Tim Stracke’s Post

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Watch Lover, Passionate Entrepreneur, and Founder & Chairman of Chrono24

As we navigate these politically charged times, it's clear that there are larger, pressing social and political issues at stake. I know many of my US friends are dealing with a political hangover, grappling with what the future may hold. But as bleak as it might seem for some, history has shown that we get through anything, whether the president in power is someone we support or not.   I'm not the right person to weigh in on what this election means for the big picture, but I do have some thoughts on how a Trump re-election could impact luxury watches in the US.   💸 Tariffs: During Trump’s previous term, the US imposed a range of tariffs on European goods. Although Swiss watches were not specifically targeted, many luxury items from Europe faced significant import taxes. If similar policies return, Swiss watches may also be subject to higher import taxes, driving up retail prices in the US and potentially affecting demand. Notably, while taxes on new watches are applied to import prices, they are added to the retail prices of pre-owned watches, which could mean even higher price increases.   📊 Price and Market Demand: Elevated import taxes or tariffs would likely lead to higher retail prices, which may dampen demand, particularly among price-sensitive consumers. This could shift more buyers toward local pre-owned and secondary markets, where prices might remain more competitive. However, in the short term, demand could spike if news of impending price increases prompts buyers to act quickly.   📉 Economic Uncertainty: Political changes often coincide with economic fluctuations. While affluent buyers are generally less affected by price shifts, prolonged uncertainty could still influence discretionary spending on luxury items. On the flip side, should Trump succeed in de-escalating conflicts – as he ambitiously pledged to resolve the Ukraine war within 24 hours – it could restore confidence in the markets.   📈 Interest Rates: While Trump can’t directly control interest rates, he may advocate for policies that push them down. It’s important to note that while lower rates were a driver for tangible asset demand between 2020 and 2022, changes in interest rates depend on broader economic conditions and Fed decisions. While I don’t foresee another surge like in the early 2020s, a reduction in interest rates could signal a turning point, potentially pushing prices upward again.   🧂 With that being said, everything should be taken with a grain of salt, as Trump’s actions are notoriously hard to predict. While European luxury goods faced tariffs during his first term and the US market, with its significant luxury consumption, could be a target for similar measures, many economists doubt that Swiss watches would be affected. Historically, Trump has favored policies that benefit the wealthy. Additionally, luxury indices recently showed positive trends, and high-end luxury goods come with inherent risks– such as driving shopping abroad, as seen in India.

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Alex Piazza

Dad- Husband - Watch Lunatic - Poor Conversationalist

1w

If anything, I think tariffs would work in Switzerland's along with other countries favor for a few reasons all of them related to China. China has been working hard to develop it's own fine watch making center and while many old heads scoff these watches are finding a growing audience in the states, with that in mind stifling that Manufactuing would only benefit the old-world watch making centers. I also foresee many of the big names abandoning mainland China soon in favor of the west again due to the change in spending patterns and the economic downturn China is facing. That isn't really China's fault but is more of a reflection on the over eager standards the luxury world put on the main land market.

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Alfredo Sanz

Experto Comercial, Marketing y Comunicación

3w

Excellent post Tim Stracke. If Trump raises tariffs on Swiss watchmaking, he would raise tariffs on his own watches. Although these watches I don't think are in much demand among aficionados. 

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