Tripp Boyle’s Post

Did you know ads running during #NFL games could drive upwards of 198% more engagement than primetime ads? Our client, EDO, Inc., was featured in ADWEEK for their in-depth analysis of ad effectiveness during the NFL season. As the season kicks off, explore key insights and strategies that marketers can leverage to maximize engagement and brand impact. Learn more: https://lnkd.in/e-yt76dy #Sports #EDO #Adweek #Advertising #AdEngagement

EXCLUSIVE | When the National Football League (NFL) has the Kansas City Chiefs, a multicultural fanbase, and stadiums full of Swifties on its team, it’s hard for the league or its advertisers to lose. Each year, television data and research firm EDO, Inc. takes a look at the prior NFL season and delves into the football stats advertisers love most: Site visits, web searches, and other data indicating ad effectiveness. In this year’s annual NFL TV Outcomes Report, it was discovered that the NFL produced roughly 36 times more ad engagement than the primetime broadcast and cable average. While there’s a lot for marketers to sift through in EDO’s NFL data, here are just a few highlights to consider going into the league’s upcoming season. https://adweek.it/3YJGZXC

I couldn't allow the week to end without commenting on the NFL deal to stream Christmas Day games on Netflix. Last year the NFL broadcast on Christmas Day for the first time (outside a Sunday) in a space traditionally held by the NBA. Needless to say its audience blew the NBA away, and being the NFL, it has now exploited rapidly a new revenue stream by carving out a Christmas Day package for Netflix. First of all this shows the power of the NFL - in any other sport its broadcaster contracts would clearly define what other rights it can exploit. Either the NFL carved out Christmas Day when it was doing its major broadcaster deals (in which case why did no one bid then?), or it has the freedom to add additional packages as it sees fit. This comes off the back of the successful NBC/Peacock streaming of a playoff game last season, and its Amazon Thursday night package. From an NFL's perspective, increasing the number of exclusive streaming packages is the way to maintain its upwards rights fee trajectory, especially given ESPN's falling subscriber base which has to inevitable feed through to its ability to pay for rights. The EPL will be taking note. But why Netflix? Following Tyson v Paul Celebrity Boxing (I fear for Mr Paul) and WWE Raw acquisitions, now an NFL experiment. The Netflix juggernaut is slowing and needs some more gas. It got a boost from Covid, then removing sharing options, and then a new Ad tier. But all these innovations can't hide the fact that its early markets trend subscriber growth is slowing (Netflix will stop reporting subscriber numbers next year, always a sign of problems), and content consuming is falling (people have seen everything apart from the new stuff itself limited by the writers strike). And how many more "Drive to Survive" copies can we cope with? In the past Sport has been a driver of new distribution platforms but it was drama for the streaming platforms. Something that caused the likes of Sky Sports and Disney to reduce their dependence on live sport. However, people still watch sport in greater numbers than anything else. It is regular, it attracts a younger more male demographic (Netflix is female skewed), and it is unscripted so can be watched year after year. Prime is a marketing tool, Apple TV supports hardware sales (though this is shifting). But Netflix has is wholly dependent on content sales. Rather than be surprised by Netflix's move into sport, we should be surprised its taken it so long. Who is next? https://lnkd.in/eU93fWmp

The Super Bowl Ads Phenomenon: Worth Every Penny 💰🏈 With a jaw-dropping price tag of $7 million for a mere 30 seconds of airtime, you might wonder: Is advertising during the Super Bowl really worth it? The resounding answer from advertisers: Absolutely. In a landscape of media fragmentation, the Super Bowl remains a beacon of mass-marketing opportunity on television. With a fixed number of coveted advertising slots and fierce competition among brands, the demand for Super Bowl ad space continues to soar. Gone are the days when Super Bowl ads were closely guarded secrets until game day. Today, companies kick off elaborate marketing campaigns as early as mid-January, generating buzz and anticipation for their commercials. This season, the rise in female viewership for NFL games, propelled by cultural crossovers like Taylor Swift's association with notable NFL figures, presents a golden opportunity for brands targeting young women. As we gear up for another round of Super Bowl commercials, let's acknowledge the undeniable allure and effectiveness of advertising during the big game. From driving revenue to familiarizing viewers with brands, the Super Bowl ads phenomenon continues to showcase the power of creativity and storytelling in the world of marketing. Get ready to tune in, because the commercials are about to steal the spotlight once again! 📺✨ #SuperBowlAds #MarketingPhenomenon #AdvertisingExcellence

$7 Million for 30 Seconds? To Advertisers, the Super Bowl Is Worth It. Sunday, the Kansas City Chiefs will be fighting to defend their title against the San Francisco 49ers; a rematch from the 2020 Super Bowl. As the largest US sporting event of the year, there is a huge opportunity to make your name known. According to CBS News, a Super Bowl ad will cost about $7 million for a 30-second spot! Celebrities dream of being in these ads to cement their legacy, and will be answering phone calls from brands to be in these ads. Social media platforms will also be ablaze with real-time updates, fan engagement, and special guest performances featuring Usher during the half time show! Add on the fact that Taylor Swift will be in attendance, and you’ve got a recipe for one of the highest watched programs of the year. From million dollar commercials to the biggest football game of the year, this week is sure to be one to remember! Who are you rooting for to win this year’s Super Bowl? #superbowl #media #advertising #socialemediamarketing

Whether you are an NFL fan or not, the Super Bowl garners massive awareness every year for the big, expensive and splashy ads. But are the ads memorable? Vistar's APAC Managing Director, Ben Baker thinks they may not be, unless they have the right supporting channels. Check out the Mumbrella article here to find out why: https://hubs.la/Q02kCSk20

When the National Football League (NFL) has Kansas City Chiefs, TelevisaUnivision, holiday cheer and Taylor Swift, even a particularly bad year for Bud Light can't bring it down. In an exclusive look at the latest NFL ad effectiveness report from EDO, Inc., ADWEEK saw five points where the league is scoring big for advertisers. 1. Taylor Swift's football era: During her relationship with the Chiefs’ Travis Kelce, Chiefs games where she made an appearance were 14% more effective than a typical NFL regular season game. 2. League fan engagement: Ads that run during the NFL regular season are 8% more effective than the primetime average. By the playoffs, that grows to 52%. At the Super Bowl? 198%, or nearly triple a primetime ad. 3. A Super Bowl surge: Amid a rough marketing year, Anheuser-Busch's Bud Light ran a sport featuring NFL Hall-of-Famers Peyton Manning and Emmitt Smith that was 238% more likely to generate consumer engagement than the category average. 4. Univision's reach: During Univision’s Super Bowl broadcast this year, nine of its 10 most effective spots were at least partially in Spanish. That included two of the NFL’s ads spotlighting players and its Mundo NFL service, but it also included a Verizon ad featuring J. Balvin and a Michelob ULTRA ad with Lionel Messi that was 306% more effective than the average Univision Super Bowl ad. 5. The magic of Christmas: During last year's three holiday matchups, ads from ads from Verizon (458% more effective than the average NFL Christmas Day ad), Bud Light (494%), Capital One (663%), T-Mobile (771%), and Burger King (1,087%) far exceeded expectations. “There is no more sure of a bet in TV advertising than the NFL,” said Kevin Krim, President & CEO of EDO.

As my last week's post on the enormous investments brands make in National Football League (NFL) Super Bowl ads garnered a lot of attention, I've decided to recap, based on several articles I read over the past week, a fascinating contrast in the creativity and effectiveness of these ads. 🏈The Drum criticised this year's Super Bowl ads for being some of the least creative in recent years, lacking in innovation and boldness. This candid take suggests that the advertising world might be playing it too safe, missing the mark on impact and creativity. 🌟 On the other hand, Marketing Beat highlighted how an ad from the Chinese marketplace brand Temu, relatively low-key and without celebrity glamour, achieved a staggering 1,139% increase in US Google Trends searches post-airing. This demonstrates the power of a simple, straightforward message in capturing audience attention and sparking curiosity. 💡 The takeaway? Big budgets and star power, while eye-catching, don't always equate to effectiveness. Sometimes, simplicity and clarity can cut through the noise, showing that in advertising, less can indeed be more. 🤔 What are your thoughts on this year's Super Bowl ads? Leave a comment below. Thanks #superbowlads #creativestrategy #adcreative #brandimpact #celebrity

These numbers might be scary but CTV is actually a lot more accessible than you think! With RepublicanAds.com you can utilize the power of targeted advertising and get access to premium inventory to maximize your political campaign's impact, no matter your campaign's budget. It’s FREE to get started. Learn more at RepublicanAds.com https://loom.ly/VQfuYPU

🌟 Why Investing in NFL Regular Season Commercial Placement is a Smart Move for Your Business 🌟 Are you looking to elevate your brand's visibility and connect with millions of potential customers? Look no further than the NFL regular season! 📺🏈 Here’s why commercial placement during these games is a golden opportunity for businesses: 🏈Massive Audience Reach: The NFL boasts one of the largest and most diverse audiences in sports. With millions of viewers tuning in each week, your brand can reach a broad demographic, from loyal sports fans to casual viewers. 🏈Cost-Effective Advertising: Contrary to popular belief, advertising during NFL games is more affordable than you might think. With flexible packages and options tailored to fit various budgets, businesses of all sizes can leverage this prime advertising real estate without breaking the bank. Powerful Branding Impact: The NFL’s high engagement levels mean that your commercials aren't just seen—they're remembered. The emotional connection fans have with their teams can translate into a stronger affinity for your brand. This lasting impression is invaluable for building brand loyalty and recognition. 🏈Strategic Timing: NFL regular season games are scheduled at peak viewing times, ensuring that your ad gets maximum exposure. Whether it’s a Sunday afternoon showdown or a prime-time Monday night game, your brand will be front and center. Don’t miss out on the chance to score big with your advertising strategy this season. Embrace the power of the NFL and watch your brand reach new heights! #NFL #Advertising #MarketingStrategy #Branding #BusinessGrowth #CommercialPlacement #ReachMillions #SportsAdvertising #BrandImpact