Entrepreneur / Brand Builder & Marketer / Impact Investor / Advisor / Board Member (Beverage & CPG)
Forget what you know about sports supplements... What if the key to unlocking peak performance wasn’t in carbs or caffeine—but in ketones? Athletes have always sought new ways to gain a competitive edge, from traditional carb-loading to exploring ketogenic diets. But what if there was a way to access the benefits of ketosis without the need for dietary restrictions? Enter Ketone-IQ, which offers a convenient way for athletes to boost endurance, focus, and recovery—all without the need to follow a strict keto diet. Lance Armstrong, the cycling legend known for redefining endurance sports, has turned his focus to Ketone-IQ. This partnership reflects Armstrong’s belief in ketones as the next evolution in sports nutrition, providing athletes with an alternative fuel source that doesn’t rely on strict dieting or fasting. Armstrong’s endorsement highlights the potential of ketones to enhance both physical endurance and cognitive clarity, adding another chapter to his ongoing legacy in performance enhancement. With Lance Armstrong lending his voice and influence, the product’s potential to reshape the way athletes fuel themselves is immense. Will we soon see ketones as a standard part of the athlete’s toolkit for endurance and recovery? What role do you think ketones will play in the future of sports nutrition? Could Ketone-IQ set a new standard for athletes looking to enhance both body and mind? Michael Brandt Geoffrey Woo
CEO & Co-Founder at Ketone-IQ
2moThanks for the write up!