Tjek’s Post

How could you start using packaging as a marketing channel? Our research with Mintel found that over half (57%) of online shoppers have shared a review of the packaging they received from online orders, rising to over three in four (78%) younger shoppers in the UK. Harness the power of the ‘unboxing’ packaging experience to grow and build your brand. 🚀 Find out more at this link: https://ow.ly/VfIY50R1WwE

Why Packaging Plays An Important Role in E-commerce You cannot deny that first impressions are crucial, and especially in e-commerce. Bespoke packaging can make that first encounter unforgettable. It is brand positioning strategy that focuses on creating an experience. A study revealed that 72% of consumers say that packaging design influences their purchase decisions. Additionally, 63% of customers consider packaging almost as important as the brand itself. When customers receive a product in bespoke packaging, it creates a sense of excitement and value. This positive experience can lead to repeat purchases. Brand experts say well designed package communicates uniqueness, luxury and reflects your brand’s values and message. When we see influencers, YouTubers or UGC content creators unboxing amazing packaging, the first impression it creates leaves a strong imprint in their audiences’ minds. Apple’s packaging is renowned for its minimalist elegance and meticulous attention to detail, creating an unboxing experience that exudes luxury and innovation. Brands like Lush and Method use sustainable materials and emphasise their commitment to the environment. This resonates with eco-conscious consumers, creating a positive brand image and fostering long-term loyalty. Kellogg’s and McDonald’s Happy Meal boxes are great examples. These designs engage consumers, especially children, with puzzles, games, or collectible items. Bespoke packaging is an investment in your brand. It’s the first impression that turns a casual buyer into a loyal customer. What’s your favourite packaging design? Share in the comments! #ecommercemarketing #packaging #trendingproducts #design #branding #brandidentity #ecommerce #dropshipping https://lnkd.in/dJmVtwJd

The future of Irish e-commerce was the hot topic at eComm Live™ & eComm Awards | eCommerce Events’s Summer Meet-up: Here’s our Top 5 Key Takeaways: 👇🏻 1. People and culture are the biggest success factors in Digital Transformation according to Niall Mullally from Musgrave MarketPlace, along with embracing GenAI for creative purposes, said Sarah Esler, Brown Thomas - it’s there to be leveraged but don’t miss out on the human element 🤖 2. Customer loyalty - how do you reward yours and steer them away from competitors? Customers control the market. Focus on loyalty programmes as shared by Sarah Esler. Brown Thomas has noted a significant rise in customer retainment and increased spend 📲 3. From their garage in their rental home to hitting €19M in sales in just under 4 years, Paul Quinn’s athleisure brand 4TH ARQ is quite possibly the fastest growing Irish brand to exist (Who doesn’t own 4th ARQ fleece?!) They contribute the company’s mind-blowing success to the happiness of its team and expert partners, while always focusing on brand identity 🤳 4. Bigger competitors are entering the Irish e-comm market soon. As a retailer online, your brand identity has never been as important. Focus on what you’re good at and never stop getting to know your customer. 🫂 5. Embrace omni-channel strategies to thrive in an evolving market, emphasised by Hannah from Condura Analytics. 🛜 A truly super event by 🚀 Kevin Traynor and his team, sponsored by Salesforce (home of Dublin’s city centre most sustainable office building) and Condura Analytics. Cove is a strategic marketing agency that focuses on growth for good: www.covecollective.co.uk Jenna Stevenson | Laura King MCIM | Ruth Newell

eCom brands NOT on Everflow 👉 INCONVENIENTLY INUNDATED! eCOM brands ON Everflow ✋ PLEASE HOLD! Now Introducing "On Hold Conversions" ⏸ We all know the struggle of dealing with pending orders and figuring out how to communicate potential revenue to our publishing partners without muddying the waters. With On Hold Conversions, you can now provide visibility into those pending orders without impacting your actual revenue reporting. In a nutshell, here's how it works: you can set a custom hold period for pending transactions. This means your publishing partners can see what’s going on with their promotions while you maintain full control over what's considered finalized revenue. 👀 Talk about transparency! Why does this matter? Well, for brands, that means you can finally put an end to constant inquiries about conversion statuses and focus on what really counts, optimizing your sales! ➕ Plus, your publishing partners can accurately forecast potential earnings from their efforts, which strengthens those relationships. Don't delay! This feature is perfectly timed to help brands and publishers stay aligned during the busy holiday season. 💭 🧠 Imagine a smoother process where pending transactions automatically transition to recognized revenue based on the criteria you define. It's all about making life easier with simpler tracking and configurations. Curious to learn more about how On Hold Conversions can elevate your eCommerce strategy? Official Press Release: https://lnkd.in/dqBmwAQ4 #eCommerce #OnHoldConversions #PartnerMarketing #HolidayShopping

I'm excited to share that our paper "Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?" has recently been accepted by Marketing Science. This was a great collaboration with my amazing co-authors Jonne Guyt and Kristopher Keller. Many retailers continue to invest in store flyers and many households read them. Yet, many households also throw out store flyers unread, creating excessive waste. In this paper, we study a recent policy change in the Netherlands where several municipalities implemented a ban on unsolicited store flyers by moving from an opt-out to an opt-in policy. Using household scanner data, the results of a synthetic difference-in-differences approach show that, although store flyer distribution decreased by about 50% under the new policy, the drastic change did not substantially affect grocery shopping behavior. Read more about the publication below or download a working paper version via: https://lnkd.in/eDZ3Vm5P

Chicken of the Sea hooks their customers in exciting ways, with the goal of seamless shopping experiences — whether they’re shopping online or searching for products on retailers’ websites. It all starts with eContent that matches their brand look and feel, voice, packaging, and marketing campaigns. Why Syndigo? They recently went through a rebrand of their products and selected us to help keep that process organized. They also value the ease of use and reach of our syndication recipient network — the largest two-sided global network of brands and recipients in the industry. Learn more about Chicken of the Sea’s approach to best-in-class digital shelf experiences! https://ow.ly/q5Bl50R8AMp

Does banning unsolicited store flyers change the way we shop? 🛒 New research from Arjen van Lin, Jonne Guyt and Kristopher Keller shows that the introduction of the ‘Yes’ sticker policy, where households must actively opt-in to receive promotional store flyers, has reduced the volume of flyers by half. Yet, surprisingly, it hasn't significantly impacted purchasing behavior.   The research has been accepted for publication in the renowned scientific journal Marketing Science.   💡 Despite the policy’s environmental goals, it turns out that households still shop in similar ways, even without the printed deals. The study examined data from 900 households across seven Dutch municipalities. They found minimal changes in spending, shopping frequency, or preference for promotional items.   This research offers valuable insights for both retailers and policymakers interested in the environmental impact of advertising materials, and it raises questions about how much we really depend on those flyers. 📬   Read more about the publication: https://lnkd.in/e6Q4XuX5

This opportunity blurs the line between content and commerce. 🛍️ Learn more about the new e-commerce format gaining traction and other key Shoptalk takeaways at https://lnkd.in/gW7H7yjN

Hey All This Eric Meth guy sure had a lot to say about the benefits of retail media for brands & retailers. Particularly through Surfside Commerce Media. Surfside’s ability to reach consumers across all points of their digital journeys, allows for brands and retailers to conduct upper, mid and low funnel strategies. The program utilizes a combination of 1P data, historical purchase/shopping events and dynamic ad targeting that results in more meaningful connections between brands, retailers, and consumers in addition to more profitable business outcomes. Being platform agnostic allows Surfside to connect brands with consumers in active buying mode via any retailer eCom system and provides real-time attribution reporting to track conversions and Return on Ad Spend (ROAS) along with all other standard campaign metrics. “This holistic approach enables brands to engage with consumers before, during, and after purchase, whether they’re reading an article on Buzzfeed or actively browsing products on a dispensary’s website.” quoting Meth from the article. Not gonna lie, I agree with pretty much everything this guy has to say in this article, but give it a read and let him know your thoughts. Keep a lookout for more Surfside Commerce Media news soon….. #shoppermarketing #cannabismarketing #commercemedia #pathtopurchase #measurewhatmatters