Tristan Ramirez’s Post

It's that time of year when you start to hear more complaints about Meta not working. Comments like "They must have made an algo change." and "The platform is broken." And it certainly seems like there may be a bit of truth to it. I've been seeing comments on X this week from experienced media buyers like "In the last 60 minutes I have been logged out of Ads Manager > 30 times". I believe there is a problem here, but it is much more nuanced, and it is not exclusive to Meta (I generally believe Meta is the best place to invest). Your ads are 'not working' because your February seasonality is so soft that Meta has no conversions to claim credit for. This is why running regular incrementality studies is critical -- to parse out what paid is delivering versus what is actually organic growth in your business. And this is especially important in the good times. At any point, you should be able to untangle the natural growth in your business driven by word-of-mouth, PR, new product/market launches, etc from the growth that is truly driven by ad spend. We believe that the next generation of leading brands will need to better understand the causal relationship between the investments they make and their impact on the business. Yet, marketing data is messy and often incompatible with the econometric models that enable higher quality decision making. This is exactly why we built Haus.

While most agencies are having to explain their lack of performance in Q1 due to "Meta issues", we have been scaling more spend with higher ROAS for the majority of our clients. You may be hearing "We are seeing a lack of performance across the board" or "You're too dependent on Meta" but the fact of the matter is: Meta is working. You just need the right formula. Unfortunately for larger agencies, the formula is constantly changing, and adjusting SOP at a big shop is hard. Think: the big boat vs. little boat comparison. For us, we can test new strategies and implement incredibly quickly because of the process we have built and the small team managing accounts. In fact, the two red accounts you see below aren't accounts we actively manage... One is managed by a large agency and the other ran out of inventory because of Q4 performance :)

Only put off until tomorrow what you are willing to die having left undone Meta Platforms Inc. (META), the undisputed leader of the global social media space, has recently reported strong third-quarter 2024 earnings results, sending its stock price soaring by 58.5% year to date. The company's success can be attributed to its extensive focus on generative artificial intelligence (AI), which has propelled its growth and profitability. With its strong earnings and positive guidance, Meta Platforms presents a compelling investment opportunity for individuals looking to grow their Health Savings Account (HSA). By investing in META, investors can benefit from the company's dominant position in the social media industry and its strategic emphasis on AI advancements. As an Investment Advisor, I encourage you to take action and consider adding Meta Platforms to your investment portfolio. Don't let the Fear of Missing Out (FOMO) hold you back from capitalizing on this potentially lucrative opportunity. Investing in META could not only contribute to the growth of your HSA but also align your investments with the future of technology and social media. Take charge of your financial health and seize this opportunity to invest in a company that is shaping the digital landscape. #hsa #investing #healthcare #health #family #wellness 💪💰💼📈👨👩👧👦

If Meta serves as your primary marketing channel, yesterday was a wake up call. Putting all your eggs in one basket puts your brand at risk. What happens when that channel experiences an outage? Or if the algorithm changes? Or it becomes a lot more competitive? Or consumers leave that channel and go to a new one that doesn't perform as well for you? It’s not about ditching Meta. We all know that we need to spend the budget where it performs best. And Meta is a 300lb gorilla in the digital marketing ecosystem. But it is about figuring out how to make other channels work harder for you. So you can build a healthy marketing mix that reaches your audience wherever they are. So when outages like yesterday's happen, you're not 💩 out of luck.

If you’re not seeing good results from advertising on Meta, it’s worth stopping and reading this post. The honest reality is: Meta is booming. And I’m not just talking about the data that we see from clients (although it’s highly convincing). Meta stock is breaking records. The business is delivering for advertisers at a scale we’ve never seen before. If you’re not seeing the performance you expect, it’s likely that something’s gone wrong with your strategy/media plan/creative. Nest clients have been making the most of this Meta wave for the last year or so. It’s not too late to join them.

Meta Platforms Inc. has reported impressive Q2 2024 earnings, demonstrating that its significant AI investments are paying off, particularly in its core digital advertising business. The company delivered earnings per share (EPS) of $5.16, exceeding expectations of $4.73, and generated revenue of $39.07 billion, marking a robust 22% year-over-year increase. Key advertising metrics further underscore the success of Meta's AI strategies, with a 10% year-over-year increase in average ad price and a 10% rise in ad impressions. Looking ahead, Meta expects Q3 revenue to range from $38.5 billion to $41 billion, indicating sustained growth momentum. The company's substantial allocations toward artificial intelligence have markedly enhanced its advertising capabilities, enabling more precise targeting through highly personalized advertisements. Furthermore, the introduction of innovative generative AI tools has diversified creative options for advertisers while streamlining processes to save time and resources. This strategic emphasis on AI not only boosts user engagement but also maximizes ad exposure across its platforms. Meta is continuing to invest heavily in AI and infrastructure, with a planned expenditure of $37-40 billion in 2024. The company has successfully maintained its profit margins and bottom line despite these considerable investments, showcasing the effectiveness of its strategic vision and the discipline of its management team. Meta's Q2 earnings report highlights the positive impact of its extensive AI investments. By leveraging AI to bolster its core advertising business, Meta has effectively addressed investor concerns about potential over-investment. Currently, it appears that Meta is leading in the early rounds of the AI battle for supremacy, but regulatory and technological risks remain. #meta #aiinvestments #digitaladvertising #earnings #wallstreet #stockmarket #artificialintelligence #socialmediaadvertising #facebook #instagram #aiforbusiness #innovation #growthstrategy #notfinancialadvice

This isn't the most popular opinion in DTC, but I'll say it anyway: ➝ Meta doesn't care about focus groups ➝ Meta doesn't care about your CMO/CEO's opinion ➝ Meta doesn't care about some ad manager's opinion Meta simply cares if your creative will perform based on its algorithm. Not in isolation. Not in a popularity contest. Not in a vote in a creative control room. You should care most about how your ad performs relative to everything else, nothing less. Creatives sitting in a library not being distributed is a waste of time and budget — run everything against real competition (your current creative + the market) and see what performs. If you're not doing this, you'll be shocked.

There's a big divide in Meta performance right now. I've got a reasonably good view of the world - I run a ecom marketing agency, we have 35 clients, we're running lots of money on Meta. I also speak to lots of advertisers every week that aren’t our clients. You have one group of advertisers who are really capitalising and really investing in the current opportunity - you can see that in Meta’s revenue growth in their share price announcement last week. Then you have another group of advertisers which are really struggling to get performance, struggling to get scale. The reason for this is it has massively changed over the past few years. What works today is very different what works four years ago. If you think about the last few years we've had iOS 14, the rise of algorithmic advertising, rise of the importance of creative, cookie deprecation... Everything has changed and the methodology for making Meta ads work has also changed. So, if you haven't cracked the new methodology of getting Meta to work, this is a massive strategic opportunity for you in 2024. #paidsocial #metaads #ecommercemarketing

Is Meta reshaping its fate? Meta shares surged 20% as it announced Q4 results. Mark Zuckerberg called 2023- the ‘Year of Efficiency’ And Boom closed the year with a revenue jump of 25% in Q4 compared to Q3. $40.1B- This is how much Meta made in Q4 of last year. Meta Ad revenue in Q4 stands at $38.7B Net income more than tripled to $14B. What’s the story here? Why such a rebound? Simply put it is because of Meta’s cost-cutting measure. Meta has fired 20,000 employees last year. The second reason is because of growth recorded in ad revenue and Finally, all the efforts Meta has been putting behind building its own AI systems. To give you more insights: The online ad market is continuing to rebound after Covid. Google too reported a rise of 11% to $64B in ad revenue in Q4. Reels in particular are shared 3.5B times a day Threads stand at 130M active users a day. Higher than ever. The launch of Ray-ban smart glasses, shipping of Quest 3 and world-class AI systems that will be the base for many Meta products in the future has added to Meta's success this quarter. Mark Zuckerberg also said people will need a new category of computing device that will enable them to use Meta’s AI systems. People will not have to take out their phones and tap on screens in the future. From ads perspective: Meta is focussed on 4 pillars (take note if your business runs meta ads) - Use of AI- Meta will introduce Advantage+ campaign types for more objectives - On the creative side, Meta will use Image expansion, text variations and background generation more often - Focus on engaging, on-platform ad experiences: Performance of Click to message ads likely to improve as more automated campaigns take over - Meta will provide its own AI conversational bot to businesses on WhatsApp and messenger

Still don't think Meta Ads are a good channel for Biz Growth? We'll your competition (and the Stock Market) say otherwise! Meta CRUSHED their Q2 Earnings 📈 Revenue up 22% 📈 Net Income up 73% Now you could say that those numbers are due to Advertisers still investing in the channel and not seeing returns - But the real kicker on why my team and I are still bullish on Meta: 🤯 Daily Active Users is up 7% Year over Year with 3.27B Remember, in Marketing - chasing Shiny Objects is a distraction! By no means am I discouraging channel diversification, but don't forget the largest player with the most data and the most dynamic ability to target across a Family of Apps/Services... remains Meta #FacebookAds #MetaAds #PaidMedia