Tony Mohr’s Post

5 things that differentiate top-performing B2B marketers If you know me, you know I love data. So, here are data-based ways to make your marketing better than the masses. 1) Invest in getting to know your customers and prospects - it will help your targeting and your messaging 2) Take the time to identify what truly differentiates your product/service/company. Even if that means choosing a path that excludes parts of the market - you weren’t likely to win them anyway. (Thanks Mark Engelen for championing this important decision.) 3) Ensure your marketing strategy builds on your business strategy. That also means you should have both a business and marketing strategy. 4) Choose the tactics that work, which isn’t necessarily the popular ones. Unfortunately, there isn’t a good to list - what works varies by sector, deal size, objectives and more. That’s why point 1 is so critical. 5) Prioritize creating demand for greater impact. That is, help your target uncover their latent need that you can help solve vs just capturing leads from those who have recognized their need. (Alex Esquivel - appreciated your passion on this point) Plus an interesting fact - women are more likely to choose ABM and top-of-funnel approaches https://lnkd.in/eC5nkPvw

"Unveiling the Advantages of Digital Marketing for B2B Enterprises"   Description: In the realm of B2B marketing, digital strategies serve as indispensable assets for driving growth, bolstering visibility, and forging meaningful connections. Let's delve into how digital marketing can empower B2B enterprises to flourish in the current competitive climate. 5 Key Advantages of Digital Marketing for B2B Enterprises: 1. Expanded Reach and Exposure: Digital marketing presents unparalleled avenues for B2B enterprises to broaden their reach and exposure. Through targeted advertisements, search engine optimization (SEO), and social media campaigns, enterprises can engage their desired audience across diverse digital platforms, amplifying brand recognition and attracting qualified leads. 2. Amplified Lead Generation and Conversion: Harnessing digital marketing tactics like content creation, email outreach, and pay-per-click (PPC) ads, B2B enterprises can cultivate top-notch leads and drive conversions. With sophisticated targeting options and robust analytics tools, enterprises can fine-tune their campaigns for optimal outcomes and return on investment. 3. Elevated Customer Engagement and Connections: Digital marketing cultivates meaningful engagement and connections with B2B clientele throughout their purchasing journey. By delivering personalized content, interactive experiences, and active social media presence, enterprises can nurture leads, address customer queries, and foster enduring trust and loyalty. 4. Data-Driven Insights and Optimization: Digital marketing empowers enterprises with actionable insights and analytics. Through real-time tracking and measurement of campaign performance, enterprises gain invaluable insights into audience behaviours, preferences, and interactions. 5. Cost-Efficiency and Scalability: Digital marketing furnishes cost-effective solutions for enterprises across all scales. In comparison to conventional marketing methods, digital channels often yield superior returns on investment and lower acquisition costs. Moreover, digital marketing strategies offer remarkable scalability, enabling enterprises to adapt their budgets and initiatives in accordance with their objectives and priorities.   Conclusion: In summation, digital marketing holds myriad advantages for B2B enterprises, from amplified reach and lead generation to heightened customer engagement and data-driven optimization. By embracing digital strategies and leveraging actionable insights, B2B enterprises can realize their marketing aspirations, foster expansion, and stay ahead in the digital-first landscape. Seize the opportunities of digital marketing and unlock the full potential of your B2B enterprise. #Digitalmarketing #b2b #marketingstrategy #dataanalytics #datadrivenInsights #elevatedcustomerengagement #amplifiedleadgeneration #expandedreach #digitaladvantages #b2bindemand

Involved in B2B marketing ? Here are 20 "don'ts" for B2B marketing in 2024: 1. Don't Ignore Data Analytics: Neglecting data insights can lead to poor decision-making and missed opportunities. 2. Don't Overlook Personalization: Sending generic messages won't resonate with B2B clients who expect tailored experiences. 3. Don't Neglect Mobile Optimization: Ensure all digital content is mobile-friendly to accommodate on-the-go professionals. 4. Don't Forget Account-Based Marketing (ABM): Skipping ABM strategies can result in losing high-value accounts. 5. Don't Rely Solely on Email: Diversify your communication channels beyond just email marketing. 6. Don't Underestimate Social Media: B2B buyers are increasingly using social media for research and engagement. 7. Don't Ignore Video Content: Video is a powerful tool for demonstrating products and services. 8. Don't Avoid AI and Automation: Utilize AI and marketing automation to streamline processes and improve efficiency. 9. Don't Be Afraid to Experiment: Sticking only to traditional methods can stifle innovation and growth. 10. Don't Neglect SEO: Organic search is still a vital channel for attracting high-quality leads. 11. Don't Forget About Your Current Clients: Focus on nurturing existing relationships as well as acquiring new ones. 12. Don't Use Jargon: Keep your messaging clear and accessible to avoid alienating potential clients. 13. Don't Ignore Feedback: Actively seek and act on feedback to improve your offerings and customer experience. 14. Don't Skip Content Marketing: High-quality content is essential for educating and engaging your audience. 15. Don't Ignore Competitor Analysis: Regularly analyze competitors to stay ahead in the market. 16. Don't Overlook the Power of Reviews: Positive client testimonials and reviews can significantly influence prospects. 17. Don't Neglect a Strong Value Proposition: Clearly articulate the unique value your product or service offers. 18. Don't Ignore the Importance of Branding: A strong, consistent brand presence is crucial in B2B markets. 19. Don't Avoid Collaborations: Partner with other businesses and influencers to expand your reach. 20. Don't Forget About Compliance: Ensure all marketing practices comply with relevant regulations and industry standards. #b2bmarketing #saasmarketing #softwaremarketing

Building a list for campaign outreach in B2B or B2C can be approached in two effective ways: 1. Scraping from Paid Platforms 2. Creating Your Own List via a Website or Landing Page I've tried both methods, and each has its merits. Here's how to Maximize ROI from Both Sources For Method 1: Scraping from Paid Platforms - Identify your strengths and offerings to create a detailed buyer persona or ideal customer profile (ICP). - Extract and clean the data, ensuring its accuracy. - Conduct a random analysis of the accounts to understand prospect profiles better. - Implement A/B testing to gauge reactions to your campaigns. For Method 2: Building Your Own List - Make your website or landing page visually appealing and include clear calls to action. - Invest in SEO and paid ads to drive traffic to your site. - Automate your email campaigns and provide valuable marketing materials to keep subscribers engaged. - Invite them to webinars or offer free demos to build trust and interest. Personally, I advocate for Method 2, as it tends to yield sustainable results and attracts a more relevant audience. What strategies have you found effective for list building? Mention in comments #MarketingInsightsByWaqas

B2B Marketing in the US: A Data-Driven Powerhouse The B2B marketing landscape in the United States is undergoing a significant transformation, fueled by the power of data! Here are some key takeaways from a recent analysis by Revista Merca2.0: Soaring Spend & Data Focus: - B2B marketing and advertising spending in the US is on a steady rise, expected to reach a staggering $59.5 billion in 2024 and potentially surpassing $69 billion by 2026. - This growth reflects the increasing importance businesses place on targeted and data-driven communication strategies. - Data spending within B2B marketing is also on the rise, projected to approach $4 billion by 2025. This highlights the growing demand for actionable insights to inform marketing decisions. The Benefits of Data-Driven B2B Marketing: - Improved Targeting: Data allows for precise audience identification and personalization of marketing messages, leading to higher engagement and ROI. - Competitive Advantage: Data-driven insights empower businesses to understand market trends, competitor activity, and customer needs, enabling them to stay ahead of the curve. - Customer Retention: By leveraging data analytics to understand customer satisfaction and predict churn, B2B marketers can foster long-term relationships and maximize customer lifetime value. - Adaptability: Data analysis fosters a culture of continuous improvement. Regularly evaluating data allows marketers to refine strategies and adapt to changing market conditions. By embracing a data-driven approach, B2B marketing teams can navigate the complexities of the B2B landscape with greater effectiveness. This translates to stronger brand recognition, increased lead generation, and ultimately, business growth. How are you leveraging data to inform your B2B marketing strategies? https://ow.ly/BSOr50T15WI #B2BMarketing #DataDrivenMarketing #USMarket

🚀 Top 5 B2B Marketing Strategies 🚀 Research: Understand your clients and improve your services with data-driven insights. Niche Strategy: Specialize in a specific area to become a market leader and stand out. High-Performance Website: Make your website a hub of expertise and visibility. SEO: Optimize your site to be found by your target audience and increase leads. Social Media: Enhance your reputation, connect with contacts, and monitor your brand. Boost growth and profitability with these strategies! 📈 #B2BMarketing #BusinessGrowth #MarketingStrategiesniche to become an industry leader and stand out from the competition. Boost growth and profitability with these strategies! 📈 #B2BMarketing #BusinessGrowth #MarketingStrategies

Is your B2B marketing strategy stuck in 2015? It's time to level up and get personal with your audience! I just stumbled across this gem of an article on MarTech titled "7 steps to creating an audience-based B2B marketing plan." https://lnkd.in/gQnE-MSB Here are the key takeaways: • Personalization is king 75% of customers expect tailored experiences • Audience-based planning aligns sales goals with marketing strategies • Target accounts based on their journey stage, industry, and pain points • Use a 7-step process to create your audience-based marketing plan • Leverage CRM tools for detailed reporting on campaign success It's time to ditch the one-size-fits-all approach and embrace personalization beyond just using first names. By adjusting your messaging according to the customer's journey, you'll see better lead quality and more efficient use of your marketing budget. Happy Tuesday! Let me know your thoughts. Casey Jones #B2BMarketing #AudienceBasedPlanning #PersonalizedMarketing #MarketingStrategy #SalesDrivenMarketing

🔍 Decoding ABM for B2B Success in 2024: A Critical Evaluation 🔍 In the realm of B2B marketing, the evolution towards more focused strategies is undeniable. Among these, Account-Based Marketing (ABM) stands out for its precision targeting and customised approach. But the burning question remains: Is ABM the right fit for your business in 2024? After diving into this comprehensive MarTech article that sheds light on the intricacies of ABM, More Than Words is keen to share some of the best insights: • ABM at its Core: A strategy that zeroes in on high-value accounts with a tailor-made marketing effort, ABM is celebrated for its ability to foster deeper connections and drive significant business growth. • The Bright Side of ABM: From enhanced targeting and customisation to improved alignment between sales and marketing teams, ABM promises a slew of benefits including higher conversion rates and increased revenue. • A Contrarian Perspective: Insights from the LinkedIn B2B Institute challenge the status quo, questioning the reliability of third-party data and advocating for a broader, category-focused approach over hyper-targeting. • A Strong Starting Point: LinkedIn emerges as the pivotal platform for ABM, offering unmatched audience match rates and integration capabilities that are essential for ABM's effective execution. The decision to implement ABM should not be taken lightly. It requires a thorough evaluation of your business's needs, resources, and the long-term value of targeted accounts. 🌐 Let's discuss how ABM fits into your 2024 marketing strategy. Check out the article here 👉 https://lnkd.in/eQRHey2u More Than Words Marketing offers B2B email marketing campaigns based on the ABM model. Find out more here👉 https://lnkd.in/ey3hyBdN #ABM #B2BMarketing #DigitalMarketing #MarketingStrategy #Personalisation #LinkedInMarketing

Revolutionize your B2B marketing strategies by mastering the art of brand building intertwined with data-driven tactics for unparalleled revenue growth. -> Brand Building Impact: Discover how a solid brand foundation boosts your chances of outperforming competitors by 31% in demand generation, establishing you as a leader in your industry. -> Tactical Synergy: Learn how the integration of email marketing, social media, and content creation not only fortifies your brand but also significantly increases your revenue, demonstrating the power of cohesive marketing strategies. -> Refining ABM: Understand how refining your Account-Based Marketing strategies can lead to a 29% increase in customer retention and a 25% boost in revenue, outstripping traditional marketing methods. Step up your game with a robust strategy that leverages strong brand presence and targeted, data-backed marketing tactics. Don't just compete; dominate your industry with precision and insight. Ready to tap into these proven strategies and watch your business grow? #B2BMarketing #DataDriven #BrandBuilding #MarketingStrategy #DigitalMarketing #RevenueGrowth #tcgllc

Happy #MarketingMonday! Looking to enhance your B2B marketing strategy? Here are some tailored tips just for you: 1️⃣ Create a comprehensive B2B marketing plan that includes your goals, target audience, key messages, channels, tactics, and success metrics. A well-thought-out plan will guide your efforts and ensure consistency in your marketing approach. 2️⃣ Make data and analytics your best friends. Dive deep into customer behavior, preferences, and engagement to uncover trends, opportunities, and areas for improvement. Data-driven insights will take your marketing campaigns to the next level. 3️⃣ Understand the challenges and needs of your B2B audience. Tailor your messaging and solutions to address their pain points effectively. Show how your product can solve their problems and add value to resonate more with potential customers. 4️⃣ Embrace a culture of experimentation in your B2B marketing efforts. Test different messages, creatives, offers, and channels to discover what works best for your audience. A/B testing and multivariate testing can help optimize your campaigns for maximum impact. 5️⃣ Stay on top of industry trends and be ready to adapt your marketing strategy based on feedback and data. Look for opportunities to incorporate new technology that aligns with your marketing goals. Use these B2B marketing tips to create better campaigns, connect with your audience, and achieve outstanding results for your business. Need more Info? Jump right into our B2B Marketing Strategies blog below:⬇️⬇️ https://bit.ly/3WkUqfE #B2BMarketing #MarketingStrategy #DataDrivenMarketing