5 Holiday Buying Trends to Watch in 2024. No surprises here: 📈 No- and Low-ABV Beverages Will Have Broader Reach 📈 Consumers Will Seek Out Sustainable, Intentional Value-Added Packaging 📈 Consumers Are Trading Up to Fewer, But Higher-Quality, Offerings 📈 An Ethos of Experiential Drinking Is Gaining Traction 📈 Higher Prices Still Pose Challenges https://lnkd.in/gCGpc82F
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5 Holiday Buying Trends to Watch in 2024 via Kelly Magyarics, DipWSET -------------------------- 1) No- and Low-ABV Beverages Will Have Broader Reach 2) Consumers Will Seek Out Sustainable, Intentional Value-Added Packaging 3) Consumers Are Trading Up to Fewer, But Higher-Quality, Offerings 4) An Ethos of Experiential Drinking Is Gaining Traction 5) Higher Prices Still Pose Challenges https://lnkd.in/ekKEbH8t
5 Holiday Buying Trends to Watch in 2024 | SevenFifty Daily
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Quality over Quantity! Something we've seen in the data time and time again of late is that consumers, whilst understandably curbing their consumption frequency in light of ongoing Cost-of-Living pressures, are holding steadfast in their pursuit of quality. In fact, consumers are increasingly seeking out quality over quantity, with drinkers using their visits to the On Premise as an opportunity to treat themselves; drinking fewer but better quality, or more expensive serves during each visit. With fewer occasions to capture consumer spend, there is real opportunity for suppliers across categories to hone-in their messaging around not only the quality of their products, but their suitability for treat and celebratory occasions.
Are on-trade consumers really 'drinking less but drinking better'?
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🌱 Driving Volume Growth in the Spice & Seasoning Private Label Market 🌱 The private label spice and seasoning market is experiencing volume growth, while national brands stagnate, driven by several key trends: Increased Home Cooking: The shift toward home-cooked meals has consumers experimenting with flavors, boosting spice and seasoning purchases. Health & Wellness Trends: Consumers are looking for spices with health benefits, leading to a rise in demand for organic and non-GMO options. Value-Driven Purchases: With inflation on the rise, many shoppers are opting for private-label brands, which offer quality at a lower price point. Customization & Variety: Retailers are expanding their offerings with unique blends and ethnic flavors to cater to diverse culinary preferences. Sustainability: Environmentally friendly practices, including sustainable sourcing and packaging, are increasingly important to consumers, driving loyalty to brands that prioritize these values. E-commerce Growth: The rise in online grocery shopping is making private-label spices more accessible, further fueling demand. By leveraging these trends, retailers can enhance their market share while meeting evolving consumer preferences for quality, value, and health. Let’s stay ahead in this dynamic market! 🌟 #Spices #Seasonings #PrivateLabel #MarketTrends #FoodIndustry #HealthAndWellness #Sustainability #Ecommerce
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In Australia, we're in a period when alcoholic beverages can expect some of its highest sales as a segment, with research from Growth Scope showing that beer options are particularly strong during spring and spirits enjoy their highest popularity during the Christmas season. Another trend we can expect to see is one that's already picked up in larger markets like the US post-pandemic - while premium drinks are slowing down, the countertrend is rising interest in super-premium-and-above, and we're also seeing a shift at the same time in the average buyer's profile - the male/female buyer dichotomy is now more gender-balanced. Good insights for the industry here in Australia to take away as we head into one of the busiest sales periods for alcoholic drinks 👇🏻 via TheShout #beverages #whiskey #spirits #premiumproducts #consumerbehaviour
New countertrend offsets slowdown of premiumisation - The Shout
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TL;DR Comfort, Convenience, and Wellness are the current drivers of food purchases. This has been established by data for the past two or three years, so I’m thinking these trends will continue. I also think the emerging brands who can enter and dominate the c-store landscape will see big wins. #marketinsights #consumertrends #plantbased #cpg #cstore #data #shoppertrends #foodindustry
Has COVID-19 changed eating and drinking habits for good?
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https://lnkd.in/ddBCrT8T As we find ourselves in the thick of the holiday season, aka the alcoholic beverage industry's busiest time of year, what can manufacturers do to be better prepared? This Drizly article takes a deep dive into the retail trends from 2022.
A Deep Dive into Holiday Alcohol Purchasing Behavior
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How can your brand stand out in the busiest shopping season of the year? 🌟 The festive season is a golden opportunity to tap into the rising demand for plant-based products. With Christmas at the heart of celebrations for over two billion people, this is your chance to boost sales while aligning with consumer values! 🎄 The @New Food Hub’s latest article shares actionable tips to help you maximise plant-based sales this holiday season: - Appeal to flexitarians and open omnivores: Offer products that fit seamlessly into holiday traditions, from plant-based turkey to indulgent nut roasts. - Think beyond the main course: Side dishes, desserts, and festive drinks like oat-based eggnog can elevate your product range. - Leverage e-commerce and seasonal campaigns: Use festive packaging, online bundles, and targeted promotions to grab attention. - Focus on trending categories: Plant-based cheese, milk, and cream are holiday must-haves. With the right strategy, your brand can win over customers and make this holiday season both delicious and sustainable. Learn more here ⬇️ https://hubs.ly/Q02-WXCz0
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At the beginning of the year, the time when everyone starts asking about the trends for the year ahead, Maeve Webster and I wanted to go deeper and uncover the true underlying needs that consumers have, that those individual trends (foods, flavors, ingredients, trends, etc.) should solve for. That became the Menu Matters LLC 2024 Consumer Need States Report (it's a complimentary report we give out so we're all speaking the same language -- DM me if you want a copy). From the research we did, it kept coming back to one thing: consumers just want to be taken care of. They go to a restaurant and a hamburger is $17 and the portion is smaller and the service isn't great and they have to deal with a new set of service charges. Or they head to a supermarket and a box of cereal has increased 20% yet the amount inside has decreased the same amount. Or they go to a hotel and there's nobody to check them in, just a long line to a digital check-in kiosk that isn't working. It's a doom spiral of bad experiences. In fact, across our survey questions, about a third to a half of consumers are consistently having poor experiences at restaurants or retail. That means as many as 1 out of every 2 customers who walk through your doors or interact with your brand are skeptical of the value they'll receive and experience they'll have. No wonder consumers stay at home, watch Love Is Blind, and "bed rot" (38% of consumers told us they've spent one or more days in bed in the past year). And that's on top of their overall stress and anxiety brought on my global wars, a confusing economy, lingering health concerns, a presidential election, the list goes on. In fact, the presidential election was consumers' top source of stress and anxiety this year. Which is why Menu Matters LLC's 2024 ultimate consumer need state is: "Just take care of me." Consumers want to know you have their back. They want to know they can trust you: that you'll take care of their health, give them a moment to escape, or give them a good value. And is there an industry better equipped to take care of consumers than the hospitality industry? If you asked your core customers, would they send your brand is really taking care of them, or would they say that you are mainly looking out for yourself? How DO you truly take care of customers? In the report, we cover five different ways brands and companies can take care of consumers. This week, we'll focus on one each day. First up: support consumers' desire to live well, in all of its forms. I'll cover it in my next post. #consumers #restaurants #cpg #retail #brands #marketing #innovation #research #data #economy #prices #anxiety
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🍸 Younger Consumers Are Driving Innovation In The Alcohol Free Sector 🍸 In recent years, we've seen a shift in consumption habits in the UK, with younger generations leading the way towards alcohol-free lifestyles. Millennials and Gen Z are increasingly opting for alcohol-free alternatives, reshaping social norms and the beverage industry. This trend is more than a passing phase; it's a movement driven by a desire for healthier living and mindful consumption. Younger consumers are looking for ways to enjoy social occasions without compromising their physical and mental well-being. The prevalence of this trend is evident through campaigns such as Dry January and Sober October, both of which have gained hundreds of thousands of sign-ups in the past few years. This trend continues to gain momentum in the UK and overseas because of the high-quality alcohol-free options available in pubs, bars, restaurants, and retailers. Consumers don't want to feel like they're missing out, so they need visually appealing, great-tasting alternatives to their favorite drinks. Please reach out if you'd like to learn more about NaturalFusions, our range of premium botanical extracts, and how we can help your brand elevate your products! #DryJanuary #AlcoholFree #HealthAndWellness #ConsumerTrends #UKTrends #SoberOctober #Mocktails #Cocktails #Alcoholfreecocktails
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THE BIGGEST NO AND LOW DRINKS LAUNGES OF 2024 As demand for alcohol-free and 0% beverages continues to surge, 2024 has seen an explosion of innovative product launches in this growing category. db rounds up some of the biggest so far… Health-conscious consumers, particularly Millennials and Gen Z, are driving this trend as they seek to moderate their alcohol intake without compromising on flavour or experience. Whether it’s non-alcoholic beer, low-alcohol wine, or zero-proof spirits, beverage companies, both new and long-established are rapidly responding, innovating to create new brands, or adding 0% line extensions of core products. According to the IWSR, consumption of no/low products rose by +5% in 2023 in the world’s top 10 markets, with no/low volumes expected to rise at a CAGR of +6% between 2023 and 2027. Susie Goldspink, head of no- and Low-Alcohol Insights, IWSR, said it was Gen Z and Millennial consumers that were driving growth, with innovation still at the heart of the category. “Gen Z and Millennial consumers in particular are more interested in trying new no-alcohol alternatives than older cohorts – and NPD is emerging in a range of segments and formats to suit different occasions and demographic groups,” she said. Pernod Ricard is forging ahead with plans for more zero-abv drinks (following the launch of its Beefeater 0.0 earlier this year) while Diageo already has non-alcoholic versions of its Gordon’s, Gordon’s Pink and Tanqueray gins, as well as Captain Morgan rum. Read more: https://lnkd.in/eb74qH7H By Lauren Eads, The Drinks Business #nodrdrinks #lowdrinks #nonalcoholicdrinks #lowsinez #nonalcoholicbeers #zerpproofspirits #sales #market #trends #genz #millennials
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