Tobias Brunner’s Post

Marketing & Communications Rockstar | New Work Advocat | Football & Gardening Enthusiast

8mo

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Transcript

I would say get rid of your old marketing plan. Put and pay attention to whatever is happening today. Look for opportunities to completely get rid of all the messaging that you have come up with, but try to figure out what's happening today and how you can sort of present your product. Your service is in the current climate because it's just so fast changing. It's not about winning the year, but it's about winning the day. And so if I could just give one piece of advice. Sort of take a sticky note, take a post it note, put it on your laptop and don't say let's try to win this year or Q1 or Q2. Put up there when the day when the next tweet and try to think in that new cycle, in that immediate cycle and not as much in the long term strategy because we're in a permanent campaign.

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Tobias Brunner

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