One thing stands out after three decades in telecom: people remember their first coach. That person who advocated for them, who showed up when they needed them, the one who treated them like they mattered. And in customer service, that’s exactly what we should strive to be: advocates and coaches for our clients. Why? Because people crave support and guidance. They want to know someone is in their corner, especially when making tough decisions. When clients see you as a trusted advisor rather than just a vendor, they’re more likely to turn to you when they need help, knowing you’ll provide honest insights and support. Your relationship becomes less transactional and more personal. So, how do you become a customer advocate? By following these steps: • 𝗟𝗶𝘀𝘁𝗲𝗻 𝗙𝗶𝗿𝘀𝘁: Understand their needs before jumping in with solutions. • 𝗕𝗲 𝗧𝗵𝗲𝗶𝗿 𝗖𝗵𝗲𝗲𝗿𝗹𝗲𝗮𝗱𝗲𝗿: Celebrating their wins lets them know you're in their corner. • 𝗘𝗱𝘂𝗰𝗮𝘁𝗲, 𝗗𝗼𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗦𝗲𝗹𝗹: Share the specialized knowledge you have so they can make informed decisions. • 𝗙𝗼𝗹𝗹𝗼𝘄 𝗨𝗽 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆: A quick check-in call, text, or email goes a long way in showing you care. When clients feel supported and understood, they’re not just likely to stick around – they’ll also spread the word. And you'll find that you've built a community, not just a customer base. #CustomerService #ClientAdvocacy
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