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**Definition:** "Specials of the Week" in American supermarkets refer to items that are offered at discounted prices or with special promotions for a specific week. These deals are intended to attract customers and increase sales for those items. **Examples:** 1. The "Specials of the Week" sign highlighted discounts on seasonal fruits and vegetables. 2. I picked up several products from the "Specials of the Week" section to save money on my grocery bill. 3. The store’s flyer featured the "Specials of the Week" with exclusive deals on meat and dairy. 4. The manager pointed out the "Specials of the Week" to help me find the best bargains in the store. 5. During my shopping trip, I noticed that the "Specials of the Week" were displayed prominently at the entrance. 6. I saved a lot by focusing on the "Specials of the Week" rather than buying items at regular prices. 7. The supermarket’s app listed the "Specials of the Week," making it easy to plan my shopping around the best deals. 8. The "Specials of the Week" included a variety of household products at significantly lower prices. 9. I always check the "Specials of the Week" before heading to the store to ensure I don't miss out on great deals. 10. The "Specials of the Week" were advertised on social media, drawing attention to limited-time offers. "Specials of the Week" in supermarkets are designed to offer customers discounted prices or promotions on selected items for a limited time. These specials help supermarkets boost sales and attract customers by providing value through reduced prices or exclusive deals. **Hashtags:** #SpecialsOfTheWeek #WeeklyDeals #SupermarketSpecials #GrocerySavings #Discounts #WeeklyOffers #RetailPromotions #StoreDeals #PriceCuts #SmartShopping

The Fourth of July is right around the corner! 🇺🇸 🍔 Path to Purchase Institute recently highlighted our infographic that surveyed shoppers on how they're celebrating the holiday – from where they're shopping to what they're grilling up. Did you know that 41% of shoppers start shopping for their Fourth of July supplies a week in advance? For the full insights, check out the article! #fourthofjuly #shopperinsights #shoppermarketing #cpgmarketing #cpgs #retailmarketing #retail #shoppers #shoppingtrends #infographic #shoppingdata #shoppinghabits #adtech

💸Inflation is the gift that keeps on giving.🎁 🎯Americans are hunting for lower cost private label goods in the #grocery aisle as food price #inflation continues to impact household budgets while boosting business for store-directed manufacturing and #distribution.🚚 🛒According to the The Wall Street Journal, private label goods now represent a record 22% of grocery store spending, following a 26% increase in food prices over the past five years.😧 🏪Traditional brands have taken a hit while #retailers like Walmart are investing more in private labels and store-brand specialists like Aldi are expanding rapidly.⏫ 🏭Henk Hartong, a private label #supplier CEO, highlights the need for retailers to secure additional #manufacturing capacity to leverage their own brands effectively.🛍

July 4 Shopping Trends – Grocery stores are the retailer of choice for those purchasing items for the holiday. Coming in 2nd place was #Walmart while club & dollar stores tied for 3rd, according to Breaktime Media. See below for more insights! #4thofjuly #retail #cpg

Shopper research within several Food Discounters has shown that shoppers LOVE to discover a well known brand if it’s offering great value. Tracking shoppers throughout these stores also proves that shippers and displays close to the till do have a good opportunity to be seen, if executed well. This Heinz display in Aldi uses bold, branded colours to draw attention,  a simple call to action message and a powerful visual to tempt shoppers. It maybe too late to drive conversion however, if shoppers only see it once they are unloading onto the belt (shoppers are unlikely to want to leave their position to grab it). The unfortunate dumping of baskets in front of the product creates a further barrier to purchase. Nothing is ever perfect in retail! #shopperinsight #heinz #shopperactivation #aldi

As a #retail #supplychain guy, I'm almost obsessed with stories like this one. While the purpose of these #price comparisons is to illustrate which retailer can leverage their supply chains to help consumers save the most money and live at their best (see what I did there?), they also illustrate that some retailers want their consumers to "expect more" out of their products while "paying less" than what specialty stores charge (*ahem*). In this story, it's pretty clear that for products that depend on volume, Walmart is a clear winner in the mass discount grocery category. However, the price comparison against Target isn't perfect, as some products are clearly targeted (no pun intended) at different consumer segments. Case in point: boxed mac n' cheese. While the price difference is rather eye popping, Target's is organic. For ice cream, Target's is non-dairy (although the dairy version is not too much cheaper). Target's marinara sauce is clearly labeled "free of artificial colors and preservatives" while tortillas were a good 2 inches bigger. All of these point to a very well-known fact, that the two retailers serve different core consumers and thus their supply chains are ever-so slightly different to best serve their customers. The biggest tell: Target customers are more comfortable with paying a $5 premium on Liquid IV than Walmart's. Both retailers are industry leaders and have unique competencies that the other strives to develop. At the same time, their merchandising and pricing differences are a reminder that it's still important to not have identical value propositions.

Are the brands Great Value, Private Selection and Signature Select in your supermarket shopping cart? These sorts of "store brands" are taking business from big food companies across the grocery store. Long regarded as lower-cost imitations of household brand names in cookies, condiments and toilet paper, retailers see a chance to invest in "private label" products at a time when shoppers are looking for any break from high prices. And increasingly, their goal isn’t just to emulate national brands, but to beat them on quality and selection. Jesse Newman and Stephanie Stamm on the grocery store turf battle, via The Wall Street Journal:

Shopper research within several Food Discounters has shown that shoppers LOVE to discover a well known brand if it’s offering great value. Tracking shoppers throughout these stores also proves that shippers and displays close to the till do have a good opportunity to be seen, if executed well. This Heinz display in Aldi uses bold, branded colours to draw attention, a simple call to action message and a powerful visual to tempt shoppers. It maybe too late to drive conversion however, if shoppers only see it once they are unloading onto the belt (shoppers are unlikely to want to leave their position to grab it). The unfortunate dumping of baskets in front of the product creates a further barrier to purchase. Nothing is ever perfect in retail! #shopperinsight #heinz #shopperactivation #aldi

Great Value is great... but Walmart hopes Bettergoods will be even better. (Better for the bottom line, that is.) "Already the country’s largest grocer, the company is introducing a line of premium food called Bettergoods this year, aiming to attract new, often higher income shoppers more frequently and to encourage current shoppers to spend more." Is it silly for a retailer to have two private labels? No, it's actually quite smart. In my Retail Marketing Strategies course, I include an article in the syllabus awkwardly called “Two Tier Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand”, originally published by the Journal of Retailing in 2011. The article contains three interesting findings: 💡 When a retailer offers ONE private label store brand, consumers expect it to be of lower quality even when it's described as a premium brand. 💡 But the quality perception of a PREMIUM store brand increases in the presence of a VALUE store brand! AND... 💡 Quality perceptions of a VALUE store brand are not affected by the presence of a premium store brand. In English? "Great Value" should continue to be perceived as great value for Walmart shoppers AND should help the new Bettergoods brand be seen as more premium -- win-win! I'm excited to try Bettergoods when the brand launches in Canada... are you? #grocery #retail #privatelabel #storebrand P.S. You can read the full article using my WSJ Subscriber Gift Link below. P.P.S. If you're thinking, "Wait a second, what about Sam's Choice?", here's a quote from The Wall Street Journal article that answers that question... "consumers [were] confused about how Great Value products differed from Walmart’s other brand, Sam’s Choice. That brand—named after Walmart’s founder—was created in 2013 as a more premium range. Over the years it became too similar to Great Value and its packaging didn’t stand out to shoppers... Current Sam’s Choice products—about 200 items—will shift to Great Value or Bettergoods or disappear"

Even as the rate of grocery inflation continues to slow in U.S., shoppers have yet to shift their attention away from food prices, with some turning to discount grocers and mass retailers to stretch their budgets. Similarly, food-at-home inflation is cooling in the U.K., yet customers there are flocking to discount grocer Aldi.  Grocery Dive's latest installment of Aisles Abroad looks at how some grocers around the world have rolled out new initiatives, marketing campaigns and savings recently to attract and keep price-sensitive customers. #grocery #inflation #discount #savings https://lnkd.in/eR6VtMUM