RCS 🤝 iPhone
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B2B Marketing leader | Field marketing | ABM | Strategic planning | SaaS | Fintech, Ecommerce, technology | Storyteller (ex-Adobe, ex-PayPal, ex-Hootsuite)
Introducing RCS on Twilio Messaging. Traditional SMS and MMS have served us well. According to one report, SMS messages have a 98% open rate, and using MMS increases campaign opt-in by 20% over SMS. Due to these impressive numbers, businesses continue to look for fresh ways to offer the rich, interactive messaging experiences today’s customers expect. The solution is rich communications services, also known as RCS. RCS is a game changer in mobile messaging, introducing capabilities like branded sender IDs, rich media, and interactive content, such as scrollable carousels, quick replies, CTA buttons, and more. It’s designed to provide a sleeker and more engaging experience to customers. RCS first launched for Android phones, now iPhones can also receive RCS. #twilio #customerengagementplatform #RCS #customerexperience
RCS 🤝 iPhone
