Very true ! Thank you professor Costas Markides 🙏 "Summary. For all the communication around strategy, we know that leaders at many companies don’t provide the necessary context for employees to understand what the words and sentences in a strategy statement actually mean. What can leaders do to help employees understand enough context to understand a strategy? In this article, the authors offer three recommendations: 1) Present the alternatives considered and explain why they were not adopted. 2) Explain how each choice is linked to the organization’s purpose. 3) Involve employees in strategy development." #strategicmanagement #communication #leadership #employeesinvolvement #visionmissionpurpose #coaching #mentoring #humanresources #ceo
Survey after survey reports that employees seem to be in the dark when it comes to their organization's strategy, despite claims by senior management that their strategy is clear, clearly communicated and well-understood. I have always been fascinated by this apparent mystery and I have tried to understand why it exists and what we can do to make our strategy better-understood by employees. Along with my colleague Andrew MacLennan at London Business School we have just published a short paper on how leaders can communicate their strategy in ways that makes it easier for all their employees to understand. Lack of clarity in Strategy is a real problem and the more we do to overcome it, the more we will succeed in mobilizing our employees to help us with the execution of our strategy: https://lnkd.in/dN_4j86Y