Trivium Group’s Post

Amazon is a full funnel. Treat it as such. The funnel consists of: 1. Impressions 2. Clicks 3. Conversions Each part requires constant attention and optimization. Neglect one, and the entire funnel suffers. Impressions: Your products need to be seen. This means improving your ads and organic rank for visibility. Identifying which keywords to rank better on and taking action. Click-through rate: Once seen, your listings need to entice clicks. This is where your main image, price point, and review ratings come into play. A poor CTR wastes impressions and hurts your organic ranking. Conversions: The final step. Your product detail page must convert browsers into buyers. This involves compelling copy, additional images, A+ content, and competitive pricing. Reviews are a big one here too. Remember: A chain is only as strong as its weakest link. The same applies to your Amazon funnel. Identify weak points.  Address them systematically. And watch your performance improve across the board. Ignoring the full funnel approach on Amazon is leaving money on the table. Start viewing your presence holistically.

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Ahmad Yasin

Attended University of the Punjab

2mo

You also mentioned the funnel names . 1: Upper funnel ( Impressions ) 2: Middle funnel ( CTR ) 3: Lower funnel ( Conversion rate )

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