𝗛𝗼𝘄 𝗠𝗮𝗰𝘆'𝘀 𝗥𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱 𝗦𝗮𝗻𝘁𝗮 𝗖𝗹𝗮𝘂𝘀 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Macy's is a brand that is synonymous with American Christmas traditions. Every year, millions of people tune in to watch the Macy's Thanksgiving Day Parade, which features the iconic arrival of Santa Claus. But did you know that Macy's played a key role in shaping the modern image of Santa Claus as we know it today? Back in the 19th century, Santa Claus was depicted in various ways, from a stern-looking bishop to a jolly elf. In 1862, Macy's hired Thomas Nast, a famous cartoonist, to draw Santa Claus for its holiday advertisements. Nast drew Santa as a plump, bearded man in a red suit, inspired by the poem "A Visit from St. Nicholas" by Clement Clarke Moore. Nast's illustrations became widely popular and influenced other artists and advertisers. This is how Santa took the form of jolly old man that we recognise today. In 1924, Macy's launched its first Thanksgiving Day Parade, featuring floats, balloons, and live animals. The parade ended with Santa Claus arriving on a sleigh, greeted by thousands of cheering children. This tradition established Santa as the symbol of the holiday season and the star of the parade. Even now, Macy's continues to surprise and reimagine Santa with a twist. Here is their newest commercial about a little boy who is on a mission to find the perfect gift for Santa. Macy's has proven that it knows how to reinvent Santa Claus for marketing, while staying true to its heritage and values. Do you believe in Santa now? What is your favourite origin story? #HappyHolidays #marketing #advertising #Christmas #Santa #Macys #SantaClaus #digital #digitalmarketing
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Win a 4 day trip to Peacock Macy's Thanksgiving Day Parade... * includes roundtrip airfare to NY * 4 night stay in Manhattan hotel * 4 tickets to Macy's Thanksgiving Day Parade https://lnkd.in/gu2tp8KC I only posted this because I initiated the China being the largest owner of GE that owns NBC Universal Peacock account back in 1978, 46 years ago (same year I initiated China being the largest owner of Disney account & Disney owns ABC, CBS, FOX, Fox films, Lucas films, Pixar films, & Blue Sky films and with the profit from that China now owns 5000+ US companies that employ 5,000,000+ US workers). I also made $3.4T for the US Treasury in 2004 making me the primary owner of all US workers since 2004. So no, your largest owner is not a kid. But yes, I already fulfilled the prophecy 'and a little one shall lead them' as an 8 year old prodigy preacher in 78 same year I won a GE science contest that got me flown to Disneyworld followed by Hawaii to initiate those 2 big accounts with China since I'm Chinese American (not Korean that evil war profiteering dark tares have been tricking TV idiots to say so they would lose their job for slurring against their largest owner so the dark tare can take over their job) & related to the 1st Emperor of China over 5000 years ago on my mother's side (the King side). But I was born in Ohio & had only been to China only once in my life, so I'm actually pretty clue-less about China. My family moved to California in 89 (39 years ago) because we had kin here since the 1800's that built the railroads followed by the Chinese Theatre in the early 1900's that was built with actual parts taken from the real Chinese Emperor's Temple built 4000+ years ago & is so big, it's called the Forbidden City. The first show in the Chinese Theatre in LA was 'King of Kings' about Jesus Christ. Ironically, if you pray & ask Jesus Christ or the Holy Mary who I am, by holy miracle, they both point up because my line started over 3000 years ago before Christ. Shem traveled to where China is over 5000 years ago to where China is to start the Shemitic aka Semitic line aka root of David line aka the Chosen messengers of God by blood line. That's why so many previous chosen messengers of God lived so long. And that's why I'm 54 but look 25. It's the one line you can not blaspheme against or you get cursed. For rest, open your facebook account & click on the link below... https://lnkd.in/gi8fqDjJ
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Culture is reflected by behaviour that is expected and tolerated. When the man himself is getting stuck in ‘at the coal face’ all his people clearly know what’s expected and what will be tolerated. 🚀🚀🚀 #companyculture #culture #culturalintelligence #authenticity #leadbyexample #negotiationskills #executivecoaching
I had the best shopping experience of my life recently… I was shopping for a suit for my wedding in September. It’s one of the biggest purchases you’ll make so I was excited to visit some of the iconic shops of Saville Row. Sadly I was pretty dissapointed with the overall experience. The stores were quiet and many of the sales people didn’t seem to care, perhaps understandably. And then I walked into Paul Smith on Albemarle Street to see if it would be any different. The first thing I noticed is it’s busier and there’s a buzz. The second thing is that the salesperson is a bit older than your average sales associate, and he looks a lot like Paul Smith… Paul Smith himself was in there just serving customers like it was nothing. He’s a hero of mine so I had to ask for his opinion. The wedding is in Barcelona so I was trying on a light linen suit. He said 100% linen will crease but they had a linen blend that travels better. He nailed my measurements and got me to try it on. It was perfect. He said he could write a message on the lining if I wanted which of course I did. He happily signed it and then said I couldn’t return it now. Still not sure if he was joking or hustling. I was blown away by the whole experience so I asked the store manager if it was for some kind of marketing activity. It turns out if you visit Paul Smith’s Albermarle Street on a Saturday from 3pm until closing, theres a good chance you’ll be served by the man himself. He’s a “Saturday boy” as he described himself. I was genuinely inspired by him. He was humble, funny, and genuinely helpful. But the fact that he’s 77 and one of the UKs richest men and is still working Saturdays in store is incredible. If you ever wondered how Paul Smith as a brand has thrived whilst so many others have struggled, I’m sure the passion, care and work he still puts into it every day has something to do with it. A true industry legend. #customerexperience #retail #founderstories
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It's beginning to look a lot like Christmas 🎄 Two things have happened for me to make that statement. One, my Simply Delicious chocolatier client has launched their Advent Calendars, packed full of handcrafted chocolates or truffles: https://lnkd.in/eskn9jhT And today, the annual tradition of the John Lewis & Partners Christmas ad was launched: https://lnkd.in/eJuCbWhZ How do I know this? It was the main story on Good Morning Britain. How amazing for a brand to be headline news on the day they launch their seasonal advertising campaign! Also, it's about the only day of the year that Good Morning Britain leads with a good news story. There have been great John Lewis Christmas ads, and there have been not-so-great ones over the years. I'd love to hear your opinion on this year's one. It is very 'on brand' for John Lewis! What I love about it is they use storytelling, emotions and relationships. These are three of the most powerful aspects of building and maintaining a brand. ✅ So, from that point of view, well done John Lewis. It's also great to see them using the ‘knowing’ concept - an evolution of their famous ‘Never Knowingly Undersold’ strapline. 👏 What is your favourite Christmas ad this year? #Christmas #ChristmasAds #advertising #brand
The Gifting Hour | John Lewis & Partners | Christmas Ad 2024
https://www.youtube.com/
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Way back when, in my Liverpool ONE marketing team days, Christmas planning was a massive operation with months of meticulous prep, late nights and it was all hands on deck! But I know that for smaller brands, it’s not quite the same. Sometimes, you're busy spinning a million plates and the season just creeps up on you, and suddenly it’s ‘Jingle-oops!’ 🎄✨ If you’re feeling under-resourced, under-prepared, and under the cosh, don’t worry. With a bit of quick thinking and creativity, you can still launch an impactful festive campaign. I’ve put together some top tips (I hold my hand up - I did this today, I’m late to the party myself this year!) for those last-minute festive wins so you can still make this season count ✨ If you’re feeling a bit overwhelmed, remember - Owl & Hare Marketing is here and we'd be happy to help! #ChristmasMarketing #SmallBusinesses #SmallBusiness #LastMinuteMarketing #OwlAndHare #FestiveSeason #ChristmasCampaigns
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As part of our growth program for the next two years, our thoughts are directed to the e-commerce side of the business and how we can make it easy for #eventmanagers to choose dress options for different venues. we've now a section on our website www.weloveballoons.co.uk to take away the guesswork. here, you can select different options for your business that others businesses, like yours, have chosen. with very clear pricing, the mystery is removed and all you'll need to do is click a few buttons. simple, with We Love Balloons #bradford #eventspecialist #balloons #smallbusiness
Bradford, Halifax and Huddersfield Balloon Delivery and Balloon Displays
weloveballoons.co.uk
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I drove past a Spirit Halloween store earlier this week. In the spirit of Halloween, I looked up what Spirit's real estate operations look like. Here's what I learned: - Spirit Halloween operates over 1,500 stores in the U.S. and Canada, more than doubling its physical footprint since 2009. - The company employs a dedicated year-round real estate team to scout locations and negotiate leases across the country. - Spirit typically seeks 3-month temporary leases, ideally from mid-July through mid-November. - Their ideal store size ranges from 5,000 to 50,000 square feet. - The company's flexible pop-up model allows them to capitalize on vacant retail spaces, often securing prime locations at competitive rates. - Spirit Halloween's stores generate significant foot traffic, making locations more attractive to potential long-term tenants. - Despite the rise of e-commerce and the "retail apocalypse," Spirit Halloween has continued to thrive, expanding its store count and seasonal workforce. - The company's success has inspired other retailers to consider seasonal pop-up models for various holidays.
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Great move by John Lewis & Partners! 🎅✨ As someone deeply passionate about digital accessibility, I'm absolutely thrilled to see their Christmas advert launched with audio description on YouTube. This isn't just about describing a festive story - it's about ensuring everyone can experience the magic of Christmas marketing! For our blind and partially sighted community, this is what true inclusion looks like. It's about considering accessibility from the start, not as an afterthought. The future of digital experiences must be accessible to ALL. No exceptions. No excuses. Thank you John Lewis for leading by example. This is how we create real change - one accessible experience at a time! Let's keep pushing for more inclusive digital spaces. After all, accessibility isn't a feature - it's a fundamental right! 💪 #DigitalAccessibility #Inclusion #Innovation #ChristmasAd #AudioDescription #JohnLewis"
For many of you, John Lewis Christmas Advert Day was yesterday. But for us, it's today! Because John Lewis & Partners dropped this gorgeous audio described version, to bring The Gifting Hour to life for blind and partially sighted people. Accessibility truly is the perfect gift 🎁 we hope other retailers and advertisers follow suit. https://lnkd.in/e-zkzNqd
The Gifting Hour | John Lewis & Partners | Christmas Ad 2024 | Audio Described
https://www.youtube.com/
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We went to a St. Patrick's parade today in Dallas. Why was it on a Saturday and a day before St. Patrick's Day? No idea. Perhaps, operationally, that was the most rational outcome. I had no expectations and no prior experience of watching such parades. I also don't drink (which might be shunned upon on such a day 🤷🏼♂️). So, it was an interesting experience to say the least. As all celebrations go, people enjoyed themselves - and this is great to see. I love seeing people come together and share joy and laughter. As businesses go, they didn't pass on the opportunity to advertise. Most of the actual parade were various different companies with big banners and much of green color. I saw businesses from local pizzeria and a small lawyer firm to gyms to larger corporations and banks. A long line of trucks and other huge vehicles with plenty of people on top dancing and throwing various green and gold colored freebies towards gathered onlookers. So a few lessons I took away with me: 1. Parades and celebrations can be huge and a great opportunity to advertise and get a new market share. Next big thing? I'd imagine a solar eclipse in April. 2. It's always great to get out and celebrate together, whatever the occasion might be. I wasn't particularly in the mood this morning, but this outing made me feel better. 3. With so many people gathered together in the same area, it's a good place to gather data and push petitions. There were several groups of people gathering signatures for ongoing petitions (mostly about decriminalizing certain behaviors). But what a smart move - a lot of slightly inebriated people having much fun and not listening much to what exactly they are signing (without intention of sounding ominous). All in all, don't forget to get out and celebrate different occasions! Happy St. Patrick's Day! #stpatricksday #advertising #marketing #petition #takeaway
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"Everywhere Else, It's Just Tuesday!" Today is Fat Tuesday, or Mardi Gras, here in the New Orleans region, and several other regions around the Gulf South. (And, yes France, and Brazil...) Of course, we firmly believe that no one else does it like New Orleans does it, so that's my perspective... From college forward, that's been the case. Moving here from Jackson, MS, Mardi Gras was a bit of a culture shock, but I loved it! I loved the acceptance of everyone for who they are. I loved the costumes and group t-shirts - the spirit of the day (and the season). And I really loved the people-watching. Observing our audience and paying attention to what matters to them is one of the highest-value activities we can do as business owners. During parades, it's not just "Throw Me Something Mister," human behavior is woven into every interaction on the parade routes throughout the regions. Crowds in the city behave differently than those in the suburbs. Certain parades attract different types of attendees. The personality of the parade attracts its ideal audience. Parade-goers can choose the dates they want to attend parades based on their schedules or they may have favorite parades based on personality and messages that are synonymous with each parade. And this has been happening for centuries (since Iberville in 1699). The city celebrated its TriCentenial in 2019. (source: NewOrleans.com) So, next time you feel out of sync with your audience or you find yourself wringing your hands about attracting ideal clients for your business, just channel a little Mardi Gras spirit. Do a little people-watching, pay attention to what your target audience is saying (and what they avoid saying), and the problems they mention most often. See how you might position your solutions to help them solve those top-of-mind problems. And for extra credit, think about creating your own special celebrations that just don't exist anywhere else so your people want to come hang out with you for these special and exclusive celebrations. And just for today, Happy Mardi Gras! or Happy Tuesday! if you are anywhere else in the world.
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"🎅✨ Did You Know Santa Wasn't Always Dressed in Red? 🎨 Once upon a time, Santa's suit was a humble tan and brown... but then everything changed! 🎨 An artist was hired to reimagine Santa in a bold, striking color—**RED**. Now, here's the twist: 🔴 Red is usually a color we associate with danger, right? But this brand had a brilliant idea—they wanted red to bring joy, warmth, and the spirit of Christmas! 🎄 So, they launched one of the most legendary marketing campaigns ever, connecting red with happiness, Christmas, and of course, Santa Claus. 🎅❤️ And now, that red suit? It's iconic. The mastermind behind this genius move? Coca-Cola. 🥤 Pretty smart, huh? 🤯 💬 What’s your favorite marketing moment?" . . #Intresting #intrestingreels #intrestingfacts #branding #newcreation #digitalmarketing#socialmediamarketing #swvdm
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