Tom, Dick & Harry Creative Co.’s Post

🏀 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐲 𝐨𝐟 𝐡𝐨𝐰 𝐈 𝐛𝐞𝐜𝐚𝐦𝐞 𝐚𝐧 𝐡𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐇𝐞𝐢𝐟𝐞𝐫. What started as a quick segment about Granny Basketball turned into a full-blown production: three segments, a live studio basketball game, and me sweating through my granny shot attempts. Spoiler alert: I didn’t miss my 𝘴𝘩𝘰𝘵—I just missed the basket. Here’s the 𝐩𝐥𝐚𝐲-𝐛𝐲-𝐩𝐥𝐚𝐲 from behind the scenes: 🗣 𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐥𝐚𝐲𝐬: I mapped out the flow and feel of the segment, working hands-on with the crew, graphics, photographers, editors, and social media teams to make sure every detail landed perfectly. 🏃 𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐨𝐮𝐫𝐭: Imagine three segments, a live basketball game, and a studio buzzing with departments—each needing answers before the shot clock ran out. Managing this production meant directing every moving part: syncing crews, graphics, photographers, and editors while making split-second calls to handle the unexpected. Let’s just say, the real workout happened off the court. 🏀 𝐒𝐥𝐚𝐦 𝐃𝐮𝐧𝐤 𝐌𝐨𝐦𝐞𝐧𝐭: The segment ended up being such a hit that the network used it as part of their campaign to promote the show. That? Yeah, that felt good. 𝐓𝐡𝐞 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Every story I work on leaves me with something unexpected—a little “aha” moment I didn’t see coming. This one? Hearing the stories behind these women and 𝐰𝐡𝐲 they play reminded me that 'slowing down' in life is totally optional and it's never too late for a new chapter...and I definitely want a chapter titled: 🎶 I wanna be a… baller. A granny shot caller! 🎶 #brandjournalist #storyteller #news #journalist #directorofcommunications #brandstory #pr #prstrategy #media #mediarelations #producer #onairtalent #reporter #tvhost #spokesperson #mediacoach #mediatraining #brand

Myriad uses film capturing and editing techniques to illustrate the similarities between artists and athletes in their second installment of a short film series for Carolina Performing Arts: . . . #brand #brandstory #brandstorytelling #brandfunded #brandfundedcontent #brandedentertainment #entertainmentmarketing #advertising #storytelling

Each year, ADWEEK's Creative 100 list recognizes the most creative and innovative professionals across advertising, marketing, media, filmmaking and much more. ADWEEK's editors curate the final list, but it's also open for external nominations. Please consider submitting someone you admire or even nominate yourself – especially if you're someone who doesn't usually put yourself forward for awards. Can't wait to see your picks. #creativity #advertising #marketing

Your creative strategist sits behind a computer. Our creative strategists direct the shoots. Creative strategists should be active on shoots. They work with talent to get the script right and make sure the footage is what they want. Proximity to creation is our difference

Who are the top agency creative directors in the world today? (I’m asking for a friend) No really. I’m helping to bring cartoons back into mainstream advertising, and looking to recruit the top ten creative directors to join an advisory board. I can’t reveal the client’s name, but it’s a major force in the art form. Cartoons are powerful generators of Flip Moments. When we laugh, a point of agreement is immediately planted in the reader’s mind. Take the cartoon below, for example. If you’ve ever lost a job, you know how random and unfair it can be. But if this cartoon was part of an ad for Indeed or ZipRecruiter, it would get your attention (because cartoons are the best read and remembered part of anything in print or on a screen), and if you’re laughing, you’re agreeing with our point: You lost your job. It’s not fair. We acknowledge your pain. Now let’s get you an even better job. Cartoons are a great way to get people’s attention and get them quickly nodding their heads in agreement. So, back to my question. Who do you know, who might you recommend we approach for that advisory board? Who are the top agency creative directors in the world? #advertising #marketing #creativedirector #cartoons

Just a simple ad slogan or or powerful message? The story of a copywriter in the 70s who coined a slogan to mark female empowerment across the world! Once again we see the impact brilliant creative development, story telling and excution can have on how things come to be.

#MediaMavens know that in #BroadcastNews, #Package has a particular traditional meaning, the overall aggregation of the elements of the story. However, today, at #ABCnews, executives are all atwitter because one of its bigname #NewsActors #Anchor #DeMarcoMorgan gives new meaning to the Industry term #NewsPackage, based on the #PR Pic he decided to post!

Have you seen Deadpool & Wolverine yet? Even if you haven’t, we’re sure you’ve already experienced some of the film’s comprehensive marketing campaign! Learn more on PRWeek: https://ow.ly/O9Ux50SRrxR #DeadpoolandWolverine #Marketing #Film #Cinema

Remember when Kevin Hart became David Beckam? #GoodAdsMatter The plot of this ad may as well be a movie in the making because we are here for hours of this banter. This spoof campaign, for the clothing brand H&M, features comedian and actor Kevin Hart preparing to play ex-England captain, David Beckham, in a biopic based on the latter’s life. Kevin takes “method acting” far too seriously, as he begins shadowing Beckam, to the point of, occasionally, crossing his personal boundaries. Kevin is everywhere—his house, his gym, on his shoots and even in his bed! His eager beaver attitude doesn’t make it any easier for the soccer star, and naturally, gets on his nerves… but hey, he might as well have started to enjoy it. Just a little bit. All of this transpires while the two sport matching H&M outfits, and deliver one comical moment after another. That’s one way to incorporate the subtlest of product integrations while keeping the audiences engaged for a whole seven minutes! 𝗜𝗻𝗱𝗶𝗮'𝘀 𝗙𝗶𝗿𝘀𝘁 𝗘𝘃𝗲𝗿 𝗔𝗱-𝗳𝗶𝗹𝗺 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dsGAApY6 Country: UK Year: 2015 Brand: H&M Advertising Agency: adam&eveDDB Creative Team: Patrick M. & Feargal Ballance Media Agency: Universal Mccann Production Company: SONNY Director: Fredrik Bond DOP: Ben Seresin Second Unit Assistant Director: David Backus Production Design: Joseph Cooney Producer: Alicia Richards Production Manager: Nicola Dempsey Cast: David Beckam, Kevin Hart & Ursula Wallis Production Service Company: Rival Schools Post Production: Martial Street Editors Editing: Tim Thornton-Allan & Matthew Post Production/VFX: The Mill 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK #GoodAdsMatterRoundtableSeason1 #Creativity #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

Subtle Brand integration. Effective Storytelling. 💯