Organising a bookshop event can be one of the most rewarding experiences for an author. It’s a unique opportunity to connect with readers, build relationships with booksellers, boost book sales, and expand your fanbase. 😍 But success comes down to careful planning and execution. These events are invaluable in an author’s promotional toolkit — but only if you plan them right! In our latest blog article, Chloe May, our Operations Director, shares her expert insights on what makes a bookshop event truly successful. Drawing from the experience of all our authors who have organised their own bookshop events, Chloe offers a step-by-step guide to help authors make the most of these opportunities. Here’s what she covers: ✅ How to effectively plan an event well in advance ✅ Essential tasks authors must complete ahead of time ✅ How to manage the event like a pro on the day ✅ Post-event actions that can maximize your impact Whether you’re launching your debut novel, celebrating a new release, or looking to strengthen your connection with readers, this guide is packed with practical tips you can use right away. Don’t let your next bookshop event be just another signing. Make it an unforgettable experience for both you and your audience! 📖 Read the full article here: https://lnkd.in/gpWzAGvQ #Authors #BookMarketing #WritingCommunity #EventPlanning #BookPromotion #BookPromo #AuthorCommunity #AuthorLife #SelfPublishing #BookPublishing #Publishing
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Getting ready to launch your book? Huge congrats! All your hard work deserves to be celebrated, and there’s no better way than throwing an epic book launch event. Here are seven reasons why a launch event is a must: **1. Boost Visibility** A launch event puts your book in the spotlight! It creates buzz and excitement before it even hits the shelves, getting people talking and sharing. **2. Connect with Readers** There’s nothing like face-to-face engagement! A launch event gives you the chance to share behind-the-scenes stories, answer burning questions, and make personal connections with your audience. **3. Network with Industry Pros** Collaborating with other authors or publishers at your event? Yes, please! This opens doors to future partnerships and expands your professional network. **4. Build Long-Lasting Reader Connections** Not everyone at your event will have read your work yet—but they will! This is your chance to win over new fans and turn them into lifelong readers. **5. Free Promotion** Photos, videos, and social posts from your event will spread the word far and wide. Plus, media coverage could give your book a big boost! **6. Spark Excitement** A live event builds energy around your book, giving readers a memorable experience and maybe even a signed copy! **7. Create Lasting Memories** Your book launch is a milestone! Capture those moments with photos and videos that you’ll cherish forever. #BookLaunch #AuthorLife #WritingJourney #BookMarketing #PublishedAuthor #CelebrateYourSuccess #BookEvent #BookBuzz #Networking #BookPromotion #AuthorMilestones
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If you have a new book launch planned for this year, now is the time to start putting your messaging and strategy into place for how you will: - promote to new readers - convey your compelling narrative of why readers should care about your book - Market your book on the right platforms both online and offline to reach those readers who will buy - secure your fan base of dedicated readers who will champion your book to others (sometimes known as your Street Team) - make sales - become known within your genre and marketplace Not sure where to begin on all of these elements? Would you like some support and a kickstart from an industry PR, Publicity & Brand pro As well as the safe environment for asking all of your “dumbest” questions with like minded authors who are in the same place as you? Now is your time to join me for the next cohort of Build Your Author Brand 6 week online live course. Link is in comments for all details. Feel free to DM with any questions you have about whether this is the right thing for you to get on board with now. #authorsoflinkedin #bookstrategy #authorbrand 📖📚📙📒
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Publishing a book is one of the most powerful ways to grow your brand, establish authority, and connect with your audience. The holiday season is the perfect time to do it, but time is running out! This is your last chance to publish a book before the year ends and leverage it for holiday promotions, gift-giving, and year-end sales. Don’t miss this opportunity to make a lasting impact—your book could be the key to unlocking new business growth! Start your publishing journey with us today and make your mark this holiday season! #HolidayMarketing #BusinessGrowth #PublishABook #bookpublishing #AuthorSuccess #seasons #authortip #holidayseason #authortips
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Publishing a book is one of the most powerful ways to grow your brand, establish authority, and connect with your audience. The holiday season is the perfect time to do it, but time is running out! This is your last chance to publish a book before the year ends and leverage it for holiday promotions, gift-giving, and year-end sales. Don’t miss this opportunity to make a lasting impact—your book could be the key to unlocking new business growth! Start your publishing journey with us today and make your mark this holiday season! #HolidayMarketing #BusinessGrowth #PublishABook #bookpublishing #AuthorSuccess #seasons #authortip #holidayseason #authortips
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Did you get the events newsletter this week? If not, be sure to sign up at GetBookHelp.com so you'll get it this month! If you know of a conference, class, book launch, or other bookish event we should include on the calendar, DM a link to the page and we might include it! | #Publishing
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#WinningWednesday Building My Brand After Publishing My First Book 📚 When I published my very first book, I thought that was the big milestone. But what I quickly realized was that publishing was just the beginning of the journey. From that moment on, I shifted my focus to building my platform, my brand, and my business. I knew that to truly make an impact, I had to keep showing up, sharing my story, and expanding my reach. Here’s what I did: 1. I used my book as the foundation to build credibility, allowing it to open doors for speaking engagements, collaborations, and new opportunities. 2. I got intentional about growing my visibility—building my email list, increasing my social media presence, and showing up on platforms where my audience was. 3. I diversified my offerings by launching programs and collaborations that aligned with my mission, making my business more than just one book. 4. I focused on impact over perfection—sharing my journey authentically, so my audience knew they could trust me and relate to my experiences. Remember, your book is not the end—it’s just the beginning. The real win is in building something sustainable, meaningful, and impactful that aligns with who you are and where you desire to go. 🙌 What’s your next move after publishing? Let’s talk about it below!👇 #booksandbusiness #writeandbuild #bookcollaboration #publishedauthor #progressoverperfection #impactoverperfection #pentoprofit
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Donna Cravotta has created an event: After the Book Launch Round Table: Revitalize Your Book and Put It to Work for YOU It's part round table and part master class. I'll host a small group of up to 20 nonfiction authors who have published books within the past 3 years. First, we'll chat about where they are and their challenges with spreading the word on their book. Then we'll move into the master class portion, and I'll share strategies to dust off your book and put it to work, including: • How to maintain momentum after the book launch • Transforming your book into speaking gigs & opportunities • Creating a sustainable marketing plan • Generate ongoing reviews • And more… https://lnkd.in/ehryQYUg
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How do you successfully navigate the traditional publishing process and market your books effectively? Jennifer Wilkov, a multi #1 international bestselling author and “Literary Agent Matchmaker”, shares invaluable insights into navigating the book marketing landscape and achieving impactful results. From understanding the author's pivotal role in book promotion to tapping into diverse promotional opportunities, Jennifer shares the art of transforming your book marketing efforts into practical steps. Learn about the current trends, the significance of networking, and effective marketing strategies honed from her extensive experience. Key Takeaways: 1️⃣ Author's Role in Promotion: Understand why authors need to champion their marketing efforts and actively promote their work, taking ownership as the captains of their projects. 2️⃣ Importance of Networking: Discover the power of networking in meeting literary agents and publishers, emphasizing the importance of live pitching at conferences and events. 3️⃣ Book Proposal Essentials: Learn the critical components of a strong book proposal for nonfiction works, including marketing strategies and competitive title analysis. 4️⃣ Misconceptions in Traditional Publishing: Debunk the myth that traditional publishers handle all marketing and grasp the shifted landscape where authors play a critical role. 5️⃣ Planning for Bestseller Status: Understand the strategic planning needed to achieve New York Times bestseller status, including assembling a dedicated team and early marketing preparation. Tune in to unlock the secrets of successful book marketing and propel your book to new levels of recognition and sales. The link to listen is in the comments. #BookMarketingMentors #BookMarketing #PodcastGuest #AuthorLife
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Unlocking Speaking Success: Transform Your Book into Income Turning your book into a true asset doesn’t stop with the final page! 📖 For many authors, the journey really begins when the book is in hand, and it’s all about getting it out there. Imagine taking your message across 50 cities, making appearances on jumbo screens in places like New York, and even having it cataloged in the Library of Congress! 🌎📚 Every connection, every conversation holds potential for impact and growth. In our experience, authors like JR have seen how a book can turn brief encounters into meaningful discussions. Handing out hundreds of books at events has transformed his connections, bringing new opportunities for conversations and conversion. Ready to make your book work for you? Connect with us to discover how to amplify your reach! #AuthorJourney #BookMarketing #AmplifyYourMessage
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Let’s be real—self-promotion feels weird for most authors. But it’s a necessary step if you want your book to succeed. That fear you’re feeling? Totally normal, but it’s also totally holding you back. 😬 In this new Manuscript Academy episode, I talked with hosts editor + author Julie True Kingsley and literary Jessica Sinsheimer about how to shift from feeling uncertain to owning your worth and promoting your book like a pro. You'll learn how to: ✨ Handle self-doubt like a boss ✨ Audit your brand so you know where you stand ✨ Use comparable books (comps) to nail your book’s positioning ✨ Plan and execute book events that actually make a difference Your book is worth it. YOU are worth it. 💪 Ready to step into that confidence? Listen now >>> https://lnkd.in/eeb5uYEE
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Writer and content editor | Financial planning tech
3wEarlier this year, I was fortunate enough to become a Book Guild [Troubador] author. I organised a launch event at a bookshop local to me. It was daunting... and wonderful. People loved it. They had a great time. We sold lots of books [my book briefly sat at no.3 in the shop's overall charts off the back of the evening]. It was amazing. A night to truly always look back on and think, 'I did that' 👍