Get to know Melody Sorenson, Authentic’s Creative Director! Melody’s journey into branding began in the world of printmaking, where she taught screen printing and developed a passion for showing how art and design can elevate everyday life. That passion evolved into a career as a brand designer, with a strong focus on hospitality, real estate, and food & beverage industries. Her work with developers and hoteliers has always centered on crafting brands that reflect and amplify a lifestyle—not just visually, but experientially. It’s no surprise that her love for cooking plays a role in her creative vision, as she sees parallels between designing memorable brands and curating unforgettable meals: both are about connection, joy, and storytelling. Learn how Melody approaches creating leading property brands in Episode 18 of Real Wins!
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7hMelody’s journey is truly inspiring; her insights are invaluable!