Ubaid Ur Rehman’s Post

How I measure design success for my clients? (I serve a diverse clientele) Every client needs a different version of me. For an Aussie founder: - More free time for family and kids For a solopreneur consultant: - More focus on the business vs in the business For a B2B SaaS Copywriter: - Leveraging my 5+ years of design experience For an agency owner: - My creative direction for their full-time hires I give my best. They love it. For every client I make sure to: * Overdeliver * Create an easy process * Be clear on what they need Good design creates a smile in the mind. To me, every smile matters. Every design matters.

Don’t pitch a client on what you do for a living (writing, design, UX, strategy, etc.) Focus on how you can solve their problem.   Leaning into the latter is the difference between landing a client and wasting their (and your) time. Some clients might know they need a new logo, or they are looking for a designer who can bang out cheap creative assets quickly. Those clients are a dime a dozen and not the ones you want for long-term growth.   The best clients, like a lot of very successful leaders, aren’t interested in how you do your work*. They want to know you’ll deliver on time and budget. But what they really want to know (and where your best pitching happens) is how your creative work will help them achieve their business goals.   I see a lot of young freelancers and solopreneurs out there doing this very thing. They have a portfolio or a pitch deck filled with beautiful work, but never connect the dots for the client because they lack the vocabulary to explain how creative can help their business grow.   Don’t say things like: “I am [Freelancer] and I design logos, do product photography, and design marketing assets. Here is a list of companies I’ve worked with.”   Instead, focus on the outcome you drove: “Working with [Company], I designed a marketing campaign that drove +20% sales in Q3.”**   These are called case studies, and if you aren’t leaning into them as a creative you need to start ASAP. This may seem very “corporate” and even uncool to some. But think about it this way: case studies are just stories you tell about past work and how it impacted the client.   Focusing your portfolio and pitch decks with clear case studies and metrics will make a client’s decision to hire you easier when you display past creative solutions related to their problem.   -- *Not all clients are like this. Embrace the ones who do want to “talk shop” and appreciate the creative process. They’re rare and can become some of your toughest, but most-loyal clients.   **Not all clients will be willing to give you this level of information because they don’t want to expose their internal numbers to competitors. This is understandable. Most good clients will still work with you to make more broad statements you can use to pitch future clients.

I recently turned down a return client. I'm had to let that ship sail. I feel awful. The client decide to go with an inexperience brand designer and is receiving truly objective, categorically garbage business advice. They called me to bail them out of some technicalities. I sat in on one meeting, trying to locate a point of handoff. "Target markets no longer exist" . The client lapped it up. "We'll use the laws of attraction", that was it. I realized in that moment : I'm out This is the way its always going to go with my business. You see, this client has money. Enough money to be totally detached from reality. Enough money to chase vanity goals with zero business plan. I can't work with that This guru noticed and became a client-pleaser, a yes-man And subsequently recommended that my former client: → ditch an established personal brand → build a new, ambiguous brand (with no product in mind) → planned an elaborate web launch with no plan to draw traffic No digital marketing strategy whatsoever. WHAT. THE . F*CK. The client loved it. So I walked away. I couldn't, in any sense of the term, faithfully get behind this project. It was thievery. A total con job. You see, I grew up working class. I've never considered myself rich - still don't.The whole situation enraged me. A client with too much money to fail and a grifter all to happy to "yes" until the coffers dry up. It offended ever practical, strategic, lean and effective bone in my body. I shudder thinking about working on that project. And full stop: yes my pockets are a bit lighter. But at least I can sleep at night knowing my business is not a parasite. My business grows with my clients in tandem - we grow together. I wouldn't have it any other way. ___ → I'm Josh, an experience brand designer and copywriter → Grab my Complete Branding Checklist🤘 → Link in my bio!

I’m seeing a trend of “copy-led designers” who think great copy is all about frameworks and clever language. They couldn’t be more wrong. 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗽𝘆 𝗴𝗼𝗲𝘀 𝗱𝗲𝗲𝗽𝗲𝗿. It’s not just about catchy phrases or sparking curiosity, it’s about DEEPLY understanding your customer and brand. For SaaS companies, this means investing real time upfront to understand both your business and audience. One-size-fits-all is a myth. Every business is unique, and so is your solution. If someone talks purely about “language and frameworks,” that’s a red flag. Those are basics, not the endgame. They’re not focussed on helping, they’re focussed on selling. The real impact comes from: ➡️ Deep customer insight ➡️ Perfectly aligned brand messaging Without these, even the most beautifully written copy will miss the mark. Our approach ensures this doesn’t happen. We start with a 1.5-hour discovery workshop to truly understand your customer, followed by a Brand Message Playbook that aligns every word with both your audience and brand. 𝗢𝗻𝗲-𝗧𝗶𝗺𝗲 𝗢𝗳𝗳𝗲𝗿 - Ends at 17:00 UK time today 👇 To counter the noise, we’re offering the first five businesses a free 1.5-hour discovery workshop + Brand Message Playbook. This Playbook will be your single source of truth, ensuring your copywriters, designers, marketers, and salespeople are all singing from the same hymn sheet. We’re offering this because the market deserves better—and we’re here to make it happen. Don’t settle for surface-level advice. Work with those who know the difference between good and great lies in the details. 𝗔𝗰𝘁 𝗳𝗮𝘀𝘁 - 𝗢𝗳𝗳𝗲𝗿 𝗰𝗹𝗼𝘀𝗲𝘀 𝘁𝗼𝗱𝗮𝘆 𝗮𝘁 17:00 (UK time). ⤵️ https://lnkd.in/ewwPPp39

Ze art of ze landing page - 4 things to transform your results 🧑🎨 Break it down in to these key areas: clear focus, persuasive copy, considered design, and relentless testing. Fail in one and it all falls down. Your landing page is where users "land" when they click a link in search results, email, or an ad. "We got 400 clicks on our last social ad" - great, but what's the point? What did those users do next? The first step? Define your value proposition. This isn't 'we've been established since 2002' - it's *how does your offering actually benefit the reader?*. Talk about the problem you're solving for them- not your business. Next up, identify your calls to action. What do you want users to do? Keep it simple and focused - too many calls to action and your messaging becomes muddied. Understand user objections. What might stop someone from acting on your landing page? In my experience this is a hard one for site owners to wrap their heads around, as they're so embedded with the product. Finally, shape your personality. Your branding and aesthetics can shape impressions of your offering - make sure they're working for you, not against you. Basically make the design shit hot, use a professional. 🚀💪

Is your funnel underperforming? Try These Tactics That Deliver Results! Creating a high-converting funnel is easier than you think. No fancy jargon, just practical insights from a seasoned funnel designer: 1. Offer: Present your product, program, or service with impact. You might price it at $1,000, but what's the real value? 2. Strategy: Have a clear plan to achieve your funnel goals. Are you using a lead magnet? 3. Copywriting: Address your customer's needs. Highlight what they're gaining and why they need it. 4. Conversion-Focused Design: Structure matters. Follow the proven EPC method used by successful businesses. Stick to no more than three colors, incorporating color psychology. Connection is Key: Remember, these elements are interconnected. Dedicate effort to each, and watch your funnel convert like never before. Self-Check for Your Funnel: Ask yourself if you're starting from scratch or fixing a struggling funnel. Ready to transform your funnel? Let's make it happen together!

As an agency owner, one thing, that I always seem to struggle with is taking us to the next level. I have so many ideas and implement them and then they fall flat. So I ask you, my LinkedIn family, what steps do you take to make sure new ideas don’t fall flat? #wordpress #agencyowner

Cut Costs and Boost Your Impact! Squarespace Simplifies Your Digital Journey. 🎉 In a world where every penny counts, Squarespace is the best cost-saving superhero for your business. Think of your Squarespace Website like your everyday essentials - just as you opt for high-value options for groceries or household items, Squarespace not only provides simplifies your internal marketing processes, but also streamlines your online presence expenses. From website hosting to design tools, Squarespace bundles everything you need into one platform, eliminating the need for pricey third-party services. With a Squarespace website, you can achieve amazing results, increasing sales and profit - all while freeing up resources to invest where it matters most – growing your business and making your mark online. 🌟 That’s epic right?⁠ 🙌 If you’re ready to bid farewell to the chaos of tech troubles and unleash the full potential of your business brilliance with confidence and ease you’re in the right place! 🌟 At 16th Ave Creative Studio, we… 🙌 Custom design the most gorgeous, high-converting Squarespace websites 🙌 We are amazing conversion copywriters who use strategy and psychology in our writing. That means we use the right words in the right way to sell your services with ease! 🙌 Plus we’re brand designers and email marketers ✅ Making 16th Ave Creative Studio the one-stop solution for your business! And if you’re on a tight budget or prefer to DIY, we have templates you can buy and customise yourself! Sounds good, doesn’t it!⁠ All bases covered for your business. ⁠ 😃 Book your FREE call today. 🙋♀️ Comment ‘Chat’ below, and let’s get started! ⁠ #16thavecreativestudio #brandstorytelling #creativebusiness #buildingbrilliantbrands #growyourbusiness #femaleentrepreneurs #womeninbusinesss #creativesolutions #businessgrowth #digitalmarketing #onlinesuccess #squarespace #smallbusiness #entrepreneur #marketing #logodesign #copywriting #branddesign #websitedesigner #webdesign #squarespacewebsites

Listen up, you might have the best sales copy in the world But if you're not leveraging design coupled with top-tier sales copy, then you truly are missing the point. Some of the biggest companies out there understand the importance of design, coupled with expert copy. Don't just sell to creators via a google document. Do real business, with real companies and sell via brand.

The question I get asked all the time: How long does it take you to build the website? It depends. If it's a one-pager I get it done in 2 to 4 weeks, complex websites take me up to 3 months. Yes, some designers can build a website in 3 days. From my experience, building it to hit the business goals you have, it's not doable. When you do it with purpose, there are: - Messaging. - Positioning. - Sales strategy. - Copywriting. - Design. And these things take time to make it right. It's better to wait a bit longer than getting it built in 3 days only to realize you need another one. 🤝