Top Voices Unite’s Post

As marketers, We often talk about targeting our audience, But sometimes we forget that 👉Behind every click and conversion is a Real person with real emotions and needs. That's where human-to-human marketing kicks in. Seeing our customers as real people and treating them with empathy and respect. Imagine you're having a conversation with a friend. You wouldn't bombard them with sales pitches, right? 👉You'd listen to what they have to say, 👉Understand their concerns, and 👉Offer solutions that genuinely help them. That's exactly how we should approach marketing. By focusing on building authentic connections and providing value, we can create meaningful experiences that resonate with our audience on a personal level. Make Your marketing campaigns more human – because at the end of the day, it's not about selling a product, it's about making a positive impact on people's lives. P.S how many times have you been pitch slapped in DMs?

Marketing is really not too difficult to understand But most people make it too complex I tend to simplify things And I have my own simple definition of marketing For me Marketing is the process of Getting attention, keeping attention, and converting attention Your first goal in marketing is to get the attention of your target audience Your second goal in marketing is to keep the attention of your target audience Your third goal in marketing is to convert the attention of your target audience Its all a process, one step after the other And if you can crush each step of the process, then you can crush marketing

Most businesses waste money on marketing. They simply don't understand it. Are you spending your time on; - Targeting the right audience - Building a unique positioning - Crafting a strong messaging Those are strategic decisions. They represent only 20% of the total volume of decisions. But, they have a huge impact on the results (80%). Wrong strategic decisions will make your operations harder. Weak messaging? - Your audience won’t click on your ads - Your website won’t convert traffic - Your emails won’t get replies So it's crucial to nail these strategic decisions. If you think you are wasting money on marketing. I have a solution for you. Marketing strategy and support for less than an internal marketing assistant. No more uncertainty No more frustration No more wasting money A clear plan for sustainable growth. Send me a DM if you want to get the details..

If you run a business and want to sell products, you must accept that marketing is a game of attention. Some people don't like this, because they think "getting attention" feels slimy. Well, there are multiple ways to get attention. You could be the guy standing on the street corner in a costume hopping up and down, twirling a sign, and doing backflips to get attention. But you don't have to. You can get attention through better writing, better creative, better targeting, clearer message, different POV, different channel. The marketing doesn't have to be slimy. But you do have to accept that it's a game of attention and learn how to play it.

Why do marketing strategies fail? Marketing strategies fail for many reasons. Here are a few of the most common reasons: 1. Poor targeting ↳ If you don't know your audience,  Your message won't hit home. 2. Unclear messaging ↳ If people don't understand your offer,  They won't buy. *Chaos never sells. 3. Budget constraints ↳ Without investing enough in ads & marketing,  Your campaign won't reach enough people. 4. Ignoring feedback ↳ Customers provide valuable insights  That can improve your strategy. 5. Insufficient follow-up ↳ If you don't nurture leads,  You'll lose potential customers. Remember, ↳ Simplicity wins customers. So, never overcomplicate your strategy. P.S. What's the biggest challenge you've faced in your marketing? Share your experience with us in the comments.

"Branding vs. Marketing: A Quick and Easy Comparison" Here's a clear-cut comparison of Branding vs. Marketing: Branding: - Identity: Represents the company’s identity, values, and mission. - Emotion: Builds an emotional connection with customers. - Consistency: Ensures a consistent message across all platforms. - Recognition: Creates long-term recognition and loyalty. Marketing: - Strategy: Implements strategies to promote and sell products/services. - Tactics: Utilizes tools like advertising, social media, and content marketing. - Targeting: Aims at specific audiences to generate leads and sales. - Campaigns: Focuses on short-term goals and campaigns. In essence, branding is about who you are, while marketing is about how you tell your story and sell your products. #Branding #Marketing #Businessness

Stop targeting everyone with your startup's marketing. I know you want to reach as many people as possible. But casting a wide net will only drain your resources. To get the best return on your marketing dollars, you need to: -Identify your ideal customer profile -Focus on channels where they congregate -Craft messaging that resonates with their specific pain points Narrowing your focus may feel counterintuitive, but it's the key to attracting the right audience. When you speak directly to your target customers' needs, they'll be more likely to engage with your brand and ultimately convert. Stop wasting time and money on broad, generic marketing. Start niching down for success.

Stop targeting everyone with your startup's marketing. I know you want to reach as many people as possible. But casting a wide net will only drain your resources. To get the best return on your marketing dollars, you need to: -Identify your ideal customer profile -Focus on channels where they congregate -Craft messaging that resonates with their specific pain points Narrowing your focus may feel counterintuitive, but it's the key to attracting the right audience. When you speak directly to your target customers' needs, they'll be more likely to engage with your brand and ultimately convert. Stop wasting time and money on broad, generic marketing. Start niching down for success.

Identifying your audience is so important. Marketing aimed at everyone is never as effective as marketing aimed at a specific group. There is always a bias.

Marketing is not just throwing money randomly on adds and hoping them to work. It requires a Systematic Analysis that helps in targeting those audiences that may be interested in the product or services. Making marketing personal is the Key.