Are you prepared for the future of B2B buying? Forrester predicts in 2025 over half of large B2B transactions will occur online. More buyers will seek a self-directed journey, and over half of younger buyers will depend on external influencers to inform purchases instead of sales reps. As your customers increasingly take control of the buying process, a solid digital foundation is crucial to enable lead generation and sales success. A strategic marketing program with support from an integrated agency can help enhance your online presence, provide engaging customer experiences and drive revenue growth. Gain more forward-looking B2B marketing insights. #SalesEnablement #DigitalMarketing #B2BMarketing #CustomerExperience #Trefoil
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Forrester's 2025 predictions for B2B marketing & sales include significant changes in buyer behavior and organizations, including: ➡️ An increase in digital self-serve channels for very large purchases. ➡️ More external influencers in the purchasing process. ➡️ Failure of short-term reorganizations by CMOs and CSOs.
Forrester’s B2B Marketing & Sales Predictions 2025
https://www.forrester.com
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Forrester's 2025 predictions for B2B marketing & sales include significant changes in buyer behavior and organizations, including: ➡️ An increase in digital self-serve channels for very large purchases. ➡️ More external influencers in the purchasing process. ➡️ Failure of short-term reorganizations by CMOs and CSOs.
Forrester’s B2B Marketing & Sales Predictions 2025
https://www.forrester.com
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Experienced Global Sales Leader helping Senior Executives shorten the distance between bold vision and superior impact.
Forrester's 2025 predictions for B2B marketing & sales include significant changes in buyer behavior and organizations, including: ➡️ An increase in digital self-serve channels for very large purchases. ➡️ More external influencers in the purchasing process. ➡️ Failure of short-term reorganizations by CMOs and CSOs.
Forrester’s B2B Marketing & Sales Predictions 2025
https://www.forrester.com
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Helping CX- Digital - & Tech leaders to to tackle their most pressing priorities through customer obsession @Forrester
Forrester's 2025 predictions for B2B marketing & sales include significant changes in buyer behavior and organizations, including: ➡️ An increase in digital self-serve channels for very large purchases. ➡️ More external influencers in the purchasing process. ➡️ Failure of short-term reorganizations by CMOs and CSOs.
Forrester’s B2B Marketing & Sales Predictions 2025
https://www.forrester.com
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Forrester's 2025 predictions for B2B marketing & sales include significant changes in buyer behavior and organizations, including: ➡️ An increase in digital self-serve channels for very large purchases. ➡️ More external influencers in the purchasing process. ➡️ Failure of short-term reorganizations by CMOs and CSOs.
Forrester’s B2B Marketing & Sales Predictions 2025
https://www.forrester.com
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Forrester's 2025 predictions for B2B marketing & sales include significant changes in buyer behavior and organizations, including: ➡️ An increase in digital self-serve channels for very large purchases. ➡️ More external influencers in the purchasing process. ➡️ Failure of short-term reorganizations by CMOs and CSOs.
Forrester’s B2B Marketing & Sales Predictions 2025
https://www.forrester.com
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Vice President, Research Director, Forrester Decisions for Go-to-Market Operations
Forrester's 2025 predictions for B2B marketing & sales include significant changes in buyer behavior and organizations, including: ➡️ An increase in digital self-serve channels for very large purchases. ➡️ More external influencers in the purchasing process. ➡️ Failure of short-term reorganizations by CMOs and CSOs.
Forrester’s B2B Marketing & Sales Predictions 2025
https://www.forrester.com
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Forrester's 2025 predictions for B2B marketing & sales include significant changes in buyer behavior and organizations, including: ➡️ An increase in digital self-serve channels for very large purchases. ➡️ More external influencers in the purchasing process. ➡️ Failure of short-term reorganizations by CMOs and CSOs.
Forrester’s B2B Marketing & Sales Predictions 2025
https://www.forrester.com
-
Forrester's 2025 predictions for B2B marketing & sales include significant changes in buyer behavior and organizations, including: ➡️ An increase in digital self-serve channels for very large purchases. ➡️ More external influencers in the purchasing process. ➡️ Failure of short-term reorganizations by CMOs and CSOs.
Forrester’s B2B Marketing & Sales Predictions 2025
https://www.forrester.com
-
Forrester's 2025 predictions for B2B marketing & sales include significant changes in buyer behavior and organizations, including: ➡️ An increase in digital self-serve channels for very large purchases. ➡️ More external influencers in the purchasing process. ➡️ Failure of short-term reorganizations by CMOs and CSOs.
Forrester’s B2B Marketing & Sales Predictions 2025
https://www.forrester.com
