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CEO - Placing Executive talent across Exterior Envelope & Construction Product space.

Hiring for Specification Sales? Here’s What to Consider - We’re currently running several Specification Sales recruitment drives, with most of our clients either in high-growth start-up phases, expanding into new markets, or building new divisions. Others are adding senior talent to strengthen their routes to market. One big question often comes up: 💡 Does a candidate need to come from the exact same space as your product to succeed? If someone has a strong specification background and can quickly get up to speed on your product range, do they really need to have been selling exactly what you sell? Think about this: someone trusted by architects, developers, GCs, and contractors can open doors and drive results. Product knowledge is teachable. Relationships and trust? Those take years to build. That said, how does it look when someone jumps from selling Product X one week as “the best thing since sliced bread” to selling Product Y with the same pitch? A balanced approach is key—someone with credibility in the market who can also adapt to your brand. What to Keep in Mind When Attracting Top Sales Talent: • The best sales performers aren’t usually actively looking for a new role. They’re earning well, well-respected, and likely working through a strong backlog of commissions. • To attract them, you’ll need to offer something compelling—whether that’s guarantees, sign-on bonuses, or a clear development pathway. • Expect competition for top talent, especially if you’re looking for a proven performer. Finding the right person might take patience, but if you get it right, they’ll deliver long-term value. Trusted relationships and strong routes to market always yield the best results. If you’re looking to bring serious sales talent into your team, let’s have a conversation about how we can help. Lignum Executive The Lignum Group

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