Tony L. Mann, MBA’s Post

Is generative AI a boost or a threat to our creativity? 🤔 As AI becomes a key player in our creative toolkit, this question is more relevant than ever. At OLS, we view AI as a powerful tool for creativity, but one that works best with human partnership and oversight. This perspective is echoed by a recent Canva and Harvard Business Review report, where 42% of 500+ business leaders agreed that AI enhances creativity, while also saving time and sparking new ideas. Despite concerns, companies like Adobe and Canva are doubling down on AI investment, whilst Kevin Bender of Colgate-Palmolive captures our sentiment perfectly: "With ethical and responsible use, AI can be a creative copilot." Where do you stand in the great AI debate? 🗣️ Read more here 👇 #AI #creativetools #advertising #creativeAI #AIcreativetools #futureofcreativity

In a recent conversation with a friend, we compared the creativity of AI to human creativity. But without a clear definition of creativity, it is hard to arrive at a satisfying conclusion. So perhaps a more meaningful discussion to have is about how AI can aid human creativity. Turns out many people think it can. As reported by TechBrew, a recent report from Canva and Harvard Business Review Analytic Services revealed that: 1️⃣ 42% business leaders said “GenAI can enhance creativity at their organization to a great extent.” 2️⃣ More than six in 10 respondents said automating repetitive tasks with AI lets employees focus on “more creative endeavors.” 3️⃣ Three in five said the tech accelerates idea generation, while 49% said AI was fully “creating content with minimal human intervention.” https://lnkd.in/edxt8Byj What are your thoughts on the impact of generative AI on human creativity? #genAI #creativity

A scary statistic from a report from #Canva and Harvard Business Review Analytic Services, which surveyed 500+ business leaders: 49% said #AI was fully “creating #content with minimal human intervention.” If that was AI-generated text that needed to be verified for accuracy and originality while echoing brand voice and offering a unique point of view, then more than "minimal human intervention" is needed. #artificialintelligence #contentstrategy #contentcreation #aicontentediting #humanizingaicontent

🌟 Exciting read this morning! 📚 The latest report highlights AI's potential to enhance human creativity. In my recent user interviews, many express relief at AI handling tedious day-to-day tasks, while still empowering them to add that final special touch. 🎨

Modern marketers are no longer tasked with just brand building. They also need to understand and analyze data to glean actionable insights. Why are actionable insights so important? Because they tell you why, when and how customers buy, and how different audiences progress from one stage of the buying journey to the next. Gaining these insights requires a combination of creativity, technology and data, which together create a sort of ‘brand alchemy.’ This is now increasingly possible thanks to the power of generative AI. According to Jatinder Singh, Global Head of Data & AI at Accenture Song: “We’re now in the midst of an AI revolution and the customer topography has never been more complex. Finding the right mix of algorithm and emotion is the Holy Grail, no matter who you are trying to reach, or what you’re trying to solve for.” As marketers, we all need to rise to the task and find that mix of ‘algorithm and emotion’ to understand our customers better. Where are you on this journey? How are you harnessing Gen AI? I’d love to hear about your own challenges. #GenAI #GenerativeAI #ConsumerInsights #BuyerBehavior #ActionableInsights https://ow.ly/4xIR50R4p7w

I am resharing my recent article about the principles of AI communications because companies - large and small - continue to make these avoidable mistakes. 1️⃣ Not Tailoring your AI Narrative for Different Audiences: Instead, communicate in a way that meets different stakeholders where they’re at. Investors and policy makers likely have very different expectations than your employees and customers. 2️⃣ Not Using Data, Actions and Evidence to Build Trust: Instead, use customer stories, financial metrics, survey data and other evidence to combat skepticism and help you stand out from the noise. 3️⃣ Surprising Everyone with Big Bangs and Blunders: Instead, prioritize more iterative, imperfect product releases over fewer big bang launches. Bringing your audiences along the journey helps you earn their permission to innovate and make mistakes in the future. #AI #communications #PR https://lnkd.in/dyc3MxW4

🚀 Check out this blog I contributed to for Tech Trends Late 2024, Brands2Life! We explored the transformative power of generative AI in communications. Big shout out to Andrew Bruce Smith and Kate Smith for their invaluable contributions and for driving of the discussion. Here's a sneak peek at what you'll uncover: 🔍 The incredible potential of AI in generating 30% of marketing content. 💡 Embracing AI isn't just about efficiency; it's about unlocking creativity. AI augments human capabilities to drive better outcomes in communications. ⚖️ Explore the ethical considerations and challenges of integrating AI into our workflows, from data security to transparency. 📽️ Uncover the promises and limitations of AI in video production and creative storytelling, as shared by our Head of Film, Matt Peltier. 🔄 Learn how to strategically implement AI in your communications team, from identifying opportunities to building a solid business case. Ready to ride the generative AI wave? Read the full blog post here https://lnkd.in/eCuJgxZA and let's shape the future of communications together! 🌊 #TechTrends #GenerativeAI #CommunicationsEvolution #Brands2Life Original post on the Brands2Life page here: https://lnkd.in/eyr4Ji7V

Navigating leadership in the era of AI? This article has you covered! 🤖 Explore insightful tips and strategies for leadership in times of AI in this thought-provoking article from Forbes Agency Council: "Leadership In Times Of AI: 7 Tips From The Trenches". As AI continues to reshape industries and redefine the workplace, leaders must adapt their strategies to effectively harness the power of technology while maintaining a human-centric approach. This article offers practical advice from industry experts to help leaders navigate the complexities of leading in the age of AI. Stay ahead of the curve and lead with confidence in the era of AI! #Leadership #AI #FutureOfWork

Tired of AI-generated content that sounds like a robot? 🤖 Is your content filled with glaring words that scream “this is AI generated?” Let's fix that! On September 12th, join Goldcast for Leveraging AI for Brand Voice, where we'll show you how to turn AI into your brand’s best friend (minus the annoying iterations). Ruth Favela, Bryan Grover, and Lauren Creedon will join me to cover their best tips on how to train AI to best align with a brand’s voice and tone. 🚀 What to expect: • Learn how to train AI to echo your brand’s unique voice. • Get the lowdown on AI tools that bring your brand’s personality to life. • Live demos showing how easy it can be to align AI with your brand guidelines. 💬 Takeaway: Crafted prompts, smarter workflows, and a new AI sidekick that understands your brand's vibe. 🔗 Join us to ensure your AI is in tune with your brand. Don’t let your content sound like everyone else’s! https://bit.ly/3MxVuGA

Is your AI content absolutely nailing the tune like Chappel Roan?🎶 Or is it a little off-key like William Chung (American Idol throwback for y'all). If it's the latter, join us on September 12th for a crash course in Leveraging AI for Brand Voice. We’re talking about AI that truly matches your brand to the perfect pitch. 🔥Here’s what’s in store: • Master the art of prompting AI to mirror your brand’s personality. • Discover essential tools that make content creation come to life. • See AI in action as we fine-tune it to match real-world brand voices. 📚You’ll leave with: Tailored prompts, actionable insights, and AI workflows that save time and effort. 🎤Ready to amp up your brand voice? Register now and let’s make your AI content unforgettable! https://bit.ly/3MxVuGA