Get your brand in front of millions of attendees, viewers, and social media followers. • Networking: Connect with other key industry players and build long-term partnerships to grow your business and brand. • Custom Packages: Tailored sponsorship and partnership opportunities to fit your brand’s goals and budget. Partnership Packages Include: • Branding Opportunities: Logo placement on our Legend race car and also link in with the BTCC side of the team, commercial materials, digital promotions, and live TV + streaming broadcasts. • VIP Access: Premium access to Legends/BTCC events throughout the 2025 season, networking events, and behind-the-scenes access. • Product Integration: Showcase your products or services directly to attendees and participants. • Exclusive Naming Rights: Be the title sponsor of our Legends team for the 2025 season. Don’t miss this opportunity to elevate your brand and be part of a legendary season! Contact Us Today! For sponsorship enquiries, package details, or custom requests, please reach out to [email/phone] or DM either myself, Bob Sharpless or UN-LIMITED MOTORSPORT Commercial Partnerships. Together, let’s make the 2025 Legends Championship an unforgettable season! #motorsport #motorsportsponsorship #motorsportadvertising #motorsports #sponsorship #sportsbusiness #sportsmarketing #legendracing #b2b #b2bmarketing #b2bsales #haulage #logistics #branding #brand #lubricants #marketing

ANNOUNCEMENT FOR 2025!!! I am pleased to announce that I have linked up with BTCC team Un-Limited Motorsport for the 2025 season. We are excited to announce that we are planning to participate in the 2025 Legends Championship, a premier motorsport series that brings together the best racing drivers, fans, and brands in a high-energy, competitive environment. This is your chance to align your brand with excellence, passion, and the spirit of competition! By becoming a partner, your brand will gain exposure to a dedicated audience of motorsports enthusiasts, and media right across the globe. Why Sponsor us in the 2025 Legends Championship? • Brand Exposure: Get your brand in front of millions of attendees, viewers, and social media followers. • Networking: Connect with other key industry players and build long-term partnerships to grow your business and brand. • Custom Packages: Tailored sponsorship and partnership opportunities to fit your brand’s goals and budget. Partnership Packages Include: • Branding Opportunities: Logo placement on my Legend race car and also link in with the BTCC side of the team, commercial materials, digital promotions, and live TV + streaming broadcasts. • VIP Access: Premium access to Legends/BTCC events throughout the 2025 season, networking events, and behind-the-scenes access. • Product Integration: Showcase your products or services directly to attendees and participants. • Exclusive Naming Rights: Be the title sponsor of my Legends team for the 2025 season. Don’t miss this opportunity to elevate your brand and be part of a legendary season! Contact Us Today! For sponsorship inquiries, package details, or custom requests, please reach out to [email/phone/or DM myself, Bob Sharpless or UN-LIMITED MOTORSPORT Commercial Partnerships Together, let’s make the 2025 Legends Championship/BTCC an unforgettable season! #sponsorship #sportspartnership #motorsport #activation #marketing #motorsportsponsorship #motorsportadvertising #sponsorship #sportsbusiness #sportsmarketing #legendracing #b2b #b2bmarketing #b2bsales #haulage #logistics #branding #brand #lubricants

What most people think motorsport sponsorship is about: - A logo slapped on cars or bikes - Basic brand awareness - Only a B2C platform - A gut-driven, fan-based decision ... Here’s what motorsport sponsorship is really about: ↗︎ Partnerships that drive growth across multiple areas ↗︎ Strategic, data-driven decisions ↗︎ A 360° marketing powerhouse that includes digital, social, and experiential opportunities ↗︎ Consistent content source for partners, with a race calendar spanning 9 months and multiple territories to engage with fans year-round ↗︎ A B2C and B2B goldmine *** Motorsport sponsorship is far more than meets the eye. It’s a powerful tool that connects brands with passionate, loyal fans, creating emotional bonds that go far beyond traditional advertising. When done right, it’s about building long-term relationships and providing ongoing content and activation opportunities for brands, lasting nearly all year. Does it sound complicated? It’s not. With a bit of creativity, a solid strategy, and the right team by your side, it’s all within reach. P.S. What's your fav sponsorship in motorsport so far this year? #Motorsport #Professional

UPDATE ON 2025 PLANS!!! We are excited at Un-Limited Motorsport to announce that we are planning to participate in the 2025 JCW Championship, a premier motorsport series that brings together the best racing drivers, fans, and brands in a high-energy, competitive environment. This is your chance to align your brand with excellence, passion, and the spirit of competition! By becoming a partner, your brand will gain exposure to a dedicated audience of motorsports enthusiasts, and media right across the globe. Why Sponsor Un-Limited Motorsport in the 2025 JCW Mini Championship? • Brand Exposure: Get your brand in front of millions of attendees, viewers, and social media followers. • Networking: Connect with other key industry players and build long-term partnerships to grow your business and brand. • Custom Packages: Tailored sponsorship and partnership opportunities to fit your brand’s goals and budget. Partnership Packages Include: • Branding Opportunities: Logo placement on our JCW race car as well as in the JCW and BTCC pit area, commercial materials, digital promotions, and live TV + streaming broadcasts. • VIP Access: Premium access to JCW/BTCC events throughout the 2025 season, networking events, and behind-the-scenes access. • Product Integration: Showcase your products or services directly to attendees and participants. • Exclusive Naming Rights: Be the title sponsor of our JCW Mini team for the 2025 season. Don’t miss this opportunity to elevate your brand and be part of a legendary season! Contact Us Today! For sponsorship inquiries, package details, or custom requests, please reach out to [email/phone].Either contact myself, Bob Sharpless or UN-LIMITED MOTORSPORT Commercial Partnerships. Together, let’s make the 2025 JCW Mini Championship an unforgettable season! #motorsportsponsorship #motorsportadvertising #sponsorship #sportsbusiness #sportsmarketing #motorsportsponsorship #motorsportadvertising #sponsorship #BTCC #b2b ##b2bsales #haulage #logistics #branding #brand #lubricants #marketing

Motorsport isn't just a place for making money...and this shows it! Charlotte Tilbury Beauty & Formula 1 Academy Why is this such a powerful partnership? 🌟 40% of F1 Fans are Female...did you know that? That means approximately over 1.5 billion ladies are Formula 1 fans! What that means is that there is a HUGE market for marketing & advertising to target ladies. 🌟 There are no female focused brands in Formula 1 currently This is not strictly true...as a lot of the brands cater for both males & females. However there are no female specific brands focused on F1. Maybe this is because of the money it takes to sponsor F1 or as it is a 60:40 split then it's just not worth the money? 🌟 Motorsport IS a fantastic place to reach a female audience Most brands will probably go elsewhere to target ladies...however motorsport is definitely a great place to invest! (If you activate the partnership correctly) The female racing drivers are making huge waves in the sport and are attracting huge following - naturally from female supporters who can see themselves in the drivers! This means that a lot of these drivers are a lot more accessible and have a lot more influence & engagement on their supporters. All in all, motorsport is a fantastic place to advertise to reach a female audience. It is untapped, raw, with a fantastic community and will generate a lot of attention! If you are on the fence...let's have a conversation and see where we can make it work! #marketing #advertising #brandstrategy #motorsport - - - I work with Logan Hannah, a Scottish Racing Driver with a HUGE future! She is incredibly down to earth, quick in a car and loves to engage with fans, investors & supporters. She is also due to race in a series with no named female drivers (currently) and this will generate huge attention & audience. If you are looking to grow your brand and haven't considered motorsport, then let's have a chat and see what value we can bring to your business. (Info & Image taken from https://lnkd.in/gCEJevc6) British Beauty Council

𝙎𝙥𝙤𝙣𝙨𝙤𝙧𝙨𝙝𝙞𝙥𝙨 𝙞𝙣 𝙢𝙤𝙩𝙤𝙧𝙨𝙥𝙤𝙧𝙩 𝙤𝙛𝙩𝙚𝙣 𝙙𝙤𝙣'𝙩 𝙜𝙤 𝙗𝙚𝙮𝙤𝙣𝙙 𝙟𝙪𝙨𝙩 𝙥𝙪𝙩𝙩𝙞𝙣𝙜 𝙖 𝙡𝙤𝙜𝙤 𝙤𝙣 𝙖 𝙘𝙖𝙧.  The latest '1-Point Drop' by Marriott Bonvoy is a prime example of how to activate a sponsorship and engage fans on multiple levels. What are the Marriott '1-Point Drops'? Exclusive experiences for just 1 point. They are unique opportunities for fans to connect with their heroes and enjoy once-in-a-lifetime experiences. Their latest drop is 𝙛𝙖𝙣𝙩𝙖𝙨𝙩𝙞𝙘. The Lewis Hamilton Experience where members get to: 🟡 Meet Lewis Hamilton and attend Qualifying and Race days in Zandvoort. 🟢 Enjoy a 1-hour, group meet and greet in the exclusive Mercedes-AMG PETRONAS Formula One Team area. 🏎️ Support the team from the Grandstand on Saturday and Sunday. 🇳🇱 Stay for 5 nights at the luxurious W Amsterdam and explore the city. ᴡʜʏ ɪꜱ ᴛʜɪꜱ ɪᴍᴘᴏʀᴛᴀɴᴛ? 🤝 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧: This activation goes beyond visual branding. It creates memorable interactions that deepen the connection between fans, the team, and the sponsor. 🫶🏻 𝗩𝗔𝗟𝗨𝗘 𝗙𝗢𝗥 𝗠𝗘𝗠𝗕𝗘𝗥𝗦: Marriott Bonvoy members get a unique, immersive experience that enhances their loyalty to the brand. 📣 𝗖𝗥𝗢𝗦𝗦 𝗣𝗥𝗢𝗠𝗢𝗧𝗜𝗢𝗡: It brings together fans of Lewis Hamilton, Mercedes-Benz AG, and Marriott Hotels in an exciting, shared experience. This approach not only strengthens Marriott's brand presence but also sets a benchmark for how sponsors can create value through innovative activations. What are your thoughts on the importance of sponsorship activation in sports? Let's discuss! P.S, follow me Vincenzo Landino for more content on marketing and the business of speed. #LinkedInSports #Sports #SportsBiz #Partnerships #Sponsorships #Commercial #F1

The power of multi-year sponsorships in motorsport. Here’s why 3-5 years is crucial for success. Motorsport sponsorship is a dynamic tool that can drive visibility, brand loyalty, and significant economic returns. But here’s the catch: success and recognition do not happen overnight. Based on 30 years of industry experience and extensive studies, we can say that a sponsorship needs at least 3-5 years to reach its full impact. Only after 7 years does a partnership achieve maximum value, beyond which the benefit stabilises. This is a critical insight for brands looking to make a lasting impact in motorsport. In the first 3-5 years, brands establish positive associations with the team or event, solidifying relationships with fans and building credibility. Research shows that it’s only in the 4th year that consumer consideration significantly increases, and this builds to a peak around the 6th or 7th year. This time frame is crucial for creating not just brand awareness but deep, emotional connections with fans. In motorsport, sponsorship isn’t just about putting a logo on display. It’s about developing a narrative that resonates with fans over time. Find out more in our full feature. Link in comments. #Motorsport #Sponsorship

Athlete Sponsorships in Racing: A Winning Formula 🏎️ The Power of Sponsorships in Racing 🏎️ In the high-octane world of racing, athlete sponsorships and partnerships play a crucial role, both on and off the track. These collaborations not only fuel the careers of athletes but also provide brands with unparalleled visibility and engagement. Here’s a closer look at how sponsorships in racing shape the sport: 1. High-Impact Visibility Brand Exposure: Racing events attract millions of viewers worldwide. For instance, the 2023 Formula 1 season drew an estimated 1.5 billion TV viewers, giving brands massive exposure. Logo Placement: Brands benefit from prominent logo placements on cars, drivers' suits, and helmets, ensuring visibility across global broadcasts. 2. Economic Impact Sponsorship Deals: Major racing teams secure sponsorship deals worth hundreds of millions. For example, Red Bull Racing’s partnership with Oracle is valued at over $200 million annually. ROI for Brands: Studies show that every $1 spent on sports sponsorship can yield an average return of $3.40 in brand value. 3. Athlete Benefits Career Advancement: Sponsorships provide racing athletes with the financial backing needed for training, equipment, and participation in high-profile events. Increased Marketability: Successful athletes like Lewis Hamilton and Max Verstappen secure lucrative deals, enhancing their market value and career opportunities. 4. Strategic Partnerships Technology and Innovation: Partnerships often involve technological advancements. For instance, Mercedes-AMG Petronas F1 Team collaborates with Petronas for cutting-edge fuel and lubricant technology. Diverse Collaborations: Beyond traditional sponsors, racing teams partner with tech companies, lifestyle brands, and even non-profits to broaden their appeal and reach. 5. Fan Engagement Exclusive Content: Sponsors often create exclusive content, such as behind-the-scenes footage and driver interviews, to engage fans and enhance brand loyalty. Interactive Experiences: Brands host interactive events and contests, offering fans unique opportunities to interact with their favorite athletes and teams. 6. Sustainability Efforts Green Initiatives: Many sponsorships now focus on sustainability. For example, Formula E racing emphasizes electric vehicles, aligning sponsors with eco-friendly practices. Community Impact: Racing teams and their sponsors invest in community programs and environmental initiatives, strengthening their social responsibility profile. Ready to accelerate your brand's visibility through strategic partnerships? Contact Parkdalle Intelligence today to explore how we can help you drive success in the world of sports sponsorships. #RacingSponsorships #AthletePartnerships #ParkdalleIntelligence #SportsMarketing #Formula1 #Motorsport

🏎️ Why Sponsorships in Motorsport Need Time to Thrive 🏁 Motorsport sponsorship can offer incredible visibility and brand association, but there's a big misconception out there: short-term deals simply don’t work if you want real value. Research consistently shows that the full value of a sponsorship unfolds over 3-5 years, with the most impactful benefits appearing after 7 years. Why? Because brand recognition, trust, and emotional engagement take time. -Motorsport fans need multiple seasons to see your brand as an authentic part of their favorite sport—not just a logo slapped on a fast car. The first year is about planting seeds—understanding the audience, testing activations, and setting realistic expectations. By year three, you’re refining your approach, optimizing engagements, and starting to see solid results. By year five, your brand is a familiar and trusted part of the fan experience. Quick wins don’t happen with one-year sponsorships. Real impact needs a long-term vision. To thrive in motorsport sponsorship, think endurance, not sprint. 🏆 We understand that committing to long-term sponsorship can be daunting. But the rewards are substantial. Each year adds layers of value—deepening relationships, enhancing credibility, and building a loyal audience that supports your brand. If you have any questions or concerns about making a long-term commitment, feel free to reach out. Let’s navigate this journey together, step by step, to ensure your brand gets the recognition it deserves. #Motorsport #Sponsorship

The Formula 1 race and its teams advertise for a number of brands, and to see how this partnership benefits these companies, Meltwater conducted a study to see which brand got the most online traction during Singapore’s race weekend. While the brands running F1 teams themselves, like McLaren Automotive Ltd and Ferrari were significantly discussed, the real victors were K-Pop girl group, BabyMonster, and race weekend top sponsor, Singapore Airlines. This indicates how brands can leverage high-profile events to enhance their visibility and potentially attract a wider customer base. Mimrah Mahmood, Vice President, Enterprise (APAC) and Partner at Meltwater Asia-Pacific said: “The surge in excitement for race weekend marks F1 as a contemporary cultural touchpoint. Teams and sponsors are leveraging this momentum, driving engagement and increasing their digital footprint across new demographic segments." Have a read and follow The Peak on LinkedIn for your daily dose of the latest in business, finance, and lifestyle news.