Timothy Hufford’s Post

We’re excited to announce our expanded partnership with GroupM, a collaboration that sets the stage for new milestones with #GrabAds. Leveraging GrabAds’ retail media ecosystem, GroupM and its clients can now access geo-based audience insights across Southeast Asia for more precise targeting capabilities to help optimise media strategies. Brands will also be able to benefit from GrabAds’ full-funnel marketing capabilities to maximise advertising spend for brand building and sales objectives. Learn more about the partnership below. Ken Mandel Vedang Gajjar #Grab #RetailMedia #Superapp #O2O #Omnichannel #ConsumerInsights

A captivating panel indeed🙌 Exploring the realm of DOOH and the Omnichannel Experience at #e4mNeonsOOH Conference. Watch live: https://bit.ly/3UPlZw8 "Worldwide, we've witnessed a significant increase in digital attribution when combining digital out-of-home (DOOH) advertising with other digital channels." : Jahan Mehta, Chief Growth Officer at #OAPMediatechPrivateLimited (Moderator) “Data, Content and Technology are the 3 key drivers for shaping up the entire Omnichannel Marketing Ecosystem.” : Mangesh Shinde, Co-Founder at Osmo Advertising "The introduction of DOOH as a complement to static OOH has raised the benchmark of the outdoor industry." : Dinesh Panjabi, Regional Director - West at RapportWW "OOH is an impact medium, not a sales medium or a performance marketing medium. Let OOH be for impact." : Alok Gupta , Director at Graphisads Ltd "If brand managers need to add more DOOH to their media planning, they need to go on-ground and see the effectiveness of DOOH." : Rajneesh Bahl, CEO at #ZestOutdoor Mangesh Shinde, Dinesh Panjabi, Rajneesh Bahl, Alok Gupta, Jahan Mehta #e4mevents #oohconference #advertisinginnovation #digitalooh #futureofadvertising #oohagnecy #oohadvertising #marketingagency #experientialooh #experientialooh #mumbai

Magna forcasts global OOH ad spend to grow 7+% to $35 billion in 2024 (Campaign Brief): By Ricki Green. After finally catching up with the pre-COVID levels in 2023, OOH media continues to show significant organic growth (+7% to $35 billion) driven by additional screen units generating digital OOH growth (+12%, reaching almost 40% of global OOH ad sales), and by omnichannel programmatic spending. Digital Pure-Play (DPP) media owners, offering Search/Commerce, Social, […] #DOOH #digitalbillboards #digitalsignage

"Out of Home is the best-placed channel to thrive in the era of Retail Media."🔥 That bold statement kicked off an insightful discussion during ‘The Big Retail Media Debate’ at the #RetailMediaSummitUK. Hosted by our very own Colin Horan the session featured Arla Foods’ Rob Edwards and explored whether Out of Home (OOH) can continue to thrive in a world of first-party data and precision targeting. Spoiler alert: it absolutely can! 🙌 Often referred to as the "oldest medium with the brightest future," OOH is evolving rapidly. Thanks to the rise of Digital Out of Home (DOOH), the channel now combines its unmatched superpower—broadcast reach—with the ability to deliver data-driven messages in the right places, at the right moments, including near the UK’s largest retailers. It’s the perfect blend of Reach & Retail.✨ Curious about how OOH fits into the Retail Media ecosystem? Explore the key takeaways or watch the full session recording via the link below: https://okt.to/AoVIZH #RetailMedia #OutOfHome #FMCG #Retail

"Out of Home is the best-placed channel to thrive in the era of Retail Media."🔥 That bold statement kicked off an insightful discussion during ‘The Big Retail Media Debate’ at the #RetailMediaSummitUK. Hosted by our very own Colin Horan the session featured Arla Foods’ Rob Edwards and explored whether Out of Home (OOH) can continue to thrive in a world of first-party data and precision targeting. Spoiler alert: it absolutely can! 🙌 Often referred to as the "oldest medium with the brightest future," OOH is evolving rapidly. Thanks to the rise of Digital Out of Home (DOOH), the channel now combines its unmatched superpower—broadcast reach—with the ability to deliver data-driven messages in the right places, at the right moments, including near the UK’s largest retailers. It’s the perfect blend of Reach & Retail.✨ Curious about how OOH fits into the Retail Media ecosystem? Explore the key takeaways or watch the full session recording via the link below: https://okt.to/Oe6m8p #RetailMedia #OutOfHome #FMCG #Retail

"Out of Home is the best-placed channel to thrive in the era of Retail Media."🔥 That bold statement kicked off an insightful discussion during ‘The Big Retail Media Debate’ at the #RetailMediaSummitUK. Hosted by our very own Colin Horan the session featured Arla Foods’ Rob Edwards and explored whether Out of Home (OOH) can continue to thrive in a world of first-party data and precision targeting. Spoiler alert: it absolutely can! 🙌 Often referred to as the "oldest medium with the brightest future," OOH is evolving rapidly. Thanks to the rise of Digital Out of Home (DOOH), the channel now combines its unmatched superpower—broadcast reach—with the ability to deliver data-driven messages in the right places, at the right moments, including near the UK’s largest retailers. It’s the perfect blend of Reach & Retail.✨ Curious about how OOH fits into the Retail Media ecosystem? Explore the key takeaways or watch the full session recording via the link below: https://okt.to/AjM6lz #RetailMedia #OutOfHome #FMCG #Retail

"Out of Home is the best-placed channel to thrive in the era of Retail Media."🔥 That bold statement kicked off an insightful discussion during ‘The Big Retail Media Debate’ at the #RetailMediaSummitUK. Hosted by our very own Colin Horan the session featured Arla Foods’ Rob Edwards and explored whether Out of Home (OOH) can continue to thrive in a world of first-party data and precision targeting. Spoiler alert: it absolutely can! 🙌 Often referred to as the "oldest medium with the brightest future," OOH is evolving rapidly. Thanks to the rise of Digital Out of Home (DOOH), the channel now combines its unmatched superpower—broadcast reach—with the ability to deliver data-driven messages in the right places, at the right moments, including near the UK’s largest retailers. It’s the perfect blend of Reach & Retail.✨ Curious about how OOH fits into the Retail Media ecosystem? Explore the key takeaways or watch the full session recording via the link below: https://okt.to/QVeHU4 #RetailMedia #OutOfHome #FMCG #Retail

How to increase OOH campaign to win with the competitors, catch consumers' attention, build interest and then not to loose this built interest and increase te conversion in market share battle. retargetingOOH.com was designed to increase the effectiveness of OOH campaigns and to build the synergy between OOH campaigns and digital world. Global-range, ready to use, using the power of the big data. All with full analytics, including footfall analysis, segments potentials analysis, heat maps, video dynamic analysis and more. We are happy to have our little contribution in building effective global marketing ecosystem and we hope to make the marketing KPIs easier to deliver. We would be happy to share our experience on Polish market with you. CC: Michał Miszkiewicz, Michal Nawrocki, Bartosz Jedrasiak, Martyna Wójcik-Kurzec, Tomasz Domanski, Karolina Dalecka, Alicja Turowska, Ewa Latek, Tomasz Chlebowski, Szymon Dybczak, Artur Domek, Agnieszka Stankiewicz, Magda Łącka, Sylwia Kulakowska, Zoltan KAMILLY, Beata Dziwulska, Nina Schavrovskaya, Jolanta Borowska, Ewa Kierlik, Anna Witerek, Robert Sas, Luiza Arament, Dorota Kotowska, Marcin Dobek, Sylwia Nędziak, Agnieszka Salwa, Maciej Kruszewski, Michał Zygmanowski, Arkadiusz Gwizdek, Przemysław Schwarz, Michał Cabaj, Grzegorz Kogut, Karolina Piotrowska, Izabela Maleszczuk, Michal Sacha, Magdalena Wrotniak, Maciej Swat, Agnieszka Kłysz, Monika Szpadkiewicz

🛍️ Blending Digital and Physical: TikTok Shop Meets DOOH Advertising 🛍️ In just nine months, TikTok Shop has emerged as a major force in the beauty industry, revolutionizing online retail by integrating shopping experiences directly into the social media landscape. This shift is a clear indicator of how digital platforms are evolving to blend content with commerce. But the digital revolution doesn’t stop there. As more consumers engage with brands online, there’s a growing opportunity to bridge the gap between digital and physical spaces. DOOH advertising is uniquely positioned to capitalize on this trend by bringing the dynamic and interactive nature of digital platforms into the real world. Imagine the power of a TikTok campaign that doesn’t just stay on your screen but extends into your daily environment through strategically placed digital screens. With DOOH, brands can amplify their online presence and create a seamless experience that captures attention both online and offline. As we continue to explore the synergy between digital and physical advertising, it’s clear that the future of marketing lies in creating connected, omnichannel experiences. #DigitalMarketing #DOOH #TikTokShop #AdTech #RetailRevolution #Omnichannel

"Out of Home is the best-placed channel to thrive in the era of Retail Media."🔥 That bold statement kicked off an insightful discussion during ‘The Big Retail Media Debate’ at the #RetailMediaSummitUK. Hosted by our very own Colin Horan the session featured Arla Foods’ Rob Edwards and explored whether Out of Home (OOH) can continue to thrive in a world of first-party data and precision targeting. Spoiler alert: it absolutely can! 🙌 Often referred to as the "oldest medium with the brightest future," OOH is evolving rapidly. Thanks to the rise of Digital Out of Home (DOOH), the channel now combines its unmatched superpower—broadcast reach—with the ability to deliver data-driven messages in the right places, at the right moments, including near the UK’s largest retailers. It’s the perfect blend of Reach & Retail.✨ Curious about how OOH fits into the Retail Media ecosystem? Explore the key takeaways or watch the full session recording via the link below: https://okt.to/jtkcf8 #RetailMedia #OutOfHome #FMCG #Retail