Tom Crate’s Post

Niching down can be challenging and as a motion designer you can consider these 3 factors to help you handle it: 1. Your top skills 2. What industries align with your skills and interests 3. Your values What are your questions about niching down in your motion design career??? Next post will be for multi-talented designers, stay tuned ✨ #motiondesign #motiongraphics #niches #motiondesignniche #nichingdownasamotiondesigner #design #explore

3 key lessons I learnt form doing motion design series Ever wondered why motion design is still a trend? And why the designers keep giving their best in this? Well, let me unlock that chapter so that you know why motion design is still the lovable child. 1. Discipline: There's always that shiny object syndrome in this field whereby, you think the motion design piece you have started isn't better, and that you need to start another piece ASAP. However, sticking to the original purpose of the design means you have to finish what you started, at all costs. This cost is what's referred to as discipline. 2. Creative mind: On a nutshell, you tend to give your best to something you like/love/want to share with the world. This rings true, given that a particular motion designer wishes to share the best creative piece with the world, hence they tend to develop creative strategies for the design. 3. Community: What is the use of a good piece if you only keep to yourself? Sharing your best design pieces with a community means you will form a close connection with those in your field, or even learner who are looking for inspiration. Since I am starting this journey, I look forward to you joining me to share the best with the universe. I look forward to giving the best. #motiondesign #motiongraphics #creativedesign #community

The Perception Gap Between Motion Design and Other Fields In the creative industry, it’s common to encounter individuals who don’t fully grasp the intricacies of motion design or graphic design. Many people believe that design is simply about picking the right fonts, colors, or transitions, overlooking the foundational principles that guide effective motion design. These principles—such as timing, spacing, anticipation, and ease—require years of experience, study, and practice to master. Yet, there are often situations where individuals outside the field confidently assert their understanding, even when their knowledge is superficial at best. This gap in understanding is not merely frustrating but can also be a significant barrier in collaborative environments. Motion designers often find themselves in positions where they need to explain or justify their creative decisions, not because they are wrong, but because others fail to recognize the depth of expertise involved. The challenge intensifies when ego enters the equation. When someone’s sense of self-importance overshadows their willingness to listen or learn, it creates a dynamic where constructive conversations are replaced by defensiveness and resistance.

Join us this Thursday in Building 13, Room 1237 as AIGA CPP , Professor Acock, and Building 13 welcome @thisisbien who will be doing their Inclusive Motion Design Workshop with us for the first time ever! - Who is This is Bien? This is Bien is a world class LA based Motion Design studio with clients such as; IDEO, IBM, Target, Apple, Nickelodeon, and more. This is Bien is a multicultural agency who strives to make Motion Design as inclusive as possible. The work speaks for itself. - What is Inclusive Motion Design? - This is Bien writes: "After years of looking at one set of brand guidelines after another, we noticed a pattern. Big brands are failing the diversity and inclusion test. Mass-produced media is designed around the outdated notion of the ideal average. In corporate illustration and motion design, you see perfect people with the same body types, facial features, age, and ability. If you’re lucky, they’ll all be different shades of purple, green, and other abstract colors. This uniformity represents symbolic diversity and minimizes the full spectrum — and beauty — of humanity. This is why we founded our studio on inclusive design principles. For brands, agencies, and production companies that employ creatives, inclusive motion design means “designing with, not for.” With this in mind, we coined the term Inclusive Motion Design (InMoDe™) to describe our studio’s approach to design, illustration, and animation production services." - As always, Alumni welcome and encouraged to join us! - Motion Graphics by: This is Bien www.thisisbien.com - Cal Poly Pomona College of Environmental Design California State Polytechnic University-Pomona - #cpp #cppenv #calpolypomona #visualcommunication #studioart #arthistory #artschool #motiongraphics #inclusivity #inclusivedesign #thisisbien

The moment I started doing this, my motion design projects hit new heights! No, I didn’t add more layers. I learned to master less. Here’s the deal... I see too many motion designers overcomplicating their projects with too many effects and layers. This slows down your workflow. Instead do this!... But not every trick deserves a spot in the design. Clarity is key, my friend. Steer clear of overloading your work. Chances are, less is more! 🎬 Weekend Motivation, over! (Repost if this resonates with you ♻️) P.S. What’s your favorite After Effects trick? Drop it in the comments below! Use this post to share your skills.

What are keyframes? What are motion blurs? How do I make more money on the digital space? Must I learn design before motion design? Who is a motion designer? How do I earn as a motion designer? These and a lot more are questions I usually get asked from aspiring motion designers. They are confused, they doubt their abilities to navigate this industry. They have a lot of thoughts that keeps them scared from taking the first step. Happy to let you know that these and much more will be answered at CIM. A gathering of top creators in the space like @ and others who are still to be unveiled. How do you register? Next week, come prepared. Get ready to move from Notion to Motion. Slide geek © #motiondesign

In today's fast-paced digital world, just having pretty pictures won't cut it anymore. If you want to grab attention and keep people interested, you need something more dynamic – something that moves. You need motion design systems. Motion design systems are the future. Our skilled motion designers are here to help your customers experience your brand. Visit the link in the comments to read our blog post about the importance of motion design systems.

Codes and Expressions!! My jaw dropped when introduced to this concept. Are we still talking about Motion Design? Hey, it's my Day 3/90 of becoming a Motion Designer, and while learning something new can be fun, it can also be very challenging as well. I've had to try internalizing some concepts and try understanding at a go, but it isn't coming that easy. It's part of those challenges you encounter, I believe. Motion Design looks so interesting and fun, and this is one of many reasons I'm keeping it going. Are you still on this journey with me? ============================== #motiondesign #motiondesigner #branddesigner #CharlesNnamdi #BuildingInPublic #upskilling #90DaysOfLearning

Codes and Expressions!! My jaw dropped when introduced to this concept. Are we still talking about Motion Design? Hey, it's my Day 3/90 of becoming a Motion Designer, and while learning something new can be fun, it can also be very challenging as well. I've had to try internalizing some concepts and try understanding at a go, but it isn't coming that easy. It's part of those challenges you encounter, I believe. Motion Design looks so interesting and fun, and this is one of many reasons I'm keeping it going. Are you still on this journey with me? ============================== #motiondesign #motiondesigner #branddesigner #CharlesNnamdi #BuildingInPublic #upskilling #90DaysOfLearning

"Feeling super grateful today! 🎉 My boss surprised me with an amazing gift 🎁 recognizing my work as a professional designer. 🖌️✨ It's so rewarding to work in a place that values creativity and effort! 💡🙌 This just goes to show how important it is to be in an environment where your passion is appreciated. 🌟 Whether you're sketching ideas, designing interfaces, or crafting motion graphics, the recognition makes all the difference! 💻🎨 #DesignerLife #GratefulHeart #CreativeJourney #WorkRecognition"