Last week I was speaking to the head of health equity at a large medical society and they said something that shook me hard. “Can you help us scrub DEI out of our messaging around health equity?” No, I won’t. We will not achieve healthcare that is accessible, affordable, and accountable without diverse systems of care that advance equitable health outcomes through inclusive approaches to engaging people in their own health. So while some are wasting time on political PR, read this piece from Neel Shah on the approach Maven Clinic took to achieve Health Equity accreditation from NCQA. Major takeaways: *Yes, too many companies in healthcare and beyond were always either hyper-focused on diversity in HR or saw DEI initiatives as a marketing effort *Companies to watch have realized what all healthcare purchasers or payers are realizing: since they are on the hook for dollars and outcomes, and disproportionate health outcomes and disproportionate costs are unsustainable, a one-size-fits-all approach doesn't work (h/t to Ankoor Shah MD, MBA, MPH) *These companies realize that a tailored approach actually captures more patients. In other words, they see health equity as a solution to the business problem they are solving Don’t run away from health equity. Companies built to last know what it looks like and they’re shopping.
Everyone can feel it—there’s been a substantial shift in energy around DEI initiatives in America. As companies revise their DEI commitments, I know many of us in health care are watching and wondering what this means for health equity. For the latest Preprint out today, I investigated why as DEI wanes, health equity may actually be waxing. One key finding: health care purchasers today know disproportionate outcomes are unsustainable. Health equity can be a true solution—but in order to actually produce better results, services need to be purpose-built for the populations they seek to serve. An unexpected example of this for health care may actually be The Walt Disney Company…as their former head of multicultural audience engagement Julie Ann Crommett explained. I also spoke with Margaret O'Kane, President of the NCQA and Ankoor Shah MD, MBA, MPH who spent many years advising corporate America on health equity strategies. It’s against this backdrop that I’m also thrilled to share the news that Maven Clinic became the first digital health company to achieve NCQA Health Equity accreditation today, which in the industry, is the gold standard of what excellence looks like. Our Director of Health Equity Dawn Godbolt, Ph.D. led the charge, putting teams, talent, dollars, and data behind this project for two years. As Dawn often reminds me, health equity is fundamentally aspirational. It’s something every day we must work towards. At Maven, we are committed to that work. https://lnkd.in/gjA5yP4m
This is heartbreaking, especially in light of the data. Some highlights (lowlights, if you ask me): -- The life expectancy for Black Americans is 4-5 years shorter than that of White Americans -- Black women in the US are 3x more likely to die of pregnancy-related complications than White women -- Uninsured rates for Hispanic Americans (19.0%) and Black Americans (10.9%) are significantly higher compared to White Americans (5.4%) When will we learn that a rising tide lifts all boats?
YES, Tom!!! This. Health equity is not and should never have been a PR play or marketing scheme. Glad you stood your ground. Thanks for sharing Neel's take. "companies built to last know what it looks like and they're shopping" 🎤drop
Appreciate your moral compass and willingness to speak up, Tom Cassels.
Tom Cassels you are solid.
You speak with conviction and integrity. Beautifully stated, Tom Cassels
Health equity isn’t just a moral imperative—it’s a business solution that drives better outcomes for everyone. Tailored care isn’t a 'nice-to-have,' it’s a necessity. Kudos to those leading with purpose, not politics. 👏
Danielle Brown, MSPH our discussions
Thank you for your clarity and leadership Tom!
Well said. We recently founded DIDEH Consulting Group at a time others are running away from DEI initiatives in healthcare. While we were building www.didehconsultinggroup.com, I requested for some feedback from professionals in the medical field. I was told to pass the DEI message across the platform in a more obscure way. The feedback meant no harm, considering the current climate. We stuck to our gut and launched based on what we know to be true - that diverse perspectives enhance problem-solving, drive innovation, and ultimately lead to better health outcomes for all communities. Thank you Tom Cassels for standing on the "right side". There are others like us with you on this road.