Tyler Littwin’s Post

Amanda Bell asked me this same question, “Describe your job in 3 emojis.” My response was : 🫶🏼🌎📈 Stego Industries, LLC truly cares for their employees, we are also committed to sustainability and improving the environment, and lastly growing our business together! #stegolife #inbound #hubspot What a fun question!

Sometimes it's not the product that's bad, it's the copy. With our launch of Memberships, we wanted to send swag to welcome members. So we requested their info to send some swag in the onboarding email. "Welcome New Members, We Have A Gift For You", surprisingly, we didn't get the responses we wanted. So we tested different messaging, focusing more on the gift, " Redeem Your Gift". Same result. Do people not want swag? This didn't make any sense. We went back to the drawing board and thought why not make it feel like an exclusive invite to get swag, "Exclusive Invite To Get Swag". Bingo! That was it. Almost every person we sent it to filled out our redeem page. So anytime you are going to kill an idea try changing the positioning and copy. Sometimes that's all it needs. #marketing #positioning #copy #swagup #swagupmembers

I have been putting considerable thought into marketing swag lately. Opinions on what swag is best, and whether it helps you gain clients or not, vary widely. I also know that what swag you give to whom matters. However, during one of my early morning journaling sessions, I found myself ruminating on the humble giveaway pen. You see, I NEVER get rid of a pen until it stops writing or has been disassembled by a child. (Future hoarder in the making?) Pens are just so darn useful. Pictured here are two pens. One is the pen we give away to referral sources, at tabling events, to new employees, pretty much everyone. When my partner first ordered these pens I thought they were the ugliest things I had ever seen but it turns out they write like a dream and are now my favorite writing implement. The second is a pen from Zaxby’s. It writes okay - a little scratchy - isn’t quite as good as ours, but it still gave me pause when I pulled it out of the pen cup that morning. I have NEVER eaten at a Zaxby’s. So I found myself pondering how we got this pen. Maybe it was part of a swag bag at a 5k. Maybe they had a free pen cup at the restaurant and one of my household members picked it up. Who knows? But now I think about Zaxby’s all the time and here I am posting about it. I still haven’t eaten there so I guess the ROI for them is low. How do you all feel about pens as marketing swag? What do you love to receive as swag, and does it ever inspire you to make a referral? If not a referral does it at least help you to remember a brand? Please let me know in the comments - I’m curious. Thanks for also for listening to my musings about pens. I love these most useful objects! #alwaysbestcare #inhomecare #marketing #swag

My lessons learned from building an engaging practitioner community for Customer Marketers - Part II 🙂Find out what the Community loves, wants, and needs more of from the Connectors before the first meeting 🙂This helped steer the direction of the Platform decision and Topics of Meeting #1 🙂Main thing that bubbled up was more Peer to Peer networking and opportunity for hop in conversations and a one stop shop for resources and content 🙂Hosted first Connector Meeting and discussed: Sub Committees,Code of Conduct / Community Values, Launch Plan - Strategy and Goals, Sourcing new Platform and determine if we outgrew Slack This is COMMUNITY-LED do not design in a bubble. Do not assume what your community wants or will engage with. Go to the source. #communityled #customermarketing #community

🚨 100 Days to Victory event is filling up fast! Don’t miss out on a chance to get involved in this historic race. It’s time to step up! What you could be missing: ✨ Get in the know: Learn how to put your marketing skills to good use on a down-ballot campaign. ✨ Hear from inspiring leaders: Hear important updates about our initiatives and a Q&A with candidates in key states. ✨ Exclusive swag contest: As marketers, we all know the power of a good swag promise! Join us for a fun, interactive call where you can learn more about the work Tech for Campaigns is doing, hear from candidates we’ve helped, and get a preview of campaigns that need your tech skills this season. Plus, who doesn’t love a chance to win cool stuff? Once you’ve signed up, comment below & tag a marketer you think would be a great fit for our projects! Register - > https://bit.ly/3A4myKG #TechForCampaigns #Volunteer #MarketingSkills #EmailMarkerting #DigitalMarketing #Copywriter

Check out this insightful moment from the video where Thomas Gay emphasizes the power of pairing character and competence for successful engagement. It's all about building trust through a simple yet effective process without the need for complex skills. Learn how to establish strong relationships and move towards mutual benefit. Share if you believe in the simplicity of fostering connections that drive referrals! #networking #engagepro #coachengage

🌟 I’m thrilled to be heading to my 15th consecutive HubSpot INBOUND Conference in Boston next week with the teams from Pipeline Ops and Homebuilder Ops! ⛵ It’s incredible to reflect on just how much the digital landscape has transformed since I first saw Brian Halligan and Dharmesh Shah up on stage. When I first attending HubSpot's annual conference in 2010 (before it was called INBOUND): - TikTok was still 7 years from its debut. - Instagram was just a concept, launching a year later. - Snapchat was merely a spark of an idea, two years away from reality. - Slack was four years from changing the way we communicate. - Spotify? Not yet available in the U.S. for another two years! - iPads were just a dream, one year away from being introduced. - Google+ was two years off from its launch. - And Uber had just been founded, changing the way we move around forever. It is a good reminder to stay adaptable in this fast-paced environment without abandoning basic funnel and flywheel strategies. Many tools and tactics that were "sure bets" 5, 10, or 15 years ago have faded into history. However, growth principles, like customer-centricity, sales efficiency, and data-driven decision-making have remained top priorities for business leaders. Each INBOUND conference has offered fresh insights and breakthrough ideas that have shaped my approach to sales enablement, revenue operations, and customer engagement. But, each year, my favorite part of INBOUND is catching up with friends, clients, and partners. If you're attending INBOUND this year, let’s connect! Drop a comment or send me a message 💼✨

Thrilled to announce the next big leap for our vibrant CustomerX Community! 🥂 🎇 It is official - TODAY - we are moving off Slack and diving into Gradual, a robust platform designed to enhance our collaboration and connection and the exciting new home of the #CustomerXCommunity!!!!! 🎇 Why Gradual? It's more than just a platform shift. It's about elevating our Community experience to new heights! With the new home of the CustomerX Community we're unlocking a world of possibilities for deeper engagement, seamless communication, and enriched networking opportunities. ⁉ What does this mean for you, the incredible CustomerX Pros⁉ 😁 Streamlined Interactions: Say goodbye to scattered conversations! We now have organized threads and an intuitive interface that makes it easier than ever to find what you need and join the discussions that matter most. 😁Enhanced Engagement: From impromptu roundtables, Local chapter in person meet ups, virtual live events and AMA sessions, get ready for an array of interactive features designed to keep you engaged and informed all inside of the CustomerX Community. 😁Exclusive Content: Access premium resources, insider updates, and industry insights—all in one centralized hub contributed from your CustomerX Pro peers. Stay ahead of the curve with curated content tailored to your interests. 😁 #Community Empowerment: Your voice matters! Share feedback, spark conversations, and collaborate with fellow members to shape the future of CustomerX. 😎 Plus the community is supported by fabulous partners - 23 TO BE EXACT!!!! Check out their virtual booths for educational resources, product/service info, and swag. 😲 AND LIVE TODAY --> Exclusive access to the Day 1 Agenda & Speakers for CustomerXCon. Only available in the CustomerX Community. See you there!!!!! Check your email for your instructions on how to join or comment below if you want in on the fun!

So we’ve been having really interesting conversations in The Early-stage Marketer Slack community and realized that texting wasn’t enough. We decided to have a quick video chat to get everything that’s been bugging us off our chest. Here are some of the things we were discussing in the community [that we will discuss in our virtual hangout too]: 1. The fallacy called fast-paced environment (when does a fast-paced environment descend into chaos? How can you tell both apart? ) 2. Switching from a smaller org to a large one: how do you navigate the change? 3. How can you tell if it’s you or them? (do you need to step up or is the work environment or culture not a fit for you?) 4. Making career decisions and trusting your guts and feelings So if you’d like to hear what other marketers think about these topics above 👆 or if there’s some other marketing or career stuff you want to get off your chest, come hang out with us this Friday. Bonus: You also get to make new marketing friends. P.S. There’s a catch though. This event is strictly for members of The Early-Stage Marketers Community. Register below [link in comments] and you'll get your invite instantly. See you by 6 PM on Friday! [ October 4th] 💪 Shout out to Gift (Gigii) Chidinma Oluwaseyi Osatuyi Idonije E Azeez Tijani and so much more for making the community interactive 🎉

Who says Mondays can't be happy? 😄 I'm excited to share a valuable resource with all of you 🔥 Brand new product adoption email templates, now available on my website! 👩💻 Responding effectively is key to driving engagement 💪 So, why wait? Dive in, grab 'em 👇 Let's make this week a winning one together! 💼✉️ #resources #product #customerexperience Bhavika Kochhar CS Ladies Bhavika's Chat Show