Tim Leon’s Post

Is assertive marketing working, or is it just causing additional fatigue for consumers? In this edition of Plain Talk, John Casi looks into ways brands may better relate to us all and the future of cause marketing. https://lnkd.in/eEwZdj_2 #Marketing #Ads #Advertising

Important short comment in Marketing Week by Andrew Tenzer on how marketers have a duty to use social-media advertising carefully

In the era of social brands, making your brand social-first isn't just an option anymore. It's a necessity. Is your brand ready? #SocialMedia #Marketing #BrandAmbassadors #socialfirst

Building brand trust in the digital age https://lnkd.in/eXC2uQJG By affording consumers control over their data collection, brands not only pave the way for increased brand advocacy but also align themselves with the preferences of modern consumers who seek transparency, easy access, and control over their data. #markettractioninternational #marketing #salesenablement #dataenrichment

Is your brand ready for Gen Alpha? New research reveals this tech-savvy generation's sophisticated approach to brands. See how they're challenging traditional marketing strategies and favoring companies that foster creativity and innovation: https://lnkd.in/geeizXEy #marketingandadvertising #GenAlpha #MarketingTrends #DigitalMarketing #BrandStrategy

Building brand trust in the digital age: https://lnkd.in/eXC2uQJG By affording consumers control over their data collection, brands not only pave the way for increased brand advocacy but also align themselves with the preferences of modern consumers who seek transparency, easy access, and control over their data. #markettractioninternational #marketing #salesenablement #dataenrichment

The fight between relevancy and consistency is a delicate balance that brands often need to navigate. This is an essential read and an excellent matrix against which to plot your brand, ads, or comms strategy. So be honest: Are you a weak, functional, relevant, or magnetic brand? Thanks, Zoe Scaman, for the share.

Did you know that 51% of consumers are likely to stop using a product if its ads appear alongside harmful content? In today’s hyperconnected world, maintaining a desirable brand online requires more than just quality products - it demands proactive protection and data-driven insights. In our new article, you'll learn: ➡️ Why desirability is the cornerstone of brand success ➡️ How real-time data helps protect your reputation on social media ➡️ The tools you need to foster trust and loyalty Don’t let your brand’s reputation be left to chance. Read our latest blog👇 #BrandStrategy #SocialMedia #Data #Insights #ReputationManagement

"Adapt your brand message to reflect the current times"... In the context of the trademark protection, being trademarks one of the most important assets of your brand, it means selecting a protectable trademark that is both unique and adaptable. This requires a comprehensive analysis of your current on potential target audience and how your trademark will be presented to them. In this context, you will be able to create an strategy that allows you to protect your brand with a focus in staying protected and relevant. This ideas come to me after reading this interesting post: #branding socialimpact #trademarkprotection #marketingandbranding https://lnkd.in/eq4Xkr29

Maybe you're a Mark Ritson fan, maybe not. He's HANDS-DOWN the most arrogant marketing influencer I've encountered to date... but I appreciate his commitment to marketing fundamentals. (And his LinkedIn stunts. If you haven't read any of his "Collaborative Article" contributions from earlier this year, they're hilarious.) Here's a post of his, which I enthusiastically agree with. And the good news is that consistency can be measured. Communications Measurement is nothing new; Edelman was using this practice more than a decade ago, and since then many of us have found ways to tackle this programmatically and qualitatively. Our Website Footprint is a great example of this; not only do we measure the frequency of key messages across your site (and your competitors), we also measure content allocations by audience, product, and journey stage. It's an inexpensive way to see how far you've drifted from your core brand messaging, and where you're lacking support for the digital customer journey. (Not a bad way to spend $6K!) You can learn more at https://lnkd.in/eh9RQZzE, or as always - just give me a call!