TelevisaUnivision Advertising’s Post

Good article by my colleague Michael Roca for ADWEEK. Unfortunately, most advertisers can't distinguish between reaching the Hispanic consumer and connecting with the Hispanic consumer. That's why they seem satisfied when most of their media efforts reach Hispanics via spillover media buys targeted non-Hispanics, the famous (and failed) "total market" approach. Reorienting its media KPIs around Hispanic media plans is a great starting point for each client. This involves dissecting the GRPs, Reach, and Frequency to Hispanics, distinguishing between spillover from general market media efforts that come with a generic message and intentional targeting with culturally relevant messages. By doing so, agencies can tap into the immense potential of the Hispanic market.

Thank you Michael Roca for your leadership in our industry and for always championing the cause. Brands that underinvest in media catering to multicultural consumers risk missing out on a significant portion of their target audience and potential revenue. With the U.S. becoming increasingly diverse, multicultural consumers wield significant purchasing power and influence. By neglecting to allocate resources to media channels that reach these demographics effectively, brands risk alienating a substantial market segment and losing competitive advantage. Such underinvestment may lead to a lack of cultural relevance and authenticity in brand messaging, hindering efforts to build meaningful connections with diverse audiences. In contrast, brands that prioritize multicultural marketing and invest in relevant media channels can tap into new growth opportunities, foster stronger brand loyalty, and demonstrate a genuine commitment to diversity and inclusion. Jose M. Villafane Jose Mateo Maria Castillo Benjamin Finley Pedro Biaggi Radio Ink Magazine

The #Hispanic market is burgeoning in size and strength. What does that mean for marketers and what insights should you pay particularly close attention to if you’re looking for the right media mix to reach Hispanic consumers when they’re in market and where they’re searching for products? Read our recent article featured on The Financial Brand’s website. https://lnkd.in/dCx_fpBd

Throughout our 70+ year history, PCH has evolved our business--identifying opportunities and getting ahead of trends. Now, our deep and diverse 1P data from our 100% authenticated audience can fuel our partners' future success. Learn more about our data-driven strategy in Tim Braz's conversation with MediaPost: https://lnkd.in/eiZFDGgh #PCHMedia #firstpartydata #cookieless #cookiedeprecation

Q: How do I reach GenZ? A: CTV (connected tv) / OTT (over the top connected devices) Q: Who can I trust to develop this strategy? A: 1631 Digital ([email protected])

As we all know moving market level audience measurement reporting foward to meet the quality expectations of marketers and agencies as well as reflecting changing audience behaviour is not an easy task. There is definitely interesting and valuable innovation going on in this space but having industry driven currencies that invest in representative panels that have people level data across the ecosystem is an absolute media market super power. So it makes it all the move powerful when two industry endorsed ratings systems collaborate and we are thrilled to announce the integration of BVOD metrics into Ipsos iris, providing cross-channel video audience measurement across multiple devices and content types. Thanks to Paul McIntyre & Mi3Australia for chatting to me, Karen Halligan & Simon Wake. Lots of people behind the scenes that have been developing and reviewing this including the broadcasters and the IAB Australia Measurement Council. https://lnkd.in/gD_xTtSJ

Ever wondered why the adtech world feels like a labyrinth of ambiguity? 🤔 Let's face it, the adtech industry can be a jumble of terminology. Advertisers, publishers, and agencies all operate within the ecosystem, but without a standardised lingo, misunderstandings are inevitable. At Preciso, by standardising key concepts and definitions, we are not only bridging the communication gap but also paving the way for a more transparent and trustworthy advertising future. 🎯 COO Larraine C. hits the nail on the head with her recent comment in Campaign Asia-Pacific: https://lnkd.in/g34_ejij #AdTech #Transparency #Communication #Trustworthiness #Preciso

Growing buying power among US Hispanic consumers makes them a prime market for advertisers. EMARKETER's newly-released report examines Hispanic consumers’ top media habits and platforms to better understand where and how to reach this diverse population. Read more from Paola Flores-Marquez about 🔴 how the US Hispanic population is young, diverse and building its economic power 🔴 Hispanic consumers becoming one of the most digitally active groups in the US 🔴 recognition and celebration of their differences as the best way to reach Hispanic audiences #media #advertising #hispanice #digitalvideo #socialmedia #radio #digitalaudio Link in comments.

🤳🏼 Hispanic consumers are one of the most digitally active groups in the U.S. According to EMarketer, this group has the highest adoption rate of digital video among racial and ethnic groups, at 81.3%! When you launch your next ad campaign using digital media, consider the most likely target group: the Hispanic community. Do you need some input on how to reach this digitally active group of consumers? We’ve got you covered. Send us a message to get started. #DigitalAdvertising #AdvertisingAgency #CreativeAgency

New research out from Edison 📻 Is your business trying to reach or influence this demographic? If yes, you need to be advertising NOW on WVAQ or a digital plan through WVRC Media. Lets talk about it!