Tom Ochoa’s Post

CANCELLATIONS It's part of the reality for comedians, when we are not at the level of notoriety where we can continuously put buts in seats. Especially for weekday shows where its a little harder to get butts in seats than say a Saturday. For me, I organized a few tours on my own without thinking about what happens if one of the pieces fall through. Last week, I had a Wednesday cancellation for lack of ticket sales. A lot of people who said they planned to go did not get tickets in advance so the show was cancelled. This week I had a couple cancelations, one in advance and one last minute. The one in advance led to a new opporutnity at a club that I hope to impress. That was a positive development from a negative. The other one was a scheduling issue where the venue booked a live band instead. That's a first. The booker still paid me, which was nice but that money will just go towards finding a hotel. I was on the computer and phone hitting up venues and friends performing in the area and now have 2-3 options to at least get stage time within the 100 mile radious. I have to decide still whether to take one of the show that could lead to more work, but take me out of the way or just go somewhere I can have fun with the other comedians on the show and have a fun show. I really wish I had a manager to help me make these decisions. Please go watch and share my special if you have not already so I don't have these problems anymore. It's called Middle Western, Middle Eastern. And its free and in the comments below. #standup #road #comedyspecial

Why aren’t you posting your tour dates and messaging your fans on Bandsintown? Need help on how to do this, lets talk! #musicmarketing #albumpromotion #tourpromotion #michaelbrandvoldmarketing #contentstrategy #digitalstrategy #musicbizweeklypodcast #musicbiz

Why aren’t you posting your tour dates and messaging your fans on Bandsintown? Need help on how to do this, lets talk! #musicmarketing #albumpromotion #tourpromotion #michaelbrandvoldmarketing #contentstrategy #digitalstrategy #musicbizweeklypodcast #musicbiz

What is a "Showtime" experience for your clients? Watching the rise of the Lakers Dynasty the years in the 80s they put on a hell of a show. Celebrities in the stands, night clubs, and a ton of events. They call it "Showtime". How are you creating a showtime experience for your clients?

How do you decide which tests to run on your site? Cameron Calder sat down with Sean McCarthy on The Lucky Orange Show as they discussed a core CRO topic: Grading and Prioritizing Optimization Ideas. The constant debate within CRO is how to prioritize your backlog of testing ideas that you're consistently adding to. Do you test your lowest hanging fruit with minimal risk and average reward? Or do we go after the more complex tests that will be harder to implement but could have much larger business impact? If you've struggled with these dilemmas yourself or are just curious to hear what it's about, dive into this super interesting discussion and have a listen! Available on Spotify and YouTube. Links in the comments!

There are millions of ideas that go into every website change. Where to test? What to test? What metric to look at? How impactful will it be? Building a Framework that allows for clear decision making and prioritisation can get you testing quicker than ever! Listen to what Cameron Calder had to say in conversation with Sean McCarthy on the Lucky Orange show!

From set-up to showtime! Watch the transformation 🤩 #EventProfs #EventTransformation #EventSetup

🚨 Cease and Desist Drama 🚨 After single handedly destroying break dance’s Olympic Dreams, Rachael Gunn has turned her sights on Steph Broadbridge’s comedy “Raygun: The Musical.” Lawyers for the professor and self-proclaimed break dancer sent a cease and desist letter to the venue which was set to host the comedy claiming among other things that the show would: 1. disparage Rachael's character (Hmm… Rachael’s performance in Paris speaks for itself). 2. violate her copyright in the dance she performed at the Olympics (because apparently, she owns the rights to all kangaroo-inspired moves). 3. breach her trademark on the name "Raygun" and falsely imply her endorsement (as if anyone would believe that!). While Steph's show might be on hold in Sydney, let's take a moment to appreciate how the First Amendment of the United States Constitution would have her back. The Freedom of Speech found in the First Amendment limits the exclusive rights granted to the owners of copyrights and trademarks as well as the rights an individual has in their personae. For example, anyone can tell someone else’s story in the United States as long as they do so without defaming the third party. It’s how so many true crime stories can be told every night on television and in nearly every podcast. It’s also how comedians can parody and satirize to their heart's content, thanks to robust protections for creative expression. So, here's to hoping Steph can bring her show stateside, where the laughs (and the legal protections) are plentiful! 🎤🇺🇸 #Comedy #CreativeFreedom #FirstAmendment #LegalDrama #Olympics #IntellectualProperty #Parody #RaygunTheMusical

so good on so many levels

I recently had the opportunity to attend both a Harlem Globetrotters show and a Dude Perfect performance in Kansas City, and the contrast between the two experiences was striking. While the Globetrotters have been entertaining audiences with their unique blend of basketball skills and showmanship for nearly a century, their recent performance felt dated and lackluster compared to the high-energy, engaging show put on by Dude Perfect. Despite the Globetrotters' incredible legacy, it's clear that they're struggling to keep up with the changing tastes and expectations of modern audiences. Dude Perfect's ability to sell twice as many seats as the Globetrotters is a testament to the power of innovation and adaptability in the entertainment industry. As leaders, it's easy to become complacent when you've built a successful brand over many years. After all, every dollar we make is a reason not to change anything. And the Globetrotters have a lot of reasons to keep things as they are. However, in today's rapidly evolving entertainment landscape, even the most iconic institutions must adapt to stay relevant. If the Harlem Globetrotters want to continue inspiring and entertaining audiences for another 100 years, they must be willing to embrace change and update their approach. In my keynotes, I often talk about the need to reimagine how we deliver our services. To literally start with a blank sheet of paper and imagine version 2.0 vs. making incremental improvements. For instance, I strongly feel that the game between the Globetrotters and the Generals should be a real game vs a fake one. And perhaps there are consequences or bonuses based on who actually wins. Have you seen the show? What would you add?