Tom Rees’ Post

Last week, Amy Highland and I hosted our traditional 𝑨𝒏𝒏𝒖𝒂𝒍 𝑺𝒖𝒎𝒎𝒊𝒕 for WIRO | Shopify Plus Agency reflecting on an awesome 2024 and setting ambitious goals... not only for 2025, but through to 2030 🫢😱 As we presented our end of year deck, its absolutely 𝑰𝑵𝑺𝑨𝑵𝑬 how much we've achieved in 12 months.... 🌶 🔥 😮💨 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 + 𝐒𝐚𝐥𝐞𝐬 💥 Overhauled Branding + Positioning 💥 Re-defined Service Offering 💥 New Website launching Jan 💥 Invested in SEO + Social 💥 Hosted 2 Events with Partners: F1 Arcade 🏎 + Puttshack ⛳ 💥 Introduced Automations 💥 Everything routed in data, with more A/B Testing + User Testing 💥 Huge Year in Numbers: 98 Blogs, 247 Social Posts, Engagement +417% YoY 𝐓𝐞𝐚𝐦 💥 Established Senior Management/Lead Team 💥 Onboarded +𝟏𝟑 team members YTD 😱 💥 Hired BD + Commercial Director to grow Sales 💥 Hired dedicated CRO + Data specialists 💥 Hired additional PM's + Frontend Devs 💥 Hired additional QA 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 💥 Rolled out Buddy System (DevOps) 💥 CORE Framework (DevOps) 💥 Dedicated Project Retrospective Workshops 💥 Improved Ticketing System 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 + 𝐆𝐫𝐨𝐰𝐭𝐡 💥 Rolled out Quarterly Growth Reviews 💥 Increased 57% of Accounts Commitment 💥 Retainer Retention Rate YTD 90% 💥 Retainer Revenue YTD +20% 💥 Won eCom Start up of the Year with House of Charcoal 🏆 💥 Various Award Shortlists 💥 Introduced Dedicated CRO Offering Major progress this year, which wouldn't have been possible without team WIRO | Shopify Plus Agency who I am very grateful for every day! 💜 Wishing everyone a Merry Christmas 🎄 and a very Happy New Year, we'll be back in 2025 to do it all again, but even better 🔥 🎆 🎇 🧨 #team #culture #agency #growth #ecommerce