Troubador Publishing’s Post

Organising a bookshop event can be one of the most rewarding experiences for an author. It’s a unique opportunity to connect with readers, build relationships with booksellers, boost book sales, and expand your fanbase. 😍 But success comes down to careful planning and execution. These events are invaluable in an author’s promotional toolkit — but only if you plan them right! In our latest blog article, Chloe May, our Operations Director, shares her expert insights on what makes a bookshop event truly successful. Drawing from the experience of all our authors who have organised their own bookshop events, Chloe offers a step-by-step guide to help authors make the most of these opportunities. Here’s what she covers: ✅ How to effectively plan an event well in advance ✅ Essential tasks authors must complete ahead of time ✅ How to manage the event like a pro on the day ✅ Post-event actions that can maximize your impact Whether you’re launching your debut novel, celebrating a new release, or looking to strengthen your connection with readers, this guide is packed with practical tips you can use right away. Don’t let your next bookshop event be just another signing. Make it an unforgettable experience for both you and your audience! 📖 Read the full article here: https://lnkd.in/gpWzAGvQ #Authors #BookMarketing #WritingCommunity #EventPlanning #BookPromotion #BookPromo #AuthorCommunity #AuthorLife #SelfPublishing #BookPublishing #Publishing

Glenn Bryant

Writer and content editor | Financial planning tech

3w

Earlier this year, I was fortunate enough to become a Book Guild [Troubador] author. I organised a launch event at a bookshop local to me. It was daunting... and wonderful. People loved it. They had a great time. We sold lots of books [my book briefly sat at no.3 in the shop's overall charts off the back of the evening]. It was amazing. A night to truly always look back on and think, 'I did that' 👍

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