Tristan Waldvogel’s Post

🎙️ Finding the right spokesperson at short notice is a challenge many brands face, often hindering their ability to respond swiftly to media enquiries and secure key coverage. Our blog explores how partnering with the right PR agency can be a game-changer, ensuring your brand always has access to knowledgeable and articulate spokespersons aligned with your messaging goals. Stay ahead in the media landscape by ensuring your brand remains responsive and competitive. Read more about strategic solutions to spokesperson challenges on our blog: 🔗 https://lnkd.in/e-7DcerV #PRStrategy #MediaRelations #BrandVisibility

My 5 biggest struggles as a new PR agency owner were: 1. Meeting tight media deadlines 2. Extending media coverage for clients 3. Overcoming clients' fear of public speaking 4. Convincing clients to guard their online reputation 5. Getting earned media coverage for lesser-known clients If you have the same struggles, try this: 1. Explain to clients that when media opportunities arise, they need to respond immediately to meet reporters' deadlines. Their PR team isn't badgering them, but trying to seize great opportunities. 2. Don't treat media coverage as one-and-done. Develop a social media campaign to highlight different angles of the story, tag the journalist and outlet, and keep the conversation going for weeks. 3. Focus on authenticity to help clients overcome fear of public speaking. Encourage them to speak from genuine passion and knowledge. Also build practical skills like body language and managing nerves. 4. Advise clients that their online reputation is their most valuable asset in today's digital age. Invest in proactively monitoring and managing it before a crisis happens. 5. Starting my firm with tiny clients taught me that for lesser-known brands, secure consistent coverage that showcases their unique expertise and gradually builds credibility to level the playing field against bigger competitors. It works! What other PR struggles are you facing? I'm happy to provide more specific advice from my 35+ years of PR experience! #PublicRelations #PRAgency #StrategicCommunications #CrisisCommunications #MediaRelations #SocialMediaManagement #DigitalMarketing #SEOMarketing #BrandStrategy #ReputationManagement

The world of media relations is complex. Here we delve into how it fits into a brand's communications strategy and why engagement isn't always the key metric. Points covered include: ➡️Always being laser-focused on your core audience ➡️The media advisory vs. press release debate ➡️Tackling complex ideas for consumer publications Click below to read more ⬇️: https://lnkd.in/eEavKdd3 #mediarelations #PR #B2B

My 5 biggest struggles as a new PR agency owner were: 1. Meeting tight media deadlines 2. Extending media coverage for clients 3. Overcoming clients' fear of public speaking 4. Convincing clients to guard their online reputation 5. Getting earned media coverage for lesser-known clients If you have the same struggles, try this: 1. Explain to clients that when media opportunities arise, they need to respond immediately to meet reporters' deadlines. Their PR team isn't badgering them, but trying to seize great opportunities. 2. Don't treat media coverage as one-and-done. Develop a social media campaign to highlight different angles of the story, tag the journalist and outlet, and keep the conversation going for weeks. 3. Focus on authenticity to help clients overcome fear of public speaking. Encourage them to speak from genuine passion and knowledge. Also build practical skills like body language and managing nerves. 4. Advise clients that their online reputation is their most valuable asset in today's digital age. Invest in proactively monitoring and managing it before a crisis happens. 5. Starting my firm with tiny clients taught me that for lesser-known brands, secure consistent coverage that showcases their unique expertise and gradually builds credibility to level the playing field against bigger competitors. It works! What other PR struggles are you facing? I'm happy to provide more specific advice from my 35+ years of PR experience! #PublicRelations #PRAgency #StrategicCommunications #CrisisCommunications #MediaRelations #SocialMediaManagement #DigitalMarketing #SEOMarketing #BrandStrategy #ReputationManagement

Reflecting on a great two days at PRWeek UK PR360 on the sunny south coast. Fantastic to hear from so many leaders driving change across the industry. Several themes emerged across the sessions, and a few key takeaways are: 🧠 “Earnfluence” and “brandformance” were just a couple of portmanteaux bandied around to demonstrate how in-house comms teams are leading the way in marketing, and to quote one speaker “stealing budget from other teams”. By telling stories in a more compelling way, we can provide fuel across a wealth of other marketing functions ✨Shiny campaigns win awards, but it’s the drumbeat which makes the real difference. Building a profile is good for your business and good for corporate reputation. By establishing trust and a positive relationship with the media, journalists are likely to take a more nuanced stance when your business is faced with an issue 📢If you’re not part of the conversation, it doesn’t mean the conversation isn’t happening. Brands need to be bold and take a stand on issues. If you want to build a profile for your business, you have to have views 📰 The traditional media still hold significant power - and with this power comes responsibility, in the face of unprecedented misinformation and disinformation. As PRs we have a role to play in holding the media to account. If you don’t set the record straight on every factual inaccuracy, the incorrect narrative becomes the truth 📈We often hear awareness touted as the key measure of PR success, but time and again we heard from businesses where the main focus of PR was to drive brand goals, from moving the dial on reputation, to shifting perceptions and changing customer behaviour 🤖 AI isn’t coming for our jobs, but it is coming for the specific tasks it can do better than us. As humans, where we will always have value is around personal relationships, context, guardrails, and empathy #pr360 #prinsight #prconference #pragency

Baden Bower, the world's foremost emerging PR agency, achieved remarkable triple-digit sales growth this year through pioneering services promising clients publication by elite global media outlets like @Forbes, @BusinessInsider, @YahooFinance, @GQMagazine, and @VogueMagazine. While the $133 billion public relations market grows at a sluggish 6% annually, Baden Bower's sales skyrocketed by 700% as more personal brands and companies turn to their signature publicity model guaranteeing coveted placements. 'Our model is fast evolving and challenging the incumbents,' said agency CEO AJ Ignacio. 'We completely protect our discerning global clientele with ironclad refund policies that wholly back our careful publicity promises and verifiable publication guarantees.' The firm's precision solutions fuel transformations for businesses seeking to amplify authority, ensure credibility, catalyze influence, and massively surge revenue streams. Their consultative methodology artfully pitches journalists, leveraging exclusive media relationships to secure enviable coverage ultimately leading to invaluable third-party endorsements that drive conversions, foster trust, validate differentiation, and produce profound competitive advantages hurtling bottom-line revenues skyward. #PublicRelations #Publicity #Marketing #BrandAwareness #MediaRelations

Confession Time 😳 I own a bi-coastal PR agency with nearly 10 tenured communications and public relations experts at the helm and not a day goes by that I'm not STILL slinging pitches, even 15 years after cutting my teeth as an account coordinator 💁🏻♀️ Why? 🤔 Not because my team isn't insanely talented 💪-- because real talk, they are ACTUALLY the ones who make the magic happen behind the scenes. ✨ Not because I have nothing better to do -- LOL, if you're anything like me, your to-do list is like whack-a-mole, knock one thing off and 5 more things appear (can you relate?) 📋🙈 No, I do it because... a.) I believe as PR agency owners, we have an inherent responsibility to stay "in the work" – no matter how big & diversified we get 🌱 It's how we... 🌐 Keep a close pulse on the media landscape 📖✨ Sharpen our storytelling skills 👥💪 Lead & manage our teams 📈💡 Inform clients of what's really working (and what's not) b.) And candidly, I still love the thrill of the chase🏃🏽♀️ And if you know a publicist...you know a lot of us are built the same. We live for the "omg is this really happening?!" moments 🙀 when... 📺🎉 A national broadcast segment airs or... 🏆📬 The award you've been pining for years finally hits your inbox or... 📰🤝 The reporter finally accepts your pitch after countless hours of research and massaging messaging. 😌 It's a high. And one that doesn't get old. So while Facebook & IG are down for the day, I'll be over here still slinging pitches the good ol' fashion way. 💼✉️ What are you doing while the socials are down today? #MediaRelations #PublicRelations #PRAgency ---------------------------------------------------------------- 🙋🏻♀️Hi! I'm Britt - I turn national lifestyle and real estate brands into media magnets. ⌨️PM to chat all things PR! 

How to take your PR in-house... I’ve recently done two consultancy session with a social enterprise that has had lacklustre experiences with PR agencies. This enterprise decided to take things in-house with my help equipping them with a strategy for the years to come, highlighting key moments for them and crafting a more compelling story. Here's all the things we covered in two days... - What PR *actually* is - Understanding what makes the enterprise special and how to communicate it - Aligning comms objectives with business objectives - How to find the journalists aligned with their mission - How to build relationships with those journalists - A hands-on PR campaign - Effective storytelling - Newsjacking & what I created for them: - Cultural calendars 2024 & 2025 - Boilerplate examples - Press Release examples - Contact Database - Coverage Tracker - “influencer” outreach tracker - Example PR pitches - PR glossary Want to know more? Drop me a line! [email protected]

Global brands crave consistency, but a one-size-fits-all approach rarely works in PR. To truly engage with diverse audiences across different regions, it’s essential to tailor your strategy to local nuance and news cycles. Find out how we bring global strategies to life across local markets: https://lnkd.in/evsW5Hpy #PublicRelations #GlobalPR #Localise

Bulldog Reporter covers the latest from Issa PR – key lessons on the delicate art of balancing client expectations with the principles that underpin successful PR strategies, and business more generally. A client appointed Issa PR to build a PR campaign that would target and recruit High Net Worth Individuals. However, the campaign under-delivered due to complex processes and redesigns by the client which highlights a broader issue - the need for clients to trust their chosen PR professionals. "Effective communication strategies are crafted by experts who understand the nuances of consumer engagement, audience dynamics, and the ever-evolving media landscape". Issa PR is speaking up for the industry, powerful PR strategies and the trust that binds successful client-agency relationships. Unpaid for all of its efforts nor covered for activation expenses - the article also raises questions about ethical business practices. This case illustrates valuable insights for the entire PR industry. Has this happened to you? Bulldog Reporter is one of the leading communications magazines in the world with readership across the US and other territories globally. To read the full article, please visit the link below: https://lnkd.in/e8g9UYWS #BulldogReporter #PR #ethicalpractices #PRagency #clientexpectations #PRstrategy #communications #trust #luxury #business #HNWIs #IssaPR #IssaPRofficial