TRO - Music, Sound and Voice for Brands’ Post

Introducing chlorophyll’s Sonic Ideantity™ As we celebrated our 25th anniversary, we thought it was the perfect time to gift ourselves something special—a sonic ideantity™️! Having crafted sonic identities for several brands over the past decade, it was a moment of pride to create one for our own. In this video, chlorophyllite Khushboo Bhavsar performs to the rhythm of our newly minted sonic ideantity™️, a graceful reflection of who we are. At chlorophyll, we’ve spent the last ten years merging science with the art of sonic branding. Our process starts with in-depth research to define the Brand Core, ensuring the sonic identity aligns seamlessly with the brand’s essence and its archetype. This audio expression enhances memorability and brand recall, making it a powerful tool for lasting impact. Check out some of the brands we've made lasting sonic ideantity™ assets for: https://lnkd.in/g9a6dZGT Does your brand have an ownable sonic expression?

A couple of years ago, my colleague Mariusz Ruciński devised a clever brand name and language for a small car repair service. This was an atypical move for a business in an industry crowded with generic names like “Carmax,” “Best Drive,” or “XXX Auto Service.” The name “wRRSZTAT,” with its communication starting with “wR… wRR…,” clearly mimics the onomatopoeia of an engine sound. This unique approach is consistently used across all brand communication pieces, such as “PRACA wRE” or “KOŁA wRUCH.” This example clearly shows how a unique idea and brand language can elevate an entire brand. Yesterday, this project was recognised with a distinction at the “Śląska Rzecz” awards. The jury described the entire project as “witty, clever, light, and proper in form.” Would the project have been awarded if it had retained the original name “F.H.U. Mutryn”? Consider what your brand communicates and how. This is the initial phase in creating an identity or rebranding.

New brand identity for trivago, interesting to see their tone of voice is: "Assured & Upbeat, Unfussy & Uncomplicated, Witty & Relatable". Do you think the identity hits its mark (from a tone of voice perspective)? Has the logo evolved in a good way?

In our audio-driven world, sonic branding is key. When crafted well, a sonic identity can forge a deep emotional connection between brand and consumer. As Kantar's Martin Ljungdahl says, “we relate to a brand through emotions,” and a sonic logo that summons a positive emotion is more likely to be remembered and purchased. See how iconic audio logos like that of Netflix and Law & Order came to be: https://lnkd.in/eFh7m7YQ

i'm including this clip from the movie "cool runnings" in The MisFits branding workshop today. 99.99% of yall are trying too hard to be "the swiss" of your industry, when that spot is clearly already taken. then you sit around wondering why you spend all your time competing, instead of creating net new value. stop trying to pretend to be something you're not. you can be original and embrace what makes you "different." it just requires creative bravery. can you imagine drinking an ice-cold red stripe in the swiss alps? hell no, you drink it at the beach in jamaica! when you know your category, i.e. jamaican beer, then, and only then, you can start cooking on the visual brand identity. watch the clip below, it's a masterclass on why competition is for suckas.

We Are Our Brands and Branding in Safety BY DR ROB LONG  How we want to be known by the semiotics we present, the metaphors we use and the discourse we maintain, is our projected identity. This identity is not objective or neutral but rather interpreted. Sometimes, the by-products of a brand or a discourse takes on a life of its own which cannot be seen at the beginning. This is why we see so many fads and cons (https://lnkd.in/gzUPR7jv) in safety.

New brand identity project is on the way!

Discovering new ways to publish. Read my latest publication on Issuu: Stars Hollow Branding Identity Guidelines (Student work - Fictional location branding)

Are you ready to become the next iconic brand? Follow these essential steps: - Align your business values with your visual presence. - Invest in a professional design that speaks to your audience. - Craft a well-thought-out mission statement. - Maintain a consistent tone of voice across all channels. - Measure and analyze for continuous improvement. By nurturing these key elements, you lay the foundation for a memorable brand that resonates with your audience and stands the test of time. Join the ranks of greatness today and transform your brand from ordinary to extraordinary!

Branding agencies? I know a few, but this one is on my doorstep and I can 100% say that March is oen of the nicest, smartest, brandiest agencies out there. Check them out. #branding #design #marketing #UXdesign