Tracey Hallam’s Post

🎥 Ep. 7: At the Queue for Wimbledon! As the crowds throng for a glimpse of the action, Mike Bayly & I explore one of the most iconic sports events in the world. Highlights: 🎾 Unlike typical events, Wimbledon doesn’t grapple with attracting attendees—it’s an exclusive affair that’s always oversubscribed! Their marketing magic isn’t about filling seats but creating unforgettable experiences that turn every visitor into a storyteller, further fuelling the legend of Wimbledon. 🍓 It’s all about the experience - from tennis pop-ups and ping pong tables to free ice cream, Wimbledon ensures each moment is more than just about the sport; it’s a standout memory in the making. This commitment keeps their marketing fresh and engaging, even without the need for aggressive advertising. 🏆 Different Sports = Different Tramlines for Marketing - We recently enjoyed insights from Will Buxton on genuine sponsorships in F1. F1 is sponsor-heavy and brands compete to stand out in some form. Wimbledon allows minimal sponsorship - allowing those who do get on view undivided attention. #Marketing #Wimbledon #Guerilla #Insights

How much cut-through does a brand get by being the first sports sponsor in its space? Football club shirt sponsorship is dominated by betting brands and big-money industries like airlines and financial services. But are companies in other product categories missing a big opportunity? This season, Sheffield United sponsor Nuby will be the only baby and toddler brand to feature on the front of an English professional football team’s playing kit. So what will we learn from this partnership? How can Nuby turn this visibility to their advantage in a specific but highly significant and competitive market? Will it make brands and rights holders think differently? https://lnkd.in/ez7CJVdu #sportssponsorship #marketingstrategy #brandvisibility

Posting on behalf of one of our clients 🚨 Sponsorship Opportunities with Wantage FC! 🚨 Are you looking for a powerful way to elevate your brand and support your local community? 🌟 Look no further! Wantage FC is offering exciting sponsorship opportunities that can help your business. Why sponsor Wantage FC? Community Impact: By supporting us, you’re investing in local talent and helping to grow the sport at the grassroots level. Brand Visibility: Reach a passionate audience through matchday exposure, digital platforms, and community events. Your brand will be front and center, seen by fans each week! Positive Association: Align your brand with the values of teamwork, dedication, and perseverance that football embodies. It’s a winning combination for your business and our team! Sponsorship isn’t just about brand visibility—it’s about being part of something bigger. Whether you’re a local business or a national brand, partnering with Wantage FC is a great way to give back and grow together. Join us on this exciting journey and help us achieve greatness on and off the pitch! ⚽ For more details on sponsorship packages, get in touch today! #WantageFC #Football #Sponsorship #SupportLocal #Community #BrandVisibility

Exciting Opportunity Alert: Humans of Football is on the lookout for sponsorship support! At Humans of Football, we're passionate about promoting the love of the game and empowering individuals through football. We've recently launched specialized football training sessions tailored specifically for women, as part of our commitment to promoting inclusivity and empowerment in the football community. Now, we're actively seeking sponsorship to support these sessions and make a meaningful impact. Here's how your brand can benefit from partnering with us: 1. Brand Visibility: Your logo will be prominently featured on all jerseys worn by participants in our women's football training sessions, providing excellent brand visibility and association with our community. 2. Social Media Collaboration: We're open to collaborating on social media initiatives to promote our partnership and showcase the value of your brand to our engaged audience of football enthusiasts. 3. Target Audience Alignment: Our community consists of passionate football enthusiasts, making this sponsorship opportunity an ideal way to connect with your target audience and drive brand awareness. If you're looking to align your brand with a dynamic and forward-thinking initiative, we'd love to hear from you! Let's kickstart this partnership and make a positive impact together. Get in touch today to discuss sponsorship opportunities and explore how we can work together to support women's football and achieve our mutual goals. #HumansOfFootball #WomenInFootball #SponsorshipOpportunity #EmpowermentInTheGame

Grass Roots Rugby... Calling on Local Companies and beyond to take advantage of some excellent marketing opportunities. Please keep reading. 🙏 So, what is Grass roots Rugby? 🏉 - A place where Boys and Girls of all ages and abilities, can get involved in a team structure. - To have fun. - To learn new skills. - To learn about discipline and respect in themselves and towards others. - A safe place where they can thrive under the safe leadership and guidance of talented and passionate Coaches. - To work towards a potential pathway into professional Rugby and supporting roles. - To understand a team ethos - To appreciate Sportsmanship - To build a network of friends that could last a lifetime. - To play against players from surrounding areas. - To understand and feel part of the Rugby family, that is club related. - To be valued. Now for the big sell. As part of Grass roots Rugby in both Mini and Youth stages, money is often key for both club and parents alike, in what are difficult times. The cost of kit, "These kids just keep on growing" and the cost of travel and so on... As a club, we feel the way our players are presented gives them a feeling of value and power. A sense of strength and self worth. Like Samson with a full head of hair. As an U15's team at Biggleswade RUFC, for which I am part of the coaching team, We travel across the counties and beyond, and would love our Boys to turn up with a level of consistency and looking smart to set the right tone before and after the match. I am seeking companies that would like to take an opportunity to support our squad with a sponsorship deal, that would provide us much needed kit, that would include, warm up tops, match shirts, Contact tops, Polo shirts, tracksuits, shirts and socks... Company logos can be prominent, to catch the attention and spread the brand and be recognised on our club website, newsletters, and of course here on LinkedIn. This would make a significant impact on brand awareness for any expanding companies, but more importantly an empowerment to a rapidly developing group of young men who deserve all support provided, as they make a step forward on their life journey. Please let me know if this would be of any interest and message me privately, so we can discuss and take your company portfolio to the next level. Regards and thank you in advance. Neil

🏉 This year, the Dialog Schools Rugby and Dialog Schools Rugby Knockouts brought immense excitement to the field, and Eventistry was there to ensure that the same level of energy translated online. Dialog, the leading sponsor of sports in Sri Lanka, entrusted us with driving fan engagement for these marquee school rugby events. While the matches are always packed with passion on the ground, our task was to amplify that excitement across social media platforms. Here’s how we made it happen: 🎯 Created over 66 posts across Facebook and Instagram, generating more than 130K likes, 2,400 comments, and 1,600 shares in just a few weeks. 💥 Focused on engaging fan-centric content, from match announcements and champion celebrations to interactive challenges and player spotlights. 🏆 Elevated the visibility of rising rugby stars, connecting future champions with fans, and driving powerful engagement with key moments throughout the tournaments. The results? A massive surge in online fan activity that brought the thrill of the matches into the digital space, creating a strong community around school rugby in Sri Lanka. 🚀 Want to level up your fan engagement? Let's make your next event a digital success. 📧 [email protected]

⚽️[Sports Biz News]🏴󠁧󠁢󠁥󠁮󠁧󠁿 Strengthening Local Bonds: Tranmere Rovers and The Car Contact Sponsorship 👏 Tranmere Rovers FC, a team in the English Football League One (EFL League One), has announced a sponsorship deal with local car-buying service The Car Contact for the 2024/25 season. This exciting collaboration will see The Car Contact's logo proudly displayed at Prenton Park, with advertisements featured in the Argyle Satellite Taxis Kop Concourse and along a perimeter board. Tranmere Rovers and The Car Contact share a commitment to community, teamwork, dedication, and excellence. Fans attending matches at Prenton Park can look forward to seeing The Car Contact's branding throughout the stadium. The Club is excited to welcome The Car Contact into the Rovers family and looks forward to a successful season ahead, both on and off the pitch. Dan Owen from The Car Contact said, "We are excited to partner with Tranmere Rovers for this coming season. As a Wirral-based business, our local community is very important to us and Tranmere’s drive and spirit perfectly match our values. We look forward to a successful partnership and an exciting season ahead.” This sponsorship deal is highly significant for Tranmere Rovers FC. Partnering with a local business that has deep ties to the community not only enhances the club's brand value but also strengthens engagement with fans. From a sports marketing perspective, local business sponsorships are a strategic step that balances raising the club's profile with supporting the local community. The importance of local businesses like The Car Contact supporting their hometown team cannot be overstated. Their support ensures financial stability and provides a foundation for sustained success. This partnership will foster a stronger sense of community, contributing to the local economy and heightening the pride and support of local residents. Such partnerships demonstrate the club’s commitment to the local community, earning broader support. With Tranmere Rovers and The Car Contact working together, the 2024/25 season promises success on and off the field, deepening the bonds with the community. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #soccer #england #soccerfan #automotiveindustry #communitysupport #eflleague1

What is one of the most underrated (yet powerful) aspects of a sports sponsorship for both the brand and the property? COMMUNITY ENGAGEMENT It might not garner the amount of eyeballs of a jersey patch or the pure reach of an in-stadium sign, but it sets in motion a potential long-term positive cycle of goodwill/connection between the team, brand and local community. This cycle has the potential to increase brand loyalty, image, affinity and avidity....among others. This will positively impact all involved in some way (big or small) and also make all of the relationships it touches even "stickier" as a result. After all, the local community is full of the fans you want to reach - this type of genuine connection can have a big impact on them away from the field of play. #sponsorship #sportsbiz #marketing #sportsbusiness #partnership #sports #activation #linkedinsports #sportsmarketing #marketing #business #sportssponsorship #fandom #communityengagement #community

🏆 Elevate Your TEAM SPIRIT and BRAND VISIBILITY at the Forever Young Showdown ’24 Mark your calendars for MAY 4TH, 2024, and get ready to step out of the office and onto the field at Lake Fairfax Park, Reston, VA. FXA Adult Sports presents an exciting opportunity for companies to engage in the Forever Young Kickball and Grass Volleyball Showdown, where fun meets competition in a spirited display of teamwork and community. 👥WHY REGISTER YOUR COMPANY TEAM? ✔️ENGAGEMENT Step away from the digital meetings and connect with your team in a fun, energizing environment. ✔️BRAND AWARENESS Leverage this event to boost your brand's presence among a dedicated audience passionate about sports and wellness. ✔️COMMUNITY CONNECTION Be part of an event that brings together companies and individuals with a shared love for competition and connection. 🌠SPONSORSHIP OPPORTUNITIES: Looking for a way to get your brand noticed? Our event offers unique sponsorship opportunities, from logo placements on event gear to exclusive field sponsorships, providing your brand with significant exposure to a targeted demographic. Participating in the Forever Young Showdown isn’t just about playing kickball or volleyball; it’s about creating lasting memories, fostering team spirit, and enjoying a day out in the beauty of nature—all while putting your brand front and center. Interested? Learn more: 🔴 Forever Young KICKBALL Showdown https://bit.ly/43NNolh 🏐 Forever Young GRASS VOLLEYBALL Showdown https://bit.ly/4cXSzTV

Discover how the undeniable ROI of women’s sports sponsorships is shaping the future of marketing in this article from The Drum. From strategic investments to empowering initiatives, find out why supporting women in sports is not just good ethics—it's excellent business. #HypeHer #WomensSports #sponsorship #marketingstrategy