Luke Abbott’s Post

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Founder & CEO | CPG Advisor & Coach | Investor | Podcaster

My friend Dan Crothers sent me an email this morning, and it had a question that I slightly edited. It got me thinking: "What decision in 2024 stands out as your most strategic, and what ripple effects did it create?" For me, the most strategic decision was adding Wade Yenny to the Vdriven Consulting team. Wade was a good friend before I hired him. I admired his energy, life wisdom, industry experience, and overt and complete love for his wife. Since Wade joined my team six months ago, he has become an increasingly important resource to me and our entire company. He truly cares about our company's purpose and is the ballast that keeps our ship sailing straight and level. During our offsite leadership retreat last week, he challenged me and the team regarding some opportunities for improvement and helped us make some bold decisions that will allow us to perform even better relative to our brokerage operations. Hiring the right people for our teams can be a challenge. What I keep on learning is that "it's all about the people, stupid." There is nothing more important—for me as CEO—than finding, hiring, developing, and growing an amazing team. My other very important job is protecting our culture and ensuring that we are living up to our values, which include: -Humility -Growth Mindset -Trust -Hospitality -Hunger Wade — thank you for choosing to be a part of our team—and for making a difference every day. We're grateful you are here.

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Wade Yenny

Helping Build Brands, People, and Relationships

1w

Well...now I need a wellness day (maybe week?) off Luke Abbott because you've got me teared up. I'm so thankful for our relationship...pre Vdriven and now that I'm part of the team. You've all welcomed me with open arms and I'm both grateful and proud to be here. I have endless gratitude for you "taking a chance" on me during my #workwithwade phase. I say it all the time, and will continue to do so... we are just getting started.

Kenny Hausmann

A natural foods enthusiast with a retail grocery journey spanning 20 years . I’ve grown so much but one thing has remained constant, the belief of making a positive impact within our food system through retail.

6d

Wade is a class act and someone who many (including myself) admire. Appreciate what Wade continues to do for our industry and community.

Brenda Steele

Natural Food Industry Professional 15 year history as Owner of the West Coast brokerage, INFB (Independent Natural Food Brokers) 30 total year history in the space of CPG

1w

Awww, love that call out.

Billal Sidiq

Chief Executive Officer @ Bolani | Entrepreneur of the year

1w

Wade is one of the best people I know in Cpg screw it he is the best person in Cpg. He has great heart he is so wise and he is very humble treating everyone with so much love!

Ian Plumbley

CEO at Beach City Sales - Food Brokers - #thebrit_foodpeddler

4d

Luke Abbott you are right, it’s not easy getting the right hire, but when you do, it is amazing! Good for you and continued success for 2025.

Huw Curtis

Procurement Manager at Butternut Mountain Farm

1w

Wade I’m just around the corner and can run a box of tissues over if needed? 😂

Jeff Litcofsky

Marketing Agency Partner & COO 🧊 Brandartica Helps Brands Get Noticed 🧊 CPG, NA Bev, & Keto Advocate 🧊 Actual Human Bean

1w

Wade is 🔥. You are very lucky to have him on your team. I mean look at that big smile. Definitely made the right move Luke, even though you rarely take my input seriously. 🤪

Stephen D. Black

Founder & CEO | Author | Executive Director | Advisory Board Member | COO | President | CMO | CIO | Certified Executive Maxwell Leadership Speaker & Coach

1w

Couldn’t agree more about Wade - he is a difference maker on all fronts and most definitely changes the outcome of the game!!

Lisa Sohanpal

Founder, Food Lover & CEO | Nom Noms World Food | For Tastebuds That Love To Travel| 49 X Award Winner | 'One for You = One for Them' | Visionary Leader | Keynote Speaker & Investor

1w

Such a beautiful post Luke Abbott 🙌🙌

Derek Brawley

Breakfast is the most important meal of the day!

6d

How can you not love Wade! He's the industry gold standard!

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