Terry Stanley’s Post

We've been featured in TechCrunch! 🎉 Check out the article for a sneak peek into our role in AI-driven creative automation. Here's a quick word from our CEO, Dan Oros: "Creatopy is all about scaling creativity with technology, and we're just getting started." A big shoutout to our founders, Gabriel Ciordas, Daniel Demian, and Gery Meleg, for their vision and our amazing investors, 3VC and Point Nine for believing in our mission. Read the full story here 👉 https://lnkd.in/d7eCAm2n. #TechCrunch #AdTech #Creatopy #AI #Founders #Investors

"I believe that we're going see a new rise of what I'm calling creative tech – not just dynamic creative optimisation ... I'm talking about new tools that are applying data to not marginally improve the efficiency of ad spend, but to actually address the effectiveness of the ads, which is primarily the creative. — Terence Kawaja CEO, Luma Partners Every creative impression offers a powerful learning opportunity, revealing how customers respond to your brand. When systems are in place to aggregate that first-party creative data, it can be used to significantly amplify effectiveness across all marketing activities—from planning and production to media decisioning and measurement. #CreativeTech #AdEffectiveness #FirstPartyData #MarketingInnovation 

Two big lessons here: 1. OOH works 2. Don’t let it lead folks to your competitors 😂

✦ Perplexity, an AI-powered SEARCH ENGINE, is introducing ADS called sponsored follow-up questions in the U.S., collaborating with brand partners like INDEED, WHOLE FOODS, UNIVERSAL MCCANN, and PMG for revenue sharing with PUBLISHERS. ✦ The ADS are designed not to affect AI-generated ANSWERS or user PRIVACY, though CONCERNS exist about targeting, SCALE, and possible plagiarism accusations. ✦ PERPLEXITY plans a funding round to address these CHALLENGES while EXPANDING its advertising strategies and network. #AI #Advertising #Publishing

The aphorism, ‘a rising tide lifts all boats’ suggests that an improved ecosystem benefits all those who take part in it. Probably, this is how an advertising technology (ad tech) ecosystem works. In that context, advertisers seek to reach consumers, and it is here that publishers offer advertising real estate, and consumers navigate a world saturated with marketing messages. When advertisers, publishers, and consumers all benefit from the system, everyone seems to win. Affle, a global ad tech company, works in this ecosystem. The company posted a 29.04% increase in revenue from operations from Rs 1153.331 crore in FY22 to Rs 1488.28 crore in FY23. Its net profit increased by 14.33% to Rs 245.466 crore in FY23 from Rs 214.692 in FY22. Had an insightful conversation with Vipul Kedia, where he talked about how the company is catering to multiple stakeholders, its patented AI capabilities, and transforming ads into recommendations technology, among others. Read the full interview... #adtech #advertising #GenAI #Business

Feeling inspired today as I share with you our latest article - Exploring Irvine's Innovative Advertising Startups Revolutionizing the US Industry. (https://lnkd.in/gzDC98ju) We've taken a close look at some of the most innovative advertising startups right here in Irvine, changing the face of the US Industry. Featuring: - Comma,8, the startup driving change in the intersection of Advertising, Health Care, and Marketing. - The brilliant minds at Vital Acquisitions Inc., enlightening us in the realm of Advertising, Consulting, and Marketing. - IntelligentMedias, reshaping the way we define Advertising, Digital Media, Email Marketing, and Machine Learning. - Agency@1105, a rising star in the advertising field. - Luckmon, founded by Anvi Saini, David Son, Hannah Lee and Hyukjin Kwon, they are revolutionising the Ad Network, Gaming, Loyalty Programs, and Mobile Advertising sector. - Clarity Digital , known for their specialities in Advertising, Search Engine, Semantic Search, and SEO, making waves and helping businesses elevate their online presence. Join us in exploring these game-changing giants and learn how they're steering the future of the industry. A big thumbs up to these visionaries! #Startups #Innovation #Advertising #DigitalMarketing #GameChangers. Remember to like, share, and comment to help bring these amazing stories to more people!

🚀 #YouTubeShorts is the secret weapon for marketers in 2021, says Ross Walker of @Redpill Agency. And as experts in technology and infrastructure, we can use this to our advantage! Leverage AI-generated backgrounds, scene switches & more to create professional-quality videos with minimal effort. Plus, with Google Bard's AI integration, brands can craft connective marketing plans for maximum impact! 💥 #marketingtips #socialmediastrategy

The Power of Advertising as A Growth Accelerator Literally billions of dollars flowed from one location to another location after this company convinced two securities analysts to write about the improving prospects for a new [ADD CATEGORY HERE] being developed internally. Where once a few hundred (or maybe a few thousand) people were aware of the company's scientists, lab-coated and working diligently to create a new [ADD PRODUCT HERE], now many tens of thousands who read the analyst's regular coverage notes knew about the company. Importantly, many liked the story they saw. Awareness (once called "reach") is a mathematical proposition. It's also agnostic; it doesn't care how you came to know about [ADD BRAND NAME HERE], it only wants to check you off the 'we told him/her/they/them' list. My argument? Figure out how to tell people about your [ADD PURPOSE HERE] at a rate that is both increasing, and sustainable to ensure growth. And yes, it helps if [INSERT PRODUCT HERE] is actually better, bigger, faster, cheaper, etc.

Jeff Bezos-backed Perplexity is rolling out its advertising platform. One of the most intriguing developments in digital advertising last week came from Perplexity.ai’s announcement about experimenting with advertising on their platform. The cost of running AI models is astronomical. More than subscription fees are required. I see AI engines experimenting more and more with ad-driven revenue. Perplexity is leaning toward contextual relevance, ensuring ads align with user intent and the content experience. Experimentation is the lifeblood of progress in our industry. One interesting fact is that Perplexity is not using genAI for ad text generation for brand safety reasons - at this point, the advertisers will pre-approve ad copy. Read more: https://lnkd.in/gUjmyWns What’s your take? Are we ready to embrace this type of ad evolution? #DigitalAdvertising #AdTech #AIAdvertising #Innovation #ContextualTargeting #GenerativeAI #MarketingInsights

Ever wondered how Strike Social consistently delivers high-performing marketing campaigns? We'll spill the tea... ⬇️ 👉 (Follow us for more paid media strategies and best practices!) Multivariate testing allows us to fine-tune campaigns for optimal impact. To push the envelope even further, we're using our proprietary tool, CampaignLab, which optimizes the testing process, leading to significant gains in efficiency and campaign results. 👉 In this video, Franchette, Strike Social's Head of Operations, breaks down the complexities of multivariate campaigns. We've all heard of creating individual variations of campaigns, ad groups, and ads – the standard practice of multivariate testing. 👉 She also explains that the team understands that a one-size-fits-all approach doesn't always work. That's why Strike Social remains technology-agnostic. We can seamlessly integrate CampaignLab with any existing platform you prefer. 👉 This commitment to human expertise, the power of AI, and adaptability truly sets Strike Social apart. 💬 Let's chat about your next campaign. Message us! #LifeAtStrike #advertising #paidmedia #strategies #campaignlab #ai