Tim Perez’s Post

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Area Vice President, US Media & Comms, Salesforce Marketing Cloud

If you really want to better understand what first class customer experience requires then you should buy this book from this luminary. I know I am.

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Martin Kihn Martin Kihn is an Influencer

SVP Strategy @ Salesforce | 4x Bestselling Author | Keynote Speaker | Podcast Host (PaleoAdTech) | ex-Gartner, Publicis, MTV | AI Data Scientist

Delighted to announce that it's true what you have been dreaming -- there is a sequel to my and Chris O'Hara page-turning classic "Customer Data Platforms" book ... and it's out next month in time for #Dreamforce24 "Customer 360: How Data, AI and Trust Change Everything" starts with this line: "Every company wants to deliver a great experience to its customers, but very few can do it." How can you be one of these few -- the Disneys, Amazons, Chanels, Apples ... ? My new book written with Andrea Lin tells you the great news: New technologies make it possible to deliver exceptional end-to-end experiences if you follow the principles of Data + AI + Trust 🤓 🤓 Data: Combining and organizing customer data is a critical first step to delivering a superior Customer 360 ... this is where the promise of the super-category CDP extends beyond the bounds of marketing to support the entire customer experience from awareness through endless love ... 👽 👽 AI: Its potential is literally unlimited -- that is, beyond our (human) powers to comprehend -- and yet it needs a *very careful approach* and the right internal processes to make it work for your business 😍 😍 Trust: Customers (and legislators) require the security, availability and privacy of data ... and your teams need to be able to trust *and understand* automated decisions and insights In the same way "Customer Data Platforms" helped define and explain the most important mar-tech category to emerge in a decade, "Customer 360" points the way to the future of customer data management for the entire enterprise More to come in the following weeks -- including my all-new Porter-esque "Five Forces of Customer Experience" -- and in the meantime, please consider pre-ordering your own copy using the link in the comments

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