Trust Science’s Post

Focusing on CAC as a metric is a quick way to lose money. Why? It's messy. Because it looks at both: A) The cost of acquiring new customers. B) The cost of retaining existing customers. The answer... Take a closer look at NCAC (new customer acquisition cost) & NC-ROAS (new customer return on ad spend). That way, you can build a much clearer picture of how much you should be spending on new customer acquisition & why those KPI’s need to be set differently. Which BTW... Is probably a lot more than you are right now.

Investing in relationships with existing customers is as important as attracting new ones. That’s why understanding the total monetary value someone creates over the course of their relationship with your business is so vital. Learn how Mastercard can help you grow your customer lifetime value in our latest edition of The Update: https://mstr.cd/3V7fEeF

Is it possible to have an "advanced" mailing strategy? Absolutely! Here's how: Imagine a local bank that leaves out flyers and brochures in their lobby, versus a local bank that integrates direct mail, takes a multi-channel online approach, and harnesses customer data to personalize messages. The local bank that embraces a dynamic strategy in their print, mail, and customer communication is probably going to see the higher return! Leveraging an advanced mailing strategy can help your message go far and wide, and make sure you stay in front of your customers. For more ideas on advanced mailing strategies, check out our article on, "The Art of Engagement" here ⤵️ https://hubs.la/Q02vLjrZ0

When factoring what you can pay for the cost of acquisition… Always consider your customer referral rate. The more you can get one customer to lead to multiple… The more you can pay to land that first customer. We can help you do this math at VitalStorm.

✨ CRF Webinar: Customer Acquisition Process – Steps & Best Practices for Implementing a Digital Credit Application on Tuesday, May 7, at 12:00 pm EST. ✨ This session will help you put together a value proposition statement for Senior Management and the Sales team. 📝 Register today with coupon code: ABCEDU https://lnkd.in/eacmAG4u  #crf #webinar #abcamega #creditresearchfoundation #freewebinar

Client churn can erase all your company's new revenue wins. Here's how data can help you be more proactive about client churn. ____ Integrate.io

Learn how our internal Customer Success team developed a win/loss analysis that delivers crucial insights into buyer needs and expectations. Explore our process, sample questions, and dashboard in this detailed Gartner case study. If you're a Gartner client, get your copy here 👉🏽 https://lnkd.in/gCw-rXbB (SUB required)

Customer Lifetime Value (CLV) represents the total value a customer brings to your business throughout their entire relationship with you. This metric quantifies the long-term value of acquiring and retaining customers. Understanding CLV is crucial for making strategic decisions that can significantly enhance your business’s profitability. Discover 6 Steps to Maximize Customer Lifetime Value!

Learn how our internal Customer Success team developed a win/loss analysis that delivers crucial insights into buyer needs and expectations. Explore our process, sample questions, and dashboard in this detailed Gartner case study. If you're a Gartner client, get your copy here 👉🏽 https://lnkd.in/gWBE5Ryx (SUB required)

Learn how our internal Customer Success team developed a win/loss analysis that delivers crucial insights into buyer needs and expectations. Explore our process, sample questions, and dashboard in this detailed Gartner case study. If you're a Gartner client, get your copy here 👉🏽 https://lnkd.in/epkrcygZ (SUB required)