Tjek’s Post

🍀 33 million Americans claim Irish ancestry, but St. Patrick’s Day is celebrated by the Irish and non-Irish alike. Today, greater than 122 million Americans celebrate Saint Patrick in one form or another. All these celebrating people lead to profitable businesses, primarily in food and alcohol consumption. Most celebrants probably never think about how all that beer, corned beef, and parade gear move across the country during the weeks leading up to the holiday, but move it does. 🍻Approximately 124 U.S. pints are in the half kegs commonly stocked in bars. That’s 104,839 kegs or 1,889,534.88 cases of Guinness alone. A full keg weighs 160.5 pounds. A fully loaded semi-trailer can carry (average) 80,000 pounds, or 498 kegs. That means for Guinness alone on St. Patty’s day, 210 fully loaded semi trucks will travel around the country delivering beer! Now multiply that number across all of the other non-Guinness beer brands, and that’s a LOT of trucks and a lot of beer. Annual statistics also indicate that 2.3 billion pounds of cabbage are produced in the U.S. This demand is reflected in a 70 percent increase in cabbage shipments the week of St. Patrick’s Day alone. 2.3 billion pounds of cabbage is equivalent to 28,750 fully loaded semi-trailers. And they are all on the road making deliveries the week before the holiday. Read more: https://bit.ly/3VyDpxM #theagteam #trucking #wisdomwednesday #luckoftheirish

Our permanent Beerwall® and mobile EBar solutions can each pour two perfect pints of draught Guinness, simultaneously, in just 15 seconds - compared with an average of 60 seconds per pint at manned bars. As a result of this speed and high quality of pour, EBars have enabled several of our customers to introduce draught Guinness as an option which their manned bars previously didn't offer. And with more choice on offer, better sales should soon follow. Want to add Guinness or other stouts to your event or venue's menu? Get in touch with our team to see a demonstration of EBar's abilities - see link in comments. #LoveEBar #Beerwall #PerfectPints #PerfectPour #FastestPour #EBarAutomation #BarTech ----------- You can follow EBar and be first to hear our news and events. And, if you want to speak with our sales team, see the link in the comments below.

Today is National Lager Day (not sure why a cold Tuesday in December)! In honour of this, I asked my colleagues on the drinks team at Marvel FMCG - Certified B Corporation® what their favourite lager is (Jake Merrick-wren opted for Budweiser Budvar UK and Kieron Hall went for Red Stripe). Whatever your lager of choice is, we should take a moment to appreciate the dedication it takes to produce the UK's most popular beer style. Staying true to a delicate flavour profile and consistent when ingredients change each season is a big challenge - there's no hiding behind powerful hops here. There's sadly an enduring perception of lager as a cheap commodity, somewhat 'lesser' than other drinks (or even beer styles), something that exists to enable men to get drunk and start fighting. But delve into the history of this 500 year old beer style and consider the work that goes in to the rich variety of lagers (alc and non-alc) we have on offer in the UK, and you might see things differently. Most breweries will make a lager, so support your favourite (big or small), don't judge your own or others' choices, and put lager back on a pedestal where it belongs! Mine's a crisp Pilsner on a thirsty day 🍻

🍷 Important update from Wine Decider Pro Online: Follow the 2023 En Primeur campaign! 🍷 Keep track and stay on top of the campaign with the latest prices and scores. (Link to our tools in the comments below)

According to Statista, Americans are projected to spend $127.1 billion on beer in 2024, with a split of $77 billion at home and $50.1 billion out-of-home. The thirst for beer doesn’t stop there — home revenue is expected to grow annually from 1.98% from 2024 to 2028, averaging $225.40 per capita. America’s love for beer isn’t just about the taste; it’s a significant contributor to the economy. Are you celebrating National Beer Day?

Does your brand have its day in the calendar? 📆 Nationwide launch campaigns like this can boost sales and help you build a loyal customer base that looks forward to your day each year. It's great because: ✨ It engages both sides of your customer base, your trade accounts and the end consumer 🔦 You can shine a spotlight on your trade customers using a map of where your super special edition products will be 🗺️ This helps your end consumers find their local spot, get involved and feel like they are part of something special If you're on Sellar and would like tips on how to use pre-orders in your campaigns send me a DM 💬

use code TART15 on .barachou.com

We're proud to announce the launch of our 2024 Market Insights Membership! Learn more: https://lnkd.in/eMwwvvTH Join now: https://lnkd.in/erR9hTrv Here are the need to knows - Term: July - December Content: National Trends Report, Custom Benchmark Brief, D2C Survey Cost: $250 Know the now and prepare for the future. This body of work will tell you what customers want, macro-trends over the last three years, and provide you the opportunity to ask real craft beer drinkers your own specific questions. #craftbeer #beer #beverage #cpg #marketresearch

I performed an experiment tonight! I tried these four Aldi UK beers, all imitations of branded Beers available in the UK. What did I discover? All performed well, I have my favorites and honestly do not find the branded ones worth the extra money! I personally rate them :- 1. Rossini 2. Birra Mapelli 3. Pilsner 4.RheinBacher Results will be subjective, yet I can say it is worth giving them a try for yourselves. #DigitalMarketing #Creativity #Beer #Lager #Value

🎃🍺 Craft light beer is growing—what’s fueling the demand? In the final 2024 edition of "3 Up, 3 Down," 3 Tier consultant Danelle Kosmal dives into industry trends with NIQ data through November 2. From Halloween spending to the rise of spirits-based RTDs, here’s what’s shaping the market. https://lnkd.in/gMypycFP #CraftBeer #RTDTrends #BeerIndustry #MarketData