Capital One commissioned Moroccan artist Hassan Hajjaj to produce an immersive installation during Miami Art Week. "Capital One’s approach is a standout example of experiential marketing done right. This event—a replica of Hajjaj’s Moroccan teahouse—offered guests more than just a peek into his world. It provided a tactile and emotional experience centered on the themes of hospitality and warmth, from the fragrant Jajjah tea to the artisan-made decoe." #CapitalOne #Miami #experientialmarketing https://lnkd.in/gkAvdjWb
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How to make jewelry alive…
That’s a wrap! Now that the Watches and Wonders 2024 fair has ended, take a moment to look back at Van Cleef & Arpels’ immersive booth and catch a glimpse of the unique timekeeping creations that the Maison has unveiled. https://bit.ly/3VSa3dU #VCAWatchesandWonders #VanCleefArpels #PoetryofTime #watchesandwonders2024
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The Middle East's first permanent #teamLab opened its gates in #Jeddah over this summer. #teamLabBorderlessJeddah isn’t just an art exhibit. This immersive digital space integrates art, technology, and multi-sensory experiences, offering visitors a chance to interact with the environment in ways traditional exhibits can’t match. Can immersive projects like this set a new #benchmark for #CulturalEngagement in the region? Experiences blending creativity with cutting-edge technology will play a crucial role in attracting global audiences, also shaping the future of tourism. Read more on Condé Nast Traveller
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Enhancing the Theme: If your wedding has a specific theme or vibe, choosing quotes that complement it can help create a cohesive and immersive experience for you and your guests. Read more 👉 https://lttr.ai/AWCce #LoveQuotes #RomanticWeddingQuotes #WeddingQuotes
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Captiv8 is thrilled to announce that we've been nominated for EIGHT Cannes Lions awards! 🏆 That's right! And we want YOU to join us on an unforgettable experience at the heart of the Croisette. Here's what we have in store for you: ⭐ Refresh & Recharge Suite: Located at the renowned Carlton Hotel, our suite offers cocktails and bites all day long, providing the perfect space to relax and network. ⭐ Daily ‘Ask Me Anything’ Conversations: Engage with top creators like Adam Waheed, Ally Love, and Jalen Noble. Get firsthand insights and inspiration from these industry leaders. ⭐ Custom VIP Experiences: Connect with iconic thought leaders driving the creator economy forward through exclusive, tailored experiences. Network, learn, and grow with the best in the business. ⭐ Dive into Hot Topics: Explore key discussions on Social Commerce, Connecting to Cultural Moments, the future of Measurement, Brand Safety, and more. ⭐ Get Ready With Me: Indulge in complimentary 30-minute makeup and hair styling sessions that'll have you feeling your absolute best for Cannes. Let us pamper you and ensure you're radiating confidence and glamour for the festivities! Don't miss this exclusive opportunity to elevate your Cannes Lions experience with Captiv8. Spaces are filling up fast, so RSVP today by emailing us at [email protected]. We can't wait to see you there! Click here for more details: https://hubs.la/Q02zn6_z0 #Captiv8Cannes #CannesLions2024 #Creators #Culture #Relevance #MarketingInnovation #InfluencerMarketing #SocialStrategy
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💫 What are Immersive Exhibitions & Why are They Popular? One of the key trends we’ve noticed within the industry is experience-led exhibitions. More than ever, visitors are looking for memorable experiences that fully engage their minds. And, sitting at the top of the leaderboard for this type of engagement are immersive exhibitions. But what exactly makes something into an immersive exhibition, and why have they become so popular? In our newest blog, we explore all this and more… Read the full blog here 👉https://bit.ly/49Hl3Qs
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DIGITAL FLAG ! A New Challenge in the Digital World for me! During the LiveCommunicationWeek, at #BeaItalia2024 and #BeaWorldFestival2024, we are excited to unveil a groundbreaking concept of entertainment for the event industry. The collaboration between JOY PROJECT and the Blue X collective has resulted in an innovative, interactive lighting solution for events and performances. This new line of interactive props offers an "all-in" experience where objects and performers merge to create immersive, unique, and cutting-edge shows. A scenic language in constant evolution, capable of turning every performance into immersive and engaging storytelling. With the flexibility of our solutions, personalized scenography and messages can be updated in real time during the performance, making every event a truly unforgettable experience. We are ready to amaze you! If you're curious, join us tomorrow at the Auditorium Parco della Musica in Rome. Special thanks to #ADCGroup JOY PROJECT Luca Crosetto and the BlueX team Marco Vernetto for this extraordinary collaboration!
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Looking to create an immersive journey? With Augeo’s experience design expertise, we curated an extraordinary event filled with moments of gratitude and luxury that attendees will surely never forget. Discover more about this experience by diving into the success story below. #Augeo #ExperientialMarketing #MeetingsandEvents #EventProfs #MeetingProfs #EventTech #EventTrends #EventPlanning
Augeo | Creating a luxurious event at sea to inspire top achievers
augeomarketing.com
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What's your Experiential Conversion Rate? In other words, what % of people stop and engage with your display compared to those that sail on past? - Low Conversion Rate % = Ineffective, or - High Conversion Rate % = Effective. Meshh, a Limelight Platform are supporting hundreds of Companies across the Globe, measuring a variety of metrics like Conversion Rates on their experiential and exhibition display's. So do you know how effective you are? https://meshh.com/work/
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What's your Experiential Conversion Rate? In other words, what % of people stop and engage with your display compared to those that sail on past? - Low Conversion Rate % = Ineffective, or - High Conversion Rate % = Effective. Meshh, a Limelight Platform are supporting hundreds of Companies across the Globe, measuring a variety of metrics like Conversion Rates on their experiential and exhibition display's. So do you know how effective you are? https://meshh.com/work/
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Wouldn't it be nice if customers bought from you without the competition providing for any alternatives. This is possible if you are the only one who is offering this or if you have the first mover advantage. For all of this to happen you need to learn how to move into areas where your competition is irrelevant, and you have something others will find it difficult to replicate or offer. This is where Blue Ocean Strategy can help companies find newer business and operating models and create new go to market strategies and create compelling products and services. If you fancy yourself going to traditional circuses, then Cirque du Soleil just pulled the carpet from under such traditional players by using a Blue Ocean Model. You now get more entertainment minus the animals, smell of elephant dung, dangerous stunts with enhanced entertainment value mixing dance, drama, elements of theater and music which has been bumped up reducing the other factors such as relying on star performers, expensive logistics and only catering to children and family. Cirque du Soleil created a totally new uncontested market by spreading their offerings to the theater goers and in general anyone looking for pure entertainment value instead of limiting their audience footprint. This can happen in any industry. They also cross sell these shows with syndicated viewership across distributed network with unique licensing and also selling branded merchandise. They followed the four actions framework in their business model and created an experience hard to resist for anyone wanting to spend an evening worth remembering. Eliminate: Traditional circus elements like animal shows, star performers. Reduce: Emphasis on circus thrill and danger. Raise: Level of artistic content, storytelling, and ambiance. Create: A novel form of entertainment combining theater, dance, and music with acrobatics. They maintained their unique value proposition by staying ahead of potential imitators and continuously delighting audiences worldwide with people willing to pay premium prices for unique and sophisticated entertainment. It is always good to have your business model drawable on a single page for anyone to see what customer segments you impact, value propositions, revenue channels, CRM streams, resources and finally your key activities and go to marker partnerships and cross sell up sell opportunities with the underlying cost involved. PS: I am doing a 3-day workshop on discovering new markets for a prestigious client help them uncover their potential blue oceans. This absolutely key to survival for organizations these days as you can be disrupted from anyone including folks who have nothing to do with your domain. #innovativegotomarket #newofferings #blueoceanstrategy #innovation #digitaldisruption #competitionirrelvant #businessmodelononepage
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