Tyler Nelson’s Post

Check out this video and consider Jurney for your future projects!

🏆Awards entry opens in under 3 weeks! 🏆 Get ready for the 2025 American Advertising Awards, Fort Wayne Competition! This is the first of three tiers (Local, District, then National) in the largest industry competition in the country. Are you ready? 🗓Mark your calendars now! - Entry opens: Jan. 1 - NEW–Award Entry Tips & Best Practices Presentation: Jan. 18 - Deadline for submissions: Feb. 28 - Judging: Mar. 1-7 - Winners Notified: By Mar. 14 - Awards Night: April 12 More details to come! #Winanaddy #advertisingfortwayne #advertisingprofessionals #marketingprofessionals

Industry Icons Get Advertising's Best Honors: AAF (Above): 2024 AAF Advertising Hall of Fame Inductees (Photo: Akintayo Adewole for DRKR PXLS) At a gala celebration widely regarded as the "Biggest Night in Advertising," six industry icons along... Read more on Siliconeer. #AmericanAdvertisingFederation #AAF #Honor #advertising

This. Unpopular opinion, but awards - especially in #B2Bmarketing - are the industry equivalent of social media vanity metrics. They may get you marginally more reach (usually long after the campaign's over), but rarely with your real target audiences. What's worse, the positive signals award wins send out can create feedback loops of groupthink about tactics that can actively harm your ability to deliver. I know it's tough to demonstrate #MarketingEffectiveness, but award wins rarely prove much beyond that marketing people like something. So unless you're selling to marketers, they don't really have much value. This means awards make perfect sense for agencies (and individuals) to enter - but for their clients? The point of marketing is to improve brand perception and make sales with your buyers, not getting a round of applause from other marketers. Which is why, often, I find the less glamorous side of marketing is where the real businesses impact can be found.

Throwback to the early days! 📸 Tracy Leach and Amanda Muñetón Anaya, side by side from the very beginning, leading our team with unwavering dedication and vision. Their partnership has been the heart of our journey. Here's to many more years of shared success! #PROV20 #20years #community #communications #publicrelations #publicaffairs #governmentrelations #prprofessionals #kerncounty #bakersfield

Let me introduce Judge Rich. He’s not the sidekick to DJ Judge Jules (I was formerly known as DJ Sarong). Nor have I taken to hanging around in courtrooms. I’m taking part in the only kind of judging I like (see my post on Authenticity https://lnkd.in/e6NHDW5V) for The Stevie® Awards As a judge for Customer Service Team of the Year, it’s absolutely amazing to find out what so many businesses have been working on, the ideas they have implemented, the difficulties they have overcome, and how they have measured their results. I often discuss customer experience, and I believe it’s a crucial part of any brand. So, big thanks to Claire Oatway for having me onboard. There are nine different Stevie Awards and entries for some categories are still open, so have a look and consider entering. It’s a great way to celebrate your successes. I’m off to put my wig and robes on, ready to be inspired by more fantastic entries. #stevieawards #customerservice #customerexperience #branding #businessgrowth #authenticity #judge #marketingmentor #salesmentor #customerserviceexpert #steviecustomerawards #customerserviceteamaward #businessawards #celebrateyoursuccess #careerachievements #richersolutions #kingofpinpoint

Congrats to all the Hatch Award winners. Having work good enough to submit is incredible and winning a Hatch bowl is Herculean. It was a great night and the energy in the room stuck with me on my drive home. My 3 takeaways: 1. There's just so much talent in this city. Hatch has existed for 63 years and it punctuates that Boston has been home to great creative for a long time. When you see all that talent in one room though, spanning decades and across agencies and brands - it's so impressive. 2. I'm so lucky to work in this business. While I am not on the creative side of it, I am always in awe of the power of great creative. Being part of a team that does work together to help a business grow, create change, move people-- maybe it's not solving all the problems of the world-- but most of the time it feels like it is doing some good. Sometime projects were/are game changing, even life changing - and that magnifies the gratitude. I'm happy I didn't become a weather forecaster. 3. It's more than work. Lance Jensen said in his acceptance speech of the Jack Connors Lifetime Achievement Award that what's special about our industry isn't just getting to be a part of developing great work, it's the friendships that are born because of it. Exactly. 460 people from so many different agencies and brands, people returning from many other cities to be there. It felt more like a reunion. What a special community we have. Cheers to a night that brought all that together! Be well everyone.

This is contextual advertising done right! Molson Coors Beverage Company gives a lesson on "How to advertise" in the beverage category with this ad for National Women's Day. Nothing beats contextual advertising - just ask Joe Pulizzi or Robert Rose #ThisOldMarketing

When a professional photographer comes out to your client expo, you get fabulous photos like this one that makes it look like a scene from a movie. Thank you John Cruice for coming out to our client expo and for this amazing picture of the trade show floor. PS: if you think this photo is good, be sure to check out his dog portraits which capture the personality and soul of your pet. Oh and he does humans too. John Cruice Photography.

Your videos don’t have to be perfect! In fact, I recorded this video on a whim while getting some follow-up questions from the audience after today’s presentation with the Arvada Chamber Of Commerce ! This video is far from perfect… I didn’t add captions, there’s background noise that I only slightly edited with a free program, I didn’t use a dedicated mic and I didn’t even turn my ring light on because at first I was just demonstrating to the audience members that asked the question, thinking I wouldn’t actually use the clip! BUT… do you know how I added value back to the community today? Can you feel how excited I was to present and connect with audience members? Do you know that I love working with the Chamber and our local beer partners at On Tap Credit Union, like one of my favorites, Odyssey Beerwerks, who also sponsors the Chamber’s presentation room? Focus on connection over perfection, and audience members - let me know how your ‘homework’ posts go! Tag me in them and let us know what the experience was like! Thanks to Ryan Hecht and my panelist friends, Beams to Basements Contractors, LLC and Altitude DocuShred ! #smallbusiness #incomegeneration #connectionmarketing #videomarketing #CUdifference