Tyler Ventrella, MBA’s Post

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Media Strategy Director at Oodle.io | Media & Marketing Strategist

I remember in my early career, digital and traditional spending was right around 50/50 overall. Bottom line is we as strategists need to be sure we are helping clients get the best possible outcomes for their advertising. That means keeping closely in tune with both business outcomes and media performance. Rather than categorizing digital vs. traditional - I like to focus on effectiveness. I don’t care what method of advertising is used, so long as I approach it with the best possible outcomes for my clients.

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