Here is a hill I will die on: Use sentence case over Title Case for all titles and subtitles. Unless You Are Writing a Book. 📙 That includes website headlines and subheads, ebook titles and chapter titles, blog post titles and section heads, slide titles, etc. Who out there is still using title case? Honest question! I know Forrester and Gartner do.
Adam Stewart
7mo
I never notice as long as it's consistent. We use title case, and I think it's just fine as long as it is used every time throughout. Same for sentence case. Neither IMO, makes an impactful difference to the reader or prospect. But it would stand out, in a negative way, if used interchangeably.
Adam Dille
7mo
or take it further be like my kids use gen z case for everything it hits different once you get it it doesnt require you to think about any capitalization or punctuation no cap it slaps They'll be in the workforce soon. 😬
Jam Khan
7mo
These are things prod marketers obsess about. And quite likely sellers and buyers don’t even notice:)
Lucas Nilsson
7mo
YES. 100% agree on this. AI outputs usually use Title cases. It's a good way to spot them BTW
Ben Child
7mo
This pleases me greatly.
PRATHAM SHARMA 🔆
7mo
As someone entering in PMM world, its really something to think about.
Allison Rona
7mo
I'm with you - sentence case FTW!
Caroline H.
7mo
Totes
Customer Centric SaaS Principal Product Manager | 📚 Always has a book recommendation
7moChristine - We agree on the Oxford comma, but I'm not sure about this one! Use title case or sentence case for titles or subtitles as long as you do it consistently. The lack of consistency is what gets me. What do you think about words that are not proper nouns being capitalized as pseudo-proper nouns due to their industry relevance? (e.g. analytics) I see this in writing as well style guides. Capitalization of pseudo-proper nouns are unnecessary speed bumps for the reader and quite the headache for the many people writing about products within a business, who might not pore over the style guide regularly.