TrustRadius’ Post

🎉 We're back for the second episode of Reviews After Dark—and this time, we're playing a fun game of Who's Who with some celebrity surprises! Before our lovely hosts Samuel Vargas and Angel Carvalho dive into the quality reviews that make MindManager our featured guest this week, we’ll also evaluate the reviews that didn’t quite make the cut. 👀 There’s a reason TrustRadius only published 40% of the reviews submitted last year—why? Fraudulent, incomplete, cherry-picked, or otherwise suspicious reviews get rejected by real people, not algorithms. We can’t help but chuckle at some of the rejected reviews we receive. Some fake users even create phony LinkedIn profiles and email addresses! But MindManager by Alludo isn’t faking the funk! This top-tier mind mapping and project management tool has been called the “Gold Standard of mind mapping” by one of its many satisfied users. BRAVO to sourcing transparent, ethical, and unbiased feedback! 👏 Tune in to this episode where Homer Simpson meets Jake Gyllenhaal (yes, really!) and let us know what you think! To browse other amazing MindManager Ratings & Reviews, visit: https://bit.ly/3XClyqm 🌟 #WhosWho #ReviewsAfterDark #TrustRadius

🤓 B2B technology buyers are sticking with know-and-try-before-you-buy, while vendors are investing less in brand awareness. 🤔 So, how do buyers know your product can deliver for their specific needs? By reading through real, trustworthy reviews from your users. Marvin Malinao is one of millions of buyers who uses TrustRadius to do just that. 🎉 Claim your 🤳 profile today so buyers can read through your reviews and understand its capabilities in the real world: https://bit.ly/3XPKevE #Reviews #UseCases #UserReviews #YearOfTheBrandCrisis

🌚 Reviews After Dark is the most fun you'll have learning about the importance of good reviews (and what "good" even means). In this episode, two of our own looked at reviews of Zoom, and let us all in on some mind-blowing stats for the UCaaS platform. 👏 With 814 published reviews in 365 days, watch the full session to see some of the reviews that didn't make the cut... even better if you play 🤭 "try not to laugh" while listening to Angel Carvalho and Sam Vargas go through them: https://bit.ly/3TqHulO #Reviews #CustomerVoice #ReviewsAfterDark #UCaaS #TryNotToLaugh

🌟 Three cheers! 🌟 We are thrilled to welcome back Allison Breeding, a 👏 seasoned leader in account-based marketing and demand generation, to the TrustRadius Executive Customer Advisory Board. 🤩 With over 20 years of experience at top organizations, Allison has a remarkable track record in partner marketing and sales development. As CMO at Apptio, an IBM Company, Allison 🤝 helps organizations make smart decisions as they analyze, plan, optimize, control, and collaborate about the investments that will transform the IT operating model. Welcome back, Allison! We’re excited to see the expertise and innovative strategies you’ll bring to our board and community. 🚀 Meet our CAB: https://bit.ly/3Z0F7df #Leadership #Marketing #DemandGeneration #TrustRadius

📂 Customer Spotlight ↳ 📂 HR Management ↳ 📂 Customer Spotlight We’re shining the #CustomerSpotlight on Paylocity this month! 👏 Paylocity’s Sr. Manager, Marketing, Customer Advocacy, Matt Doyle, wanted to elevate their 📣 brand messaging by leveraging the voice of their customers. That meant getting more customers on the record—something he had a strategy for at the annual SHRM HR event. The results: 🔥 134 written and video reviews 🔥 8.1 trScore (improved from 7.8) 🔥 Exceeded event review gen goal of 40 by 235%! (And in case you didn’t know, Paylocity is also a 🤩 2024 TrustRadius award winner for Most Loved, Top Rated, and Tech Cares!) 👀 Read their story: https://bit.ly/3MQq8Lt #HRManagement #Reviews #MostLoved #TopRated #TechCares #BrandMessaging #CustomerVoice

B2B marketing doesn't have to complex and 💸 spendy... it can be fun, low-cost, and still engaging. Take it from our own Sr. Integrated Marketing Manager, Kristi Gamboni, who chats about ✨ the importance of thought leadership and collaborations ✨ with Jonathan Gandolf on The Juice's Content Cocktail Hour ⤵

🚀 Big announcement! We’re 🤗 delighted to welcome back Kathie Johnson, CMO at Sitecore, to the TrustRadius Executive Customer Advisory Board. With over 20 years of experience, 🎉 Kathie has a proven track record of growing brands and driving revenue through strategic marketing and transformation. Her deep expertise spans everything from product marketing and branding to digital and customer marketing, making her an exceptional addition to our board. 👏 Kathie’s ability to develop and lead high-performing teams while delivering measurable marketing ROI is truly inspiring. Welcome back, Kathie! We appreciate your perspective and leadership. 🌟 #Leadership #Marketing #Sales #TrustRadius

The 2024 GTM Awards are around the corner, and we’re so excited to recognize and celebrate this year’s 👏 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐂𝐌𝐎 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 𝐅𝐢𝐧𝐚𝐥𝐢𝐬𝐭𝐬 with Pavilion! This honor goes to startup CMOs who have achieved remarkable results in building brand awareness, acquiring customers, and driving marketing success despite resource constraints. Here is a big 🥳 congratulations to: 💫 Canberk Beker, Head of Insights, HockeyStack 💫 Jenn Deering Davis, CMO, Gradient Works 💫 Colby Proffitt, VP of Marketing, Shift5 💫 Anthony Ricco, CMO, Corellium Our hats off to the leaders redefining what’s possible in the B2B world! ✨ #CMO #StartupSuccess #MarketingExcellence #GTMAwards

📣 The deadline for our Buyer’s Choice Awards is NEXT WEEK! 📣 Are you set up to win the one 🏆 badge that rules them all? This single Buyer’s Choice Awards badge serves as a powerful testament to excellence and 😍 user satisfaction, making it easier for buyers to see which tech solutions truly excel. It’s a great opportunity to 🌟 highlight your achievements and stand out in the tech industry. But, this badge doesn’t just fall into your lap—and it’s not pay-to-play. 💯 The voice of your customers and their sentiment will be the deciding factors. In order to qualify, you’ll need: 🔹 At least 10 reviews generated between 1/1/24-9/26/24 🔹 75% of your reviewers to select you for best capabilities, best value for price, AND best customer relationship Learn more about the awards and get review generation tips: https://bit.ly/3ZauRPt #TechExcellence #TechRecognition #BuyersChoice #B2Bmarketing