Toby Ginn’s Post

Carlsberg is shaking things up with its very first global brand campaign, set to make waves in 120 markets, including the UK starting May 1st. 🍺 The campaign, dubbed 'Do the best things begin with curiosity? Probably,' celebrates Carlsberg's belief in progress through curiosity. This idea stems from a universally recognised human truth uncovered through consumer research: that the best things in life often start with curiosity. It's also a subtle nod to Carlsberg's founder, J.C. Jacobsen, who dared to do things differently in pursuit of crafting a better beer. ⬇️ The integrated campaign kicks off with a brand film and will make its mark across various platforms including social media, digital channels, PR, OOH, TV, and more. This campaign rollout across all 120 markets is a significant move for Carlsberg, showcasing confidence in the campaign's positioning and global relevance. 👏🏼 Do you think Carlsberg is staying true to its roots with this campaign? Want to work with a full-service Marketing Agency? Send us a DM. #carlsberg #marketingcampaign #awesomesauce #marketingandadvertising #viralmarketing

Unlock the secrets to turning ordinary product sampling into extraordinary experiences! 🤩 From creative innovation and personalisation to strategic timing and high-quality samples, our approach ensures memorable brand interactions. Discover how campaigns like the Malibu Confession Booth and Evian Wimbledon Queue Activation set new standards... #Marketing #BrandExperience #ProductSampling #Innovation #ConsumerEngagement

In recent weeks, two iconic brands, The Coca-Cola Company and McDonald's, have captured my attention with marketing campaigns seamlessly integrating anime and K-pop culture to engage global audiences. These initiatives highlight the ever-evolving nature of marketing, emphasizing the importance of maintaining brand identity while embracing current trends. "WcDonald's", a global campaign by McDonald's pays homage to its fictional portrayal in the anime and manga universe, while, Coca-Cola's "Coca-Cola K-Wave Zero Sugar" celebrates K-pop culture through a limited-edition beverage blending classic `Coca-Cola taste with a K-pop-inspired twist. Leveraging the emotional connection fans have with anime and K-pop, both brands effectively boost brand affinity and engagement. These campaigns employ similar strategies, such as global fan engagement, nostalgia evocation, trend adherence, limited-time offerings, collaborations with industry experts, immersive experiences, and interactive gamification. These initiatives showcase the power of marketing to transcend cultural boundaries and forge meaningful connections with diverse audiences. #marketing #campaigns #mcdonalds #cocacola #anime #engagementstrategy

Should the product always be the hero of their ad films? 🤔 This has been a recurring question during both the brief and creative concept evaluation stage. While there's a persistent debate to make the product the star of every ad, couple recent campaigns are proving otherwise. Take Heineken's International Beer Day spot, for instance. Creatively while the glass is the centre of each frame, the focus of the narrative is shifted from the beer to the joy of shared moments, thereby creating a truly resonant ad. It's a bold move that reminds us that the best part of enjoying a beer might not be the beer itself, but the connections it fosters.  This ad reminds me of the latest Coke ad, which also highlighted the importance of human connections over product consumption. By emphasising on the message that “there are more important things to hold on to”, the spot evoked strong emotional responses and created a lasting impression. Both the ads play back to back. In advertising, emotions drive action and campaigns that elicit an intense emotional response & rapid brand recognition, increase attention & build stronger memory structures significantly boosting ad recall. Thoughts? #advertising #branding #marketing #emotionalconnection #consumerinsights #Heineken #coke

🌟 A recent study by Swayable during this year's #Oscars shows that combining a funny, "organic" moment with a traditional ad spot can boost brand lift and purchase consideration. Find out how Diageo's Don Julio created a winning Oscars moment that resonated with viewers! #PersuasionIntelligence #MovieMarketing #Oscars2024 #DonJulio #spiritsindustry #SwayableStudy 🚀🎥📊 https://hubs.ly/Q02pwY4Y0

📺 Are we one step closer to smell-a-vision?? McDonald's Amsterdam are turning heads (and noses 👃) with their new OOH campaign. 🍟 In collaboration with TBWA\NEBOKO, they're serving up a series of billboards that diffuse the scent of their iconic French fries. So, how does it work? 👇 ▶ The blank red and yellow billboards contain hidden compartments that are stored with French fries. ▶ When heated by an internal ventilation system, they release the iconic, mouth-watering smell. 🧠 What's even better, all the billboards were placed within 200m of a McDonald's restaurant, instantly feeding people's cravings. What can we learn from this incredible OOH campaign? 🙌 1️⃣ Sometimes less is more, and saying nothing, is better than saying anything at all - similar to the British Airways campaign. 2️⃣ Your brand should be focused on selling a feeling, not a product. 3️⃣ Remember to have a follow-through and provide a quick solution for your customers - e.g. a McDonald's being close by to satisfy cravings. 🤔 What do you think of this OOH campaign? And do you think smell-a-vision is on the way? Share your thoughts in the comments ⬇ 📲 And whilst you're here, if you're looking for a great LinkedIn account that shares the latest: ✅ social media news ✅ campaigns ✅ inspirational stories ✅ and all around goodness you're looking for me - so drop me a follow and let's connect if you're in the creative field or looking for creative services! #marketingnews #marketinginsights #marketingservices #socialmedianews #socialmediainsights #mcdonalds #restaurants #oohcampaign #brandcampaigns #socialmediamanager #campaignmanager #manchester #amsterdam

⛓️Turning Spaces into Places - The Art Of Outdoor - Integrated Out Of Home⛓️ 4 years ago I sent the first internal bulletin about ‘Integrated Out Of Home’. It is The Art Of Outdoor - Ocean’s core - and an idea of what D/OOH was, its evolution and how to harness it practically. It is a methodology for helping brands and agencies generate ideas and build plans where OOH categories play off of each other to maximize outcome. It is about integration, openness and curiosity to and about other media. For the sake of advertising half life extension and effectiveness. Here’s how Pepsi did #IOOH in the Nordics. 🎥Ocean Studio

Featuring the film’s stars Ryan Reynolds (Deadpool) and Hugh Jackman (Wolverine), the campaign shows fans how The HEINEKEN Company's Heineken Silver is the perfect bridge to help resolve the bitterness amidst the iconic feud between the two characters. Talking about the campaign, Jonnie Cahill, chief marketing officer at Heineken USA, said, “We are thrilled with the opportunity to continue building our presence within the Marvel Cinematic Universe. This team-up will give viewers a special opportunity to see Deadpool and Wolverine set aside their differences over a beer, which is what Heineken Silver is all about – rising above bitterness to come together over a world-class beer.” Bruno Bertelli, global CEO LePub, CCO Publicis Worldwide, also added, “The campaign’s creative plays on an unexpected outcome, showing how even the most bitter of adversaries can find common ground over an iconic beer. With ‘All The Taste, No Bitter Endings’ we brought a twist to two rivals’ behaviour. The result is a campaign that defies expectations, leans into irony and hopefully puts a smile on your face.” #marketing #entertainment #campaign  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

British Airways going against grain to restablish and breakthrough! Delivering precisely what you want from an OOH campaign, where you have 1-2 seconds to attract viewers' attention. Evoke emotion, establish the brand, and resonate with the audience! It accomplishes precisely that. Every viewer's mind drifts to a past or future holiday, sparking excitement; sandy toes, Pina Colada’s on the beach - my emotions! Now, everyone knows who BA is, granting them creative freedom similar to Coca-Cola, McDonald's, Heinz, etc., enabling them to execute an ad like this successfully. However, as BIC, OOH needs to be simple, easy to digest, and consistently achieve the campaign's objectives. Personally I love this ad - it sparked my emotions straight away! What do you think? #campaigns #ooh #britishairways

No matter what stage your business is at, there's nothing more impressive to prospects than knowing your brand as well as your product. Especially in the intensely competitive food and beverage sector. When we were approached by English vodka, Renaissance, there was a clear opportunity to create a brand just as distinctive and refined as their outstanding vodka. It helped that they had a lot to say in a market dominated by geographical provenance. The work we produced helped Renaissance secure new distribution channels, including becoming the official vodka of Norwich City FC – their local club and the biggest hospitality hub in East Anglia. That's #bigagencythinkingcondensed Chin, chin! Photographer: Charlie Surbey #foodandbeveragesector #fandb #challengerbrands #spiritsmarketing #brandbuilding #ooh #toneofvoice #productadvertising #branddevelopment #brandidentity #changecommunications #advertising #advertisingandmarketing #foodanddrink #distributiongrowth #distribution #distributionchannels #brandpersonality