Trivium Group’s Post

Good campaign performance and management on Amazon… Comes down to good campaign structure. Single keyword campaigns are an easy and effective way to focus and drive impression share for your best performing keywords and product targets. They are one of the best strategies you can employ if you are striving to rank organically. One ad group, one target gives you more control Essentially, you can apply campaign settings at the keyword level For example – placement bid modifiers, in single keyword campaigns, will operate at the keyword level. Position your keywords where they convert best With single keyword campaigns:  ⇒ Greater control over keywords ⇒ Accurate tracking and faster results ⇒ Better data analysis and optimization ⇒ Improved performance monitoring From what I’ve seen, in campaigns with too many keywords Amazon’s algorithm will distribute budget to only the best converting keywords Leaving some keywords “dead in the water” At the most, limit to 5 keywords per campaign If you have campaigns with more than 5 keywords or even mixed match types… Sort your keywords by sales Identify those that aren’t working Pause them and test them in new campaigns #amazondsp #amazonadvertising #amazonppc #marketingstrategy

Neil España

--Neil de Jesús España obredor

3mo

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